Athena Yap was an aerospace engineer, she quit her 6-figure career to start a dog bakery. After decade of wholesale and retail ventures, a life changing event resulted a new retail spatial media tech startup.

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Guest Resources

Goshsha – The goto platform for beauty & cosmetics. Be where shoppers reach for. Turn products into virtual kiosks. Easy setup for brands & retailers.

Athena’s LinkedIn – Connect with Athena on LinkedIn.

Athena’s TikTok – Follow Athena on TikTok.

Athena’s Instagram – Follow Athena on Instagram.

3 Value Bombs

1) Success is not just one thing; it has different phases. To become successful, you need to aim for big dreams and push yourself beyond your current abilities.

2) Society is more tech-friendly than ever before.

3) While there is plenty of information online, there is often a gap when you are in a physical store. Goshsha bridges this divide, providing easily accessible and curated information right when you need it.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Disrupting Brick And Mortar Retail By Marrying Digital Content To Physical Products with Athena Yap

[1:33] – Athena shares some things she believes about becoming successful that most people disagree with.

She believes that success is not just one thing; it has different phases. To become successful, you need to aim for big dreams and push yourself beyond your current abilities.

[2:16] – Why now is the time for such disruption?

Nowadays, technology is perfectly suited for this because we have loads of digital content and advanced machine learning.
Mobile devices are equipped with powerful chips that can process huge amounts of data instantly.
Society is more tech-friendly than ever before.

[2:47] – Why does it matter and why should anyone care?

Athena talks about sustainability in both time and resources through targeted access to information.
Think about the products wasted due to wrong choices, especially in industries like beauty. Consider the time wasted scrolling through search results on our phones when we just want specific products.
For businesses, getting marketing materials into stores is time-consuming and resource-intensive.
Streamlining this process, saving time and resources, and making it easier for businesses to connect with customers in stores. That is why it matters, and everyone should care.

[4:18] – How businesses can leverage this to increase influence, engagement, and revenue?

Goshsha helps shoppers make smarter choices and brands connect better. More trust leads to more loyalty, sales, and engagement.
Goshsha offers virtual Tryon capabilities for the beauty industry, boosting sales in physical stores. Brands and retailers can use their platform to manage global marketing remotely.
This is an exciting time for disruption, so let us maximize your influence, engagement, and revenue.

[6:18] – A timeout to thank our sponsors!

HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!
Ethos: Get term life insurance through Ethos today to help protect your family’s finances. Get up to $2 million in coverage in just 10 minutes at EthosLife.com/fire. Thanks to Ethos for sponsoring us!
ThriveTime Show: Want to meet me, JLD?! Attend Clay Clark’s 2-Day Interactive Business Workshop & meet me – JLD – Tim Tebow, & Clay Clark this June! Learn More & Request Your Ticket At ThrivetimeShow.com/EOFire!

[9:31] – How are you doing it with AI & Augmented Reality? Can you give some examples?

Goshsha transforms products on shelves into virtual hubs for triathlons, reviews, ratings, and product info using our AI and augmented reality. No QR codes are needed—their image recognition AI does it all. Just tap the scan button on their app, point it at a product, and AR content specific to that product pops up.
Users can then try on makeup virtually, access reviews, or visit the product website.
Their image recognition and AR videos make trials more engaging. Businesses can track engagement data transparently, improving efficiency.

[11:34] – How can AI & Augmented Reality benefit beyond retail in your personal life?:

Goshsha is not just about smarter, faster shopping—it is also an open-source user platform.
Anyone can contribute digital content, from product info to cooking recipes and family photos.

[12:21] – What if someone listening wanted to join this open-source user-generated content platform?

Athena invites listeners to help make shopping more enjoyable, informative, and sustainable by blending digital content with the physical world.
Goshsha – The goto platform for beauty & cosmetics. Be where shoppers reach for. Turn products into virtual kiosks. Easy setup for brands & retailers.

[13:03] – Athena gives her takeaway.

While there is plenty of information online, there is often a gap when you are in a physical store. Goshsha bridges this divide, providing easily accessible and curated information right when you need it.

[13:42] – Athena gives her call to action.

Athena’s LinkedIn – Connect with Athena on LinkedIn!

[14:47] – Thank you to our Sponsors!

HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!
ThriveTime Show: Want to meet me, JLD?! Attend Clay Clark’s 2-Day Interactive Business Workshop & meet me – JLD – Tim Tebow, & Clay Clark this June! Learn More & Request Your Ticket At ThrivetimeShow.com/EOFire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Disrupting Brick and Mortar Retail By Marrying Digital Content to Physical Products with Athena Yap

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Guest Resources

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