Rich Feola has helped over 3,500 home service pros generate over $3 billion in home upgrades using simple YouTube ads. His “exclusive” brands have been a leading force in lead generation since 2017.

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Guest Resources

Solar Exclusive Website – Exclusive Leads for Energy Consultants.

Solar Exclusive Instagram – Follow Company Instagram account.

Rich Feola Instagram – Follow Rich’s Instagram account.

3 Value Bombs

1) To run a successful business the key things are creativity and having a lot of great ideas.

2) In marketing, make sure to stay within the confines of your business. Simplicity gets the job done than complexity.

3) Getting a lot of feedbacks, figuring out what works and what does not and continuing to improve the process over time is important to dial-in the process.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: YouTube Ad Domination in a Niche Market with Rich Feola

[1:25] – Rich shares something that he believes about becoming successful that most people disagree with.

Many people think they need to have a lot of business knowledge or a business background to run a successful business but for him the key things are creativity and having a lot of great ideas.

[2:52] – Rich tells how he effectively use YouTube to grow a business in a niche market, specifically a home service business.

When he started door to door marketing 15 years ago he realize that he needs to find leads in order to scale. His journey started when he joined the financial services industry and learned online ads and eventually started his own Ads agency 10 years ago.
They helped over 3500 solar and different types of home services companies sell 3 billion of home upgrades all through simple YouTube ads that they can record using their phones.
A lot of home business services owners try to figure out their own marketing strategy rather than finding a partner that can really assist them to reaching their ideal customers which is a waste of time and money.
In the last 7 years, their company has generated almost 5 million leads so they know exactly how to generate interest and get the customers to buy the product or service.

[4:45] – Rich shares what is the best way to run YouTube ads today.

30 sec to 40 secs video ads that are short and into the point get the interest of more people and a lot more effective than longer ads.
Additional marketing in the backend are still used. Call centers are still utilized to call and text customers.
AI is used to a certain degree. In marketing, make sure to stay within the confines of your business. Simplicity gets the job done than complexity.

[6:25] – Rich tells how he make sure online leads are quality, and not just numbers.

It is important that the ads are educational and will give knowledge of the product and service because this will generate a lot of customer’s interest which helps the product become pre-sold.
The quality of the leads is higher based on the platform that you target. YouTube and Google have higher percentage compared to Facebook and other platforms
When people search the product they already have that level of interest and motivation to buy. Take them to the process to really understand their best options showing them that your company is the premier option.

[8:43] – A timeout to thank our sponsors!

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[11:50] – Rich shares how pros transition into selling virtually.

They offer clients sales training through Jeremy Miner who has a cutting edge way to sell virtually through the phone.
They use a lot of technology and creativity to give their proposal to their clients over phone or zoom and going through the sales process with their clients.
Selling product and services virtually has a huge advantage because they can target a larger area of clients beyond their vicinity.
The challenges with virtual selling is getting people to show up in virtual meetings and picking up phone calls but if the sales process are placed and the clients know what to do then they can get more leads.

[14:20] – Rich shares why most entrepreneurs fail when it comes to generating leads online.

Based in his experience, it takes a lot of time, many different tests and strategies to generate leads.
Getting a lot of feedbacks, figuring out what works and what does not and continuing to improve the process over time in the last 3 years helped him dial-in the process.
Their system is streamline with a high success rate of 85% based in the feedback they receive with a return of investment to their clients after the first 30-60 days.
He thinks most entrepreneurs fail because they have not gone through that process and gave up.
Finding an expert that can help generate quality leads is important because there are a lot of “so-called” digital marketers out there but doesn’t really have enough data and quality leads.

[17:23] – Rich shares the success story of client who utilize their services.

They had a client who started with a minimal budget of a $1000 a month and gradually scale to $5000 a month and later on reached to $100,000 a month just by taking their advice. They have grown exponentially over time , scaling slowly and gradually.

[19:18] – Rich talks about how to utilize AI technology while remaining compliant.

Federal Communications Commission (FCC) has recently banned co-calling people with AI and starting January 2025, a one to one consent to every generated lead is required.
They have 2 options when they set up their Ad agency, send the leads to a centralize landing page or set up an exclusive campaign for exclusive brands.
They use AI voice technology with written proof or video recording in addition to their human call centers.
AI text and SMS are used to nurture those leads. And the key thing is the one to one consent to be compliant with the FCC.
The idea of buying leads is not anymore legal. Leads have to be generated in real time and you should have an expert who will run the ads for you, get the one to one consent for your protection.

[22:47] – Rich gives his one key take away.

Find someone that works in your industry who has the actual results and data and who are expert in it.
Make the impact with your business, with the people you serve, with your team and with what you decide to do with your the wealth and to the world.

[25:00] – Rich’s Call to action.

Solar Exclusive Website – Exclusive Leads for Energy Consultants.
Solar Exclusive Instagram – Follow Company Instagram account.
Rich Feola Instagram – Follow Rich’s Instagram account.

[27:12] – Thank you to our Sponsors!

HubSpot: Starting a business doesn’t have to be so hard. Go to ClickHubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now!
Shopify: From their all-in-one ecommerce platform, to their in-person POS system, Shopify helps you sell from everywhere! Sign up for a $1-per-month trial period at Shopify.com/onfire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

YouTube Ad Domination in a Niche Market with Rich Feola

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3 Value Bombs

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