Farnoosh Brock is an electrical engineer, entrepreneur, trainer and speaker. She elevates the impact of engineers & IT leaders through (1) Self-Leadership, (2) Communication and (3) Emotional Intelligence skills. She works with universities such as Johns Hopkins, Northwestern, Duke and others as well as at companies & associations. Learn more at FarnooshBrock.com.

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Guest Resources

Farnoosh Brock Website – Check out Farnoosh’s Website.

Farnoosh Brock LinkedIn – Connect with Farnoosh on LinkedIn.

3 Value Bombs

1) In order to achieve one’s goals and dreams, the need on how to grow and evolve is more helpful.

2) Proper communication is needed to close the gap between hard work and achievement.

3) Careers or business are long, relationships are key. Build them, nurture them, show genuine interests in those relationships and it will achieve your goals and dreams.

Sponsors

HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!

FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

Airbnb: Your home might be worth more than you think… Find out how much at Airbnb.com/host!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Elevating the Engineer Archetype

[1:23] – Farnoosh shares something that she believes about becoming successful that most people disagree with.

• She doesn’t believe in the advice “just be yourself” particularly for entrepreneurs and professionals, because it sabotages the very goals that they need to create.
• In order to achieve one’s goals and dreams, the need on how to grow and evolve is more helpful.

[4:35] –  Farnoosh defines success for one’s career and understanding its evolution over time.

• The one constant in every career is the relationships that you build.
• You will not have a career all by yourself. You will  need advocates, supporters, mentors and enablers especially when you are aiming high.
• Define at least one element of success by building and nurturing her relationships.

[5:36] – Farnoosh elaborates further.

• The level of relationship evolves in each career level.
• In entry level, relationships are built within your network but once you acquire years of experience , you want to grow your business and build relationships outside your network to get recommendations and referrals upon earning their trust.

[7:06] – Farnoosh talks about the unique gifts and challenges of engineers and other super techies face on the career path.

• Engineers think differently, they are analytical and logical.
• They are key to solving big and complex problems in the society and their brains are like mini computers.
• Having to work with non-technical parts is challenging to them. They need to be able to communicate and connect on top of their gifts to bring their maximum impact.

[10:19] – A timeout to thank our sponsors!

• HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
• Airbnb: Your home might be worth more than you think… Find out how much at Airbnb.com/host!
• FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

[13:25] – Farnoosh tells more on Leadership, EQ and Communication Skills that can elevate the engineer’s reputation in the workforce.

• As she looked back in her personal experience as an engineer, the missing link was communication. To be able to connect and relate her message with her superiors , sponsors and customers was the reason she was overlooked and dismissed.
• Proper communication is needed to close the gap between hard work and achievement.
• It takes a lot of self-awareness with some coaching and mentoring of somebody who can point out your blind spots.

[16:28] – Farnoosh talks about how a mentor and or program can close the gap in the engineering education.

• The application does not only cater engineers but is also applicable to all level in leadership and individual teams. She provides training about EQ, Communications and Self-Leadership because she believes these skills are universal and having a coach or a mentor can close the gap.

[17:24] – Farnoosh elaborates further on the specific part of the program.

• 1 to 2 sessions with a private coach or a private mentor who are inside your organization can help.
• Mentors are those above your career level ideally not the same line of business to avoid conflict of interest and one who cares and understands the internal politics and dynamics that you may not see or realize (blind spots) that will help you work on your strategies.
• Coaching on the other hand are individuals that you hire outside your company which you decide to invest in believing that it will give good results.

[20:10] – Farnoosh tells more why she believes entrepreneurship and leadership is one of the best ways to maximize an engineers’ contribution.

• Entrepreneurship and leadership are skills that can be applied and absorbed by all.
• An engineer who has the mindset of an entrepreneur and a leader will be empowered to see, and drive their own ideas.
• Self-leadership is necessary to present your ideas to investors.

[23:24] – Farnoosh gives her one key take away.

• Careers or business are long, relationships are key. Build them, nurture them, show genuine interests in those relationships and it will achieve your goals and dreams.

[23:00] – Farnoosh’s Call to action.

• Farnoosh Brock Website – Check out Farnoosh’s Website.
• Farnoosh Brock LinkedIn – Connect with Farnoosh on LinkedIn.

[24:30] – Thank you to our Sponsors!

• HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
• FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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