Charlie Johnson is the founder of Seven Figure Scaling systems, a 90 day fitness business accelerator that is the number 1 mastermind in the world in the health and fitness space. In the past 2 years they on average 2.5x a clients business in first 90 days, he has scaled 2 -7 figure businesses from $0 after quitting being a real estate agent 5 years ago.

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The 4C Method – Get You Free Access on How To Turn Content Into Clients – 4C Course.

7 Figure Scaling System – Learn How to Boost Your Earnings by £10K/Month & Switch to a Business Model That Delivers Results.

3 Value Bombs

1) If you’re looking to build a fitness business, you have to think about becoming the person who can actually have a successful fitness business.

2) If you look at the correlation between people who have a lot of wealth and then also a lot of people who are out of shape, they have the money, but they also have a big problem, which means it’s a captive audience.

3) The best ads that actually work in terms of fitness are direct messenger ads.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How a Real Estate Agent Built Two 7 Figure Fitness Businesses

[1:20] – Charlie shares something that he believes about becoming successful that most people disagree with.

Success is guaranteed, but speed is not. If you just work really, really hard and consistent, it’s impossible that you won’t be successful.

[1:52] – How realistic is it to make money online in fitness today?

There’s so many people who have carved the exact path other people want to walk, but it’s easy for them to model in terms of having people to then help them.
If you look at the correlation between people who have a lot of wealth and then also a lot of people who are out of shape, they have the money, but they also have a big problem, which means it’s a captive audience.

[2:56] – Shifting from real estate to fitness.

He wanted to escape the proverbial matrix and have time freedom, location freedom and financial freedom.
Getting into really good shape, hiring a coach, realizing it was actually really easy to get in good shape when you just do what someone tells you to do and follow the instructions.
He documented his journey and saw the power of social media and his entire life changed in one moment.

[5:06] – The biggest mistakes the trainers are having today.

The secret of people wanting to eliminate the guesswork is to hire someone to do who has done the things you want to do.
The biggest problem every single person has right now who wants to have a successful mind is obscurity.
Every single person has something unique about them, which is their story of who they are, they need to tell.

[8:19] – What would Charlie do if he were to start a fitness business today?

Have a skill, get traffic, so you need to make content to get people to know about you, and ask people to help you.
The goal is you then have to engage those people in conversation. Once you first make the content, you then have to engage those people to either message you or you message these people on social media platforms.

[11:09] – A timeout to thank our sponsors!

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[14:29] – What most successful people have that makes them different from those who just can’t quite find success.

Be relentless. You just keep going.
Have the ability to deal with problems.
Be resourceful. There is no lack of resources in the world, just a lack of people’s resourcefulness.

[15:45] – Scaling and leveraging.

If you want to 10X your business, you can’t do that by doing more volume yourself.
The big mistake most people make is they’re trying to do more and more output just over and over again thinking it’s going to get better results.
There’s code in terms of software, there’s capital in terms of money, there’s people in terms of resources, and media are four different leverages you can use that will allow you to scale.

[17:33] – Advertising strategies that works today.

You learn from actually doing it yourself.
The best ads that actually work in terms of fitness are direct messenger ads.
They’ve created an AI chatbot that can automate the whole conversation. The AI chat bot can handle 100 conversations per minute and they will book them in for sales calls with our sales team and that’s when you have the ability to have huge amounts of leverage.

[20:00] – Charlie’s key take away and call to action.

If you’re looking to build a fitness business, you have to think about becoming the person who can actually have a successful fitness business.
7 Figure Scaling System – Learn How to Boost Your Earnings by £10K/Month & Switch to a Business Model That Delivers Results.

[21:37] – Thank you to our Sponsor!

HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How a Real Estate Agent Built Two 7 Figure Fitness Businesses with Charlie Johnson

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