Philip James is a serial entrepreneur dedicated to innovation at the intersection of wine and technology. He built the leading personalized wine brand and has helped more than a million people find wines they love.

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Guest Resources

Firstleaf – World class wine tailored to your taste.

Philip James LinkedIn – Connect with Philip on LinkedIn.

3 Value Bombs

1) There is no such thing as overnight success.

2) Business is like playing sports in a professional league, there are a lot of good people you go up against. Make it simple for the consumers.

3) Remember to go back when you first started and make sure you are still aligned with the universal truths in your business category.

Sponsors

HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!

Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

Ziprecruiter: If you’re hiring for your business, you want to find the most talented people for your open roles before the competition scoops them up. The best way to do that? ZipRecruiter. And right now, you can try it for FREE at ZipRecruiter.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Simplifying an Overwhelming Category

[1:14] – Philip shares something that he believes about becoming successful that most people disagree with.

• Most people think of overnight success but there are so much work happening in the background.

[2:26] –  Philip talks about the story behind Firstleaf.

• Its started with his love for wine that gave him opportunity to understand more about the business and its complexity.
• Presenting the product simple attracts the consumers.

[5:40] – Philip shares what was the unique angle.

• Making Firstleaf different through the use of technology in reducing the complexity.
• Sourcing wine from other countries.
• Giving the consumers a personalized experience as they pick their wine and  enjoy it.

[7:44] – How did you know that you were on the right track?

• It takes a long time to know and as time goes , it is important to go back from when you started, analyze and improve your business and see if it is still aligned to the universal truths in your business category.

[10:31] – A timeout to thank our sponsors!

• HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
• Ziprecruiter: If you’re hiring for your business, you want to find the most talented people for your open roles before the competition scoops them up. The best way to do that? ZipRecruiter. And right now, you can try it for FREE at ZipRecruiter.com/fire!
• Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

[13:28] – Philip shares what is the consumer experience is like for Firstleaf.

• Business is like playing sports in professional league with many good people you go against.
• What makes Firstleaf unique is that his team spends time to re-imagine and re-experience their product to know and understand what’s it like for new customers.
• Providing fast service and getting their feedback.
• Knowing that the people’s wine consumption depends on what’s going on in their lives help to improve their services.
• Firstleaf provides a program of subscription and giving it a personalized touch for the consumers.

[20:10] – Philip gives his key take aways

• If you are interested in wine and want to learn more about it, Firstleaf provides good service.
• For inspiring entrepreneurs, always remember the time you started and keep going to succeed,

[23:07] – Philip shares how to connect with him.

• Firstleaf – World class wine tailored to your taste.
• Philip James LinkedIn – Connect with Philip on LinkedIn.

[24:39] – Thank you to our Sponsors!

• HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
• Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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