Award-Winning YouTube Growth Strategist and High-Performance Business Coach, Owen Video coaches COMPANIES how to launch 7 figure channels on YouTube.

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Guest Resources

Owen Video – You can access the formula and more tips for free.

3 Value Bombs

1) You need a clear vision and the ability to communicate and lead effectively. It is not just about discipline or skill sets but about showing up with the right vision as a leader to motivate others to move forward.

2) You need to pay attention to what is happening in the marketplace today. Shorts and reels dominate the scene.

3) If you have a message that can make a difference, now is the time to step up.

Sponsors

HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!

Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS:  An EXACT YouTube Marketing Strategy to EXPLODE your growth with Owen Video

[0:59] – Owen shares something he believes about becoming successful that most people disagree with.

• He believes you need a clear vision and the ability to communicate and lead effectively. It is not just about discipline or skill sets but about showing up with the right vision as a leader to motivate others to move forward.

[1:56] – What is your next step when it seems you have already done everything?

• You need to pay attention to what is happening in the marketplace today. Shorts and reels dominate the scene.
• The key is to get in front of the camera and provide 24 concise answers to top industry questions, each under 30 seconds. These will become shorts. That’s two videos a week for 12 weeks—easy to follow and highly effective in generating followers and leads.
• This is the video revolution, and every entrepreneur should seize the opportunity, especially with the help of AI tools, which makes it easier than ever.

[4:43] – Is there a shorts/reel formula you can copy?

• YouTube operates more like Netflix than it does like social media. Many entrepreneurs treat it as social media, feeling the need to post daily for engagement, but this approach often falls short.
• The goal of YouTube is to create content that encourages viewers to binge-watch, moving from one video to the next. As the host of Vid Summit, the biggest YouTuber conference, Dave learned from successful YouTubers, but their strategies may not always suit entrepreneurs.
• You need to adapt strategies that work for your schedules and goals. You do not need to post daily or weekly; quality matters more than frequency.
  • Mark Rober, a top YouTuber, posts only once a month, but he plans meticulously. Dave teaches a siloed strategy, like a two-step silo, where one video leads to the next.
  • They did a video on ChatGPT commands followed by ChatGPT for YouTube tools, both on trending topics. The second video got 80,000 views in 90 days, showing how sequential content boosts viewership.
  • This strategy can grow your channel and generate leads without requiring daily uploads or high production quality. With simple tools like Zoom, even non-techy professionals can create compelling content, attracting viewers interested in valuable information rather than flashy presentations.
• Posting quality videos monthly or bi-monthly, with occasional reels, can lead to success in less time than you might think.

[10:13] – A timeout to thank our sponsors!

• HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
• Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

[13:32]—How do you systematically grow channels and revenue for various industries? What is the formula for the process?

• Dave shares the YouTube shorts and Instagram reels formula, helping us get millions of views and track web traffic and leads.
  • Start with an intriguing opening statement.
  • Present three supporting solid points.
  • End with a concise call to action.
• Ensure your cover image is engaging, maintain eye contact, and add a B-roll for support.
• Following this structure, even new channels can grow significantly with just two weekly videos. Focus on solving problems and making bold statements to captivate your audience.
• Owen Video – You can access the formula and more tips for free.

[18:36] – What about Long Form? Is that still a thing?

• Long-form content is where you convert clients, while shorts help them recognize your name and build awareness.
• Shorts are an awareness tool spread across platforms like Facebook, YouTube, or Instagram. Companies are even building channels solely with shorts. This strategy ensures that even if someone watches just one long video, they’ll see multiple shorts, increasing visibility.
• Long-form content may seem daunting, but even simple Zoom videos can perform well. Think of your long-form content as your Netflix channel, with different categories like bringing people in and engaging them. For instance, if a well-known celebrity is in the news, you can discuss how it relates to your industry to attract attention.
• Once a month, sit before your camera and deliver a live message to your audience. For example, talk about why your widgets are the best or discuss the value of a real estate agent during the buyer process. Keep it simple; it could be live or live to tape, where you film it live without stopping and then trim the beginning and end. Put it on YouTube, share it with your email list, and even consider running ads to get more views.
• YouTube is a powerful platform for turning your time into revenue.

[23:34] – Owen gives his takeaway.

• Our country and the global economy need leaders who bring honesty and change. YouTube is where these leaders are emerging. If you have a message that can make a difference, now is the time to step up. With AI editing tools, any camera can help you deliver your message effectively. The marketplace is ready for new leaders, and it’s time for you to pick up your camera and inspire change on YouTube.

[24:57] – Owen gives his call to action.

• Owen Video – You can access the formula and more tips for free.

[25:31] – Thank you to our Sponsors!

• HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
• Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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