0 (2s):
Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like Sales Evangelist. Today we'll be breaking down how to scratch your Itch into a multimillion dollar enterprise with all remote workers. To drop these value bombs. I brought Matt Going into EOFire Studios. Matt caught the startup bug working as an executive for many early-stage companies, – most notably for NorthPoint Communications, one of the first broadband providers And today, Fire Nation, we'll talk about trusting your gut. We'll talk about growing your business privately with no L side funding. Let's talk about giving your partners the power to customize what they are selling.

0 (45s):
Focusing on a niche, developing loyalty and finding other services to help those in that niche to be successful and so much more. And a big thanks for sponsoring today’s episode goes to Matt and ours sponsors Marketing Made Simple hosted by my friend Dr. JJ Peterson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals Marketing Made Simple brings you practical tips to make your marketing easy and more importantly make it work. A recent episode on whether vulnerability is a superpower and business is a must. Listen, listen to marketing Made Simple wherever you get your podcasts. Is this your year? Visit Thrivetimeshow.com to see testimonials of how Clay Clark's business coaching has helped over 2000 entrepreneurs to dramatically increase profitability.

0 (1m 30s):
It's month to month and less money than an average minimum wage employee. Schedule your free consultation today at Thrivetimeshow.com. Matt, say What's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.

1 (1m 49s):
Hey, JLD, thanks so much for having me on your podcast. I'm a big fan of it. Hello, Fire Nation. Happy to be talking to you guys as well. It's gonna take longer and it's gonna be harder than you can ever imagine to build and stabilize your business. It's think of, think of the worst case scenario of how much time and cash it will take, not just to Launch by the way. I think stabilize is kind of the key point 'cause you can have some early success, but to really stabilize it and have a a lasting business, find that, find that worst case scenario number, multiply it by five, celebrate if it's less than that. The other piece to that is be prepared to do all of the hard work, especially the work you don't like to do or may not be good at.

1 (2m 32s):
'cause you need to understand every bit of your business to be able to grow it and Launch it. And I, I did a man did a lot of things I didn't wanna do and still do. 10 years in today

0 (2m 41s):
In fire, Nation, it will be that much sweeter when you accomplish your goals as a result. 'cause we're talking about Scratching, your own Itch into a multimillion dollar Enterprise with all Remote workers and very few people these days, Matt really, truly and honestly trust their guts. What are your thoughts on this?

1 (3m 4s):
I think it's trust your gut and believe in yourself. Believe in your gut. That's the, there's a little, a little nuance there. Again, it goes back to the sort of hard work, right? I in, in our business and we launched it, or we were, before we launched it, we were, we had this idea, my business partner Marcel Buki and I for a virtual address company for business builders, entrepreneurs and Remote workers. But we decided, you know, before we really dive into this and quit our jobs, I'm gonna cold call 50 companies in LA that could be channel partners for us for this service and see what they have to say about a go to market. So I had this gut feeling that it was gonna, it was a good service 'cause 'cause we, we needed a service like that.

1 (3m 47s):
But I needed to, I needed to grind. I needed to get out there and really work hard. So I I, I went out and cold called, I took a couple days off of work. I didn't get a yes until cold call number 37. And that was a skeptical Yes. All right. So it was just push through, persevere in until you get, you get that yes on your gut and you get that confirmation. It's like, yeah, you know what, this is a good service. And then you can really push ahead.

0 (4m 11s):
Matt, you were able to grow your business privately with no outside funding. And I see so many entrepreneurs, they literally spend all their time trying to get outside funding. So much so that they disregard their business, they ignore their business, and then withers on a vine. So even if they are successful, they got nothing to actually fund. So how the heck did you accomplish growing your business privately?

1 (4m 36s):
First thing is both Marcel and I are good savers. Okay. So we, we had a year plus runway to be able to pay all of our bills at home. Let's get like zero cash in the door and, and then we cut, you know, we took little, little bite sized chunks. We didn't feel like we had to boil the ocean. Day one. You know, Marcel actually, I'm, I'm the Marcel is the CTO, the tech visionary. Real, real sharp guy. And, and he has to calm me down sometimes 'cause I wanna go fast. I wanna go fast all the time. He's like, look, these things take a long time. There's a long arc. We don't have to boil the ocean immediately. Let's test and, and and see.

1 (5m 18s):
Let's see if things work and then build off of that. So we didn't have to, we didn't hire a bunch of people for three years. We hired nobody. It helped that we had an online business. So we were able to generate traffic organically to drive customers to sign up for our site. And I think the, I think the biggest punchline there is have money. It's gonna take longer than you think. Have money in the bank. It's gonna take longer than you think. And do as much work by yourself as long as possible.

0 (5m 49s):
Fire Nation, most entrepreneurs don't run out of energy. They don't run out of good ideas. They run out of time and they run out of time because they run out of money. That runway that is so key to your success on top of finding high quality team members and being able to embrace Remote work and recruit in an international environment. All of these things are very challenging, Matt, but you managed to do all three. Tell us more.

1 (6m 21s):
So Marcel Swiss moved to the states about 20 years ago and now, now he's lived in Singapore for, for many years, about about six years. And so he, he was a big advocate of, of hiring staff remotely. We're we're a global company. Our vision was to be a global company and, and that there's resources that are available offshore. These models are in place in the Philippines as an example where we have built our company and the cost is anywhere from, you know, about a quarter of what it could be in the US for expenses. We have over a hundred people on staff in our company and all but five are in the us. So we've been able to, we've been able to build that.

1 (7m 2s):
And the way we started was I put an ad in after three years of doing customer support myself, by the way, three years in, we put an ad in Craigslist, Manila for, to hire somebody. And our first hire was a woman named Christie. She's still with us by the way, in an area called General Santos. No idea that where that was in the Philippines. And we brought her on board at about a quarter of the cost would've, would've taken to hire somebody in the us And, and she turned out to be a fantastic employee and hardwork employee, employee. And over the years we've, we've built and built and built on top of that and now have, you know, just a fantastic team. Everybody. We, we do not have an office anywhere.

1 (7m 42s):
We're all over the Philippines. Everyone works out of their house and, and it's a great environment for, for the company. We provide great support, not only customer support, but other services, marketing team. We've a big marketing presence in, in the Philippines. We have software developers in the Philippines and other resources as well.

0 (7m 59s):
There's a lot of reasons for your success. What's one of the key reasons that you believe you've succeeded?

1 (8m 7s):
We move quickly when we make mistakes or the market changes. I, I think that's, that's probably our biggest, if we see, if we hear from customers of, of something that's not working. This is particularly in the early days of our service, it didn't take, we, we don't take months to put together the sort of the business case internally and, and, and, and Hamdi and haw about it and think about it, we just go, we test and go. And if it doesn't work, we fix it on the fly. It's, we, we don't have a long, a long process for deploying new products and services. I would say at this point, 10 years in, we are growing up a little bit, trying to grow up a little bit with our process, but it's served us very well because we can, we can move in a dime, we can move in a dime from a software development perspective.

1 (8m 55s):
And we make, you know, we've, we, we have a lot of, we have a lot of, you know, business experience. So we trust our gut and we just go for it and watch it closely and make changes as needed.

0 (9m 4s):
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0 (9m 45s):
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0 (10m 27s):
We've had a number of guests rave about how special their vacation was as a result of staying in a place that is so beautiful and that felt like home. This is a big reason why we originally got into hosting. We know what it's like to travel and want to have a place to call home. So we figured why not create that feeling for others. Next month we'll be traveling to meet up with friends on the west coast and knowing how easy it is to host on Airbnb, we're considering putting our own home up on Airbnb while we're away to earn some additional income. Maybe you have an upcoming trip planned as well. While you're away, Your home might be worth more than you think. Find out how much at Airbnb dot com slash host. Is this your year to grow your business?

0 (11m 8s):
What if you could learn the proven systems and processes that have been used to grow thousands of multimillion dollar success stories at Thrivetimeshow.com See testimonials of how Clay Clark's proven business coaching has helped over 2000 clients to increase profitability dramatically. Clay's proven business coaching program is month to month and less money than hiring a minimum wage employee. Sound too good to be true? Go to Thrivetimeshow.com to see 2000 plus documented client success stories. Because Clay only takes on 160 clients. He personally designs your business plan for you. Then Clay's team of talented designers, videographers, web developers, workflow mappers and accounting coaches will help you to implement that proven plan.

0 (11m 49s):
See over 2000 verify success stories and schedule your free one-on-one 13 point assessment with Mr. Clay Clark himself today at Thrivetimeshow.com. Knowledge will not attract money unless it is organized and directed through practical plans of action. Become the next success story. Schedule your free 13 point assessment today at Thrivetimeshow.com. Matt, one thing that I found very interesting that you've been able to do successfully is giving your partners the power to customize what they are selling. Give us specifics on what this means and how it worked out.

1 (12m 26s):
So for our model, for Anytime Mailbox business, it's a, it's a virtual address service that business starters and entrepreneurs like most of your listenership can use. When, when they have an idea and they wanna start a business, they need a bunch of things to do that one of them is an address and it, they need it to be an address that's not their home address for privacy purposes. And also the benefit of using our service is that you, when you receive a piece of mail, you get an alert on our, on our app, you can see the front of the envelope and it says, Hey John, you've got a piece of mail and you can see what it is. It's a credit card offer. Shred it letter from a federal agency, open and scan it. I wanna see what's there. So you, you, you get privacy and you never miss mail.

1 (13m 8s):
Our channel partners are the locations, the addresses that, that you would purchase from us, where the services are located. And so those are mail center operators, like a typical pack and ship location as well as cowork companies. So we needed to get the cowork companies on board working with us because it was gonna be some extra work for them. They, they, they weren't sort of a highly digitized industry. It's real sort of brick and mortar. And so we had to convince them that was that 50 cold calls i, I referred to earlier. But, but we, we knew that they wanted to have control over pricing in the marketplace. They didn't want someone like us who, who frankly didn't know a lot about their business.

1 (13m 48s):
We just knew there was a need for entrepreneurs. So we, we said to them, we're gonna give you full control over pricing. You can charge as much as you want or as little as you want, and we're gonna let the market decide. And, and it was super well received because we're asking them to be our backups to do, to do work for us and to believe in us, right? And we, and it really created this sort of partnership environment for them where we're like, yeah, we trust you too. You, we, we wanna learn from you. You can learn from us and together we can build this, you know, multimillion dollar business on both sides to grow revenue.

0 (14m 19s):
Matt, you believe in focusing on a niche, developing loyalty within that niche, finding other services to help those people that are in that niche to be successful at a deeper and further level. Give us some examples of this process in action.

1 (14m 37s):
It just happened yesterday actually. I got a call for, for very interesting opportunity that's related to our business. And my first reaction is, yeah man, this looks, this looks awesome. And do a little pencil it out. This looks great. We, we, I mean we just a month ago finished a strategic plan for the next three years. Guess what? That call yesterday is not on that strategic plan. And at the end of the call I just had to say, you know, guys, I, this sounds awesome. It's just not on our radar right now. Let's, let's touch base again and six months and, and see if anything's changed. Let me know how you're, how you're progressing with that. And they said they, they appreciated that. And you know what, things could change. Things could change with our strategic plan.

1 (15m 17s):
We need to be nimble on our feet and maybe that's a great opportunity in six months, but I can't, we as a company can't take on every good idea. Even these great ideas that may seem to seem to approach us, which approach us all the time now it's, we've got a service that we know is providing a lot of value. We see it in the growth. We're signing up thousands of customers a month. We just need to keep doing what we're doing well and continue to add value to our existing customer base. And I think things are gonna, I think things are gonna be okay.

0 (15m 45s):
I love that attitude. Fire Nation. 'cause a lot of times people are always just looking for that next new customer and they're forgetting about people who have already signed up and given their trust, their know their like within that company and said, you know what? I'm in. Instead of continuing to nurture those clients that are already trusting you and saying, Hey, how can I serve you further? How can I serve you deeper? How can I make your life better, easier? And you believe, Matt, that we need to be brutally honest when it comes to our company's opportunities for improvements. What has that looked like for you specifically?

1 (16m 19s):
We've built a culture internally that we are very candid with each other. It's a, it's, you know, family is kind of an overused term, but I could say Marcel and I we're like, we're like two brothers. We, we can go at it, we can, we can argue, we can fight, we can disagree, but we clean it up super fast. And, and I do that with my other team members and I allow them as, as my being the boss, right? CEO and co-founder. I give anybody at any level the ability to push back on me. You know, you don't, you don't get it as much as you would like because people can be intimidated by the title. But what I make sure I do is I admit when I'm wrong.

1 (17m 0s):
I and I, you know, and I do it all the time, it could be little, little things like, I don't know, being, being on mute on a zoom call and rambling on for five minutes or, or, or a bigger or a bigger issue of some, some mistake that we've made some pretty big mistakes with this, with our company in, in, in ideas that we had that we had to pivot very quickly to change. And I just talked to the, the whole team. I do a monthly call with the entire team and I just review, hey, this is, this is, you know, sort of our credits and debits for last month. These are my credits and debits for last month. This is what, what we did well as a company. And these are some of the areas where I know I need to work on and and improve on. And I think it just makes people less scared to, to raise their hand, to come up with suggestions but also to fail as well.

1 (17m 45s):
And they know that they're not gonna get, you know, they're not gonna get canned if they make, if, if they make a mistake.

0 (17m 51s):
Fire Nation so many lessons to learn from those who have come before us. We always talk about standing upon the shoulders of giants, people and Entrepreneurs on Fire. They are giants. They've made mistakes, had failures, had successes. Emulate those successes, avoid those failures. Matt, of everything we talked about here today, what is one thing you wanna make sure our listeners really get from our conversation?

1 (18m 16s):
Stick with it. You came up with that idea initially and it, it, it because, 'cause you saw a niche in the market, you saw an opportunity prepare for it, I'd say is Prepare and stick with it. So prepare means you don't necessarily have to Launch the business in two weeks. You, you might not be ready to go with that from, from a financial perspective, from a business planning perspective, et cetera. It's, it's prepare Launch when you're ready to go and be prepared to stick longer than you can imagine because it's gonna take more time and more cash to loop back to that point. But I can tell you 10 years in Marc and I just, you know, we're winding down the year, we're just like, wow. Look at, like, look at what, look at our numbers, look at how many customers we have.

1 (18m 56s):
Look at what we're gonna be doing next year. I mean, we're forecasting next year and we are like, we're pinching ourselves and, and I'm working, you know, right now I'm at my house, you know, I'm in, I'm in sweats, And, A baseball

0 (19m 9s):
Hat and I'm, and

1 (19m 10s):
I'm, and I'm doing my job and my kids are downstairs, my wife. And it's, you know, the grind has been worth it and the, and, and, and 10 years in the future's bright. So just, just stay with it. Don't quit. But be prepared for the long haul.

0 (19m 24s):
Stick with it. Fire Nation. There's a reason why Seth Godin wrote the book, the Dip. The dip will always come, there's always gonna be a valley between some peaks. So just stay with it if you still truly believe that you are creating an amazing solution to a real problem. Matt, how can Fire Nation connect with you with your business? Give us a call to action.

1 (19m 47s):
I'd say go to our website, Anytime Mailbox dot com so we have a a, a great bit of content on there. If you need to want to reach out to me directly, send me a note. Matt, MATT at Anytime Mailbox dot com. I love talking to entrepreneurs, believe it or not, I will answer you and answer you quickly. Those are the two ways.

0 (20m 8s):
Fire Nation, you're the average of the five people you spend the most time with. You've been hanging out with MG and JLD today, so keep up the heat for links to everything we talked about, visit EOFire.com type Matt in the search bar, the show us page will pop right up. And Matt, thank you for sharing your truth, your knowledge, your value with Fire Nation. For that we salute you and we'll catch you on the flip side.

1 (20m 30s):
Thanks for having me. JLD.

0 (20m 32s):
Hey, Fire Nation, a huge thank you to our sponsors and Matt for sponsoring today's episode and Fire Nation, what can 4,000 of the world's most successful entrepreneurs teach you? How about how to achieve financial freedom and fulfillment? My first traditionally published book, The Common Path to Uncommon Success is a revolutionary 17 step roadmap that will lead you to the lifestyle you've been dreaming about. This book took me 10 years of accumulating the genius of the world's top entrepreneurs. And you can get it all in one place when you visit Uncommon success book.com. I'll catch you there or I'll catch you on the flip side. Marketing Made Simple host by my friend Dr.

0 (21m 13s):
JJ Peterson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals Marketing made simple brings you practical tips to make your marketing easy and more importantly make it work. A recent episode on whether vulnerability is a superpower in business is a must listen, listen to Marketing Made Simple wherever you get your podcasts. Is this your year? Visit Thrivetimeshow.com to see testimonials of how Clay Clark's business coaching has helped over 2000 entrepreneurs to dramatically increase profitability. It's a month to month and less money than an average minimum wage employee. Schedule your free consultation today at Thrivetimeshow.com.

How to Land + Deliver a TEDx Talk in 2024 That Reaches Millions of People with Taylor Conroy

0 (2s):
Boom Shake the room Fire Nation. JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like Content is Profits. Today we'll be breaking down How to Land and Deliver, a TEDx Talk in 2024 that Reaches Millions of people To drop. these Value Bombs I brought to Taylor Conroy into EOFire Studios Taylor is the number one Speaker Booker on the planet for TEDx talks. He has booked over 600 people on the world's biggest stage. Today Foundation will talk about crushing your TEDx talk and getting Millions of views. We'll talk about the impact it can have on someone's career. We'll talk how to impact people beyond them simply watching and being inspired and so much more.

Marketing Made Simple (46s):
And a big thank you for sponsoring today’s episode goes to Taylor and ours sponsors Marketing Made Simple hosted by my friend Dr. JJ Peterson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals Marketing Made Simple brings you practical tips to make your marketing easy and more importantly make it work. A recent episode on whether vulnerability is a superpower in business is a must. Listen. Listen to Marketing Made Simple wherever you get your podcasts.

0 (1m 14s):
Taylor say What's up to Fire Nation and share something that you believe about becoming successful that most people might disagree with.

1 (1m 25s):
Hmm, I would love to, yes. First of all, what's up Fire Nation. Thanks for having me again, JLD. And here's the thing. Most people think that you gotta be on purpose all the time. You gotta be like living your purpose, doing exactly what you're supposed to do all the time. It's complete bullshit. Here's why, because when you're fully on your purpose, you're doing the exact thing you're designed to do, it's because you have a whole bunch of skills, talents, and abilities that were honed in or developed or or built over time. So there's, I think there's two stages. You got preparation stage and you've got purpose stage. I'll give you a real quick example, like the the, when I was, when I felt the most on purpose in my life, I was building schools and libraries and homes all over the world for people in, in underserved communities, okay?

1 (2m 7s):
We got like 500 of these projects, 150 homes within like Mexico, Costa Rica, Nicaragua, for like over a thousand people. So I felt very on purpose before that, I was a real estate agent. I did really well in real estate. It was great, but I didn't feel totally on purpose. What I didn't realize looking back, was that all the skills that I needed to build houses all over the world, meaning like raising money, we raised, you know, $5 million. All of those skills came to me by being quote unquote off purpose or what I call like the preparation stage of being in real estate. I learned how to sell, I learned about money, I got comfortable with money, I learned about negotiations, I learned about like actually getting people to take action, which directly translated to being completely on purpose and building all these projects all over the world.

1 (2m 52s):
So I guess it's like a shout out to all those people that are in their preparation stage and feeling that tension of like, ah, I'm not totally on my purpose like I should be. You're exactly where you need to be because it's probably preparing you for like another stage, maybe another five, seven years being totally on purpose and feeling fricking great.

0 (3m 8s):
I love this message In Fire Nation, we are going to keep this energy high because we're talking today about How to Land and Deliver, a TEDx Talk in 2024 that Reaches Millions of people and you know who you're talking to today, Taylor Fire Nation, they are inspired, they're motivated, they are driven entrepreneurs. So if they are going to do a TEDx talk, they wanna absolutely crush it. They wanna get Millions of views. So tell us Taylor, what is the number one contributor to accomplishing this?

1 (3m 40s):
Yeah, I mean, getting Millions of views is, it's not the most complicated thing in the world. People think like they, they get on, maybe they lock out on YouTube algorithm, something like that. Or they try to tweak these things that don't really matter, like the description being really good or the right hashtags or a whole bunch of clips on freaking YouTube shorts or TikTok or Instagram, whatever it is. Obviously what matters the most in a TEDx talk is the content, right? And deeper than that, like that's easy to say. Everyone knows, like the content has to be good for a talk to go far and wide. But what makes a content a what makes the content of a talk amazing in one word is contrast. It's the emotional experience. We need to think as a Speaker, people think through the speaker, right? They think my job is to get up there and speak into a microphone, share a message.

1 (4m 22s):
And like some people lands to some people it doesn't land with other people. You're not a Speaker, you're literally the energy manager of the room. Your job is the same job that a producer in Hollywood has or someone who's like creating the next Peaky blinders. We, we need to have an insane emotional roller coaster within a 15 or 18 minute talk. Meaning, contrast means like, you know, as the speaker, as the energy conductor, let's say, I don't mean conductor as like electricity. I mean energy is like the, the conductor of the orchestra, right? You are conducting the energy in the room. And as the speaker, as the energy conductor who's managing all the energy in the room, you need to know what is the one word in your talk where the emotion, emotion of the audience is at its lowest.

1 (5m 10s):
What is that word? When they are gonna feel like crying, when they're gonna feel like desperate and or angry or anxious, whatever. It's that you want to make them feel. And you need to know, what's the word, what's that anchor word? Where they're gonna feel the highest emotion, right? Where they're feeling hopeful and euphoric and ambitious and and elated and they're just feeling all the wonderful feelings that you want 'em to feel. And what most people do in their talks is they take maybe that even if they know where this, this, these anchor points are, they have like the low emotion at some point in the beginning of the talk, the high emotion at some point at the end. But what real contrast is, and this is what like Martin Luther King Jr. Does amazingly well, Steve Jobs Gandhi, what they do in their speeches better than anyone else is they Have that low point right next to the high point so that when people are listening to their speeches, they're having this visceral emotional experience going from a low to a high.

1 (6m 2s):
And then you enact that whole saying, which I always botch, I should just look it up by, but Maya Angelou says, you know, people will forget what you did. They'll forget what you said, but they'll never forget the way you made them feel. Right? And the way it makes them feel something is by having a real low point, And A, real high point right next to each other in the talk. And this is what we teach people how to do, obviously in our workshops, right? But you have to have those rate together. And then when people get this insane feeling from you in your talk, and this means, this is also goes to like whatever you're posting on TikTok Instagram, if you just think about the feeling you're giving someone When, someone shares your talk online, which boosts the algorithm and gets people, more people watching When, someone shares your talk online, they're not sharing the content, they're sharing the contrast, they're sharing the feeling.

1 (6m 44s):
So we as speakers need to realize we're energy conductors. We're not just people yapping into a microphone. That's what helps people get Millions of views. I

0 (6m 51s):
Love that mentality that we are energy conductors. Like picture that Fire Nation feel that absorb that, be that and real. The reality is Taylor is that if we're gonna put all this work into doing a TEDx talk, we do wanna make an impact beyond just people watching and being inspired. Like we want more than that. So let's talk about how that impact can go beyond inspiration, motivation, which frankly can wear off after a couple days,

1 (7m 21s):
A hundred percent, right? You learn something and then you kind of move on to the next thing. And that's fine. You know what some, I think for some talks that's great. Yeah, if you wanna get up, you wanna entertain people that have like a little bit better day. That's cool. If that's your goal. That said, the people that I really like to work with, people that I get energy from, you know, there's some people that you lose energy with, some people you get energy from. The people that I get energy from, the clients that I get energy from are the people that are like this talk. It's a vehicle. Mm. This talk is what I think is the most potent, efficient, effective vehicle for the end goal of of impact, right? And like those I mentioned earlier, those 500 schools, libraries, homes that we built all over the world, that's the end goal of impact.

1 (8m 1s):
The TEDx talk was the vehicle to get there, right? And I know that because before the talk I had built two, two schools. We built two schools in Kenya. Period. That's it. End of story. After the talk, all these people watch it. We tracked the metrics, we found one in 40 people that watched the talk. This is like an insane conversion. One in 40 people went to my website, signed up saying, I want to build a school. Wow. One in 10 with also another crazy conversion coming up. One in 10 of those people actually started a school building campaign. So basically look at the math one in 400 views, started a school building, started to build a freaking schoolhouse.

0 (8m 41s):
Crazy

1 (8m 42s):
Dude, that's insane. To this day, I'm, it blows my mind one in 400, getting 400 views is nothing that's gonna happen within the first five minutes of your talk landing, right? One in 400 views is starting to build a fricking schoolhouse in Kenya that they didn't even know they could do before watching a TEDx talk. Obviously there's, I've got a billion examples of like our, we've got 650 clients that have landed TEDx talks all over the world. So I got a bunch of examples of how their talks have led into insane amounts of impact in action or them landing, you know, a hundred thousand dollars book deals and getting 14 million views to their talk and filling their coaching practices, blah, blah, blah. But the, again, the TEDx talk is a vehicle. And that's what we need to look at it as. We don't want just something that's like, yeah, it's gonna boost my credibility and authority. Of course it will. But what do you want to do like feet on the ground?

1 (9m 25s):
Like where do, where does like the rubber meet the road at the end of the day with impact? And then you just use then, then your, I think that's when your energy is like in complete alignment with the YouTube algorithm or the TEDx talk going well is because this is a vehicle. And when all of that kind of stuff is in alignment and the end person is gonna benefit like in insanely well by like having a house to live in or a school to go to school in or their, or send their kids to school. And that's when everything like really, really lines up. You feel totally on purpose. The talk goes super far and you know, however many views it gets just leads to more and more impact.

Thought-Leader (9m 56s):
Fire Nation. I hope you're getting excited to hear about the opportunity. I mean, these are real numbers, this is real impact. This is real exciting. We have a lot more to talk about when we get back from thinking our Sponsors, are you ready to start your year off with increased revenue, faster growth and record breaking performance? Well, a powerful sales platform can make it all happen. And for that. There's the all new sales Hub from Hubspot. Sales Hub is an all on one platform, thoughtfully built with the tools and insights you need to communicate on a personal level with every lead, prospect and customer. If you're looking for a better way to acquire customers, make smart data-driven decisions and increase visibility, productivity, and predictability at a great value, look no further than sales Hub. Some of the other platforms out there. Take months and months to learn and integrates. But with Sales Hub, you can be up running and on your way to your best quarter yet in just minutes. I know what you're thinking. Sales Hub must cost a fortune. Nope. It's free to get started and will grow with your business as it scales. And with more than 1300 integrations, And, A, ton of valuable add-ons, you can customize it to your exact needs with sales. Hub closing deals is no big deal. Head to Hubspot.com/sales to try it for free. If you've ever dealt with a lack of sleep, soreness after workouts, or stress due to the competing priorities in your life, then you've likely tried a lot of medications that claim they'll help. And chances are, your medicine cabinet is full of a lot of stuff that didn't work. I've been there too. Good news is CBD can help. If you're ready to clear your cabinet and reset your health like I did, then you should check out CBDistillery. What I love is that CBDistillery’s targeted formulations are made from the highest quality clean ingredients, no fluff, no fillers, just pure effective CBD solutions designed to help support your health. In two nonclinical surveys, 81% of customers experienced more calm. 80% said CBD helped with pain after physical activity. And an impressive 90% said they slept better with CBD With over 2 million customers in a solid 100% money back guarantee. CBDistillery is the source to trust and I have a 20% discount to get you started. Visit cbdistillery.com and use code FIRE for 20% off. That's cbdistillery.com code FIRE. cbdistillery.com. So Taylor, before the break, you were talking about how you've had real clients that have had real impact in such meaningful ways. I mean, some of them have been listeners of this show because Thought-Leader is a sponsor, a partner of Entrepreneurs on Fire. And so we get the opportunity to share with you Fire Nation the awesome opportunity that Taylor has for people that want TEDx in their life, that want the opportunity to have this type of viewership, this type of impact, this type of meeting. But what specific impact can a TEDx talk have on someone's career? Can you get detailed on that?

1 (12m 49s):
Yeah, I love that question. It's like we, it, there's two parts of us, right? There's two parts of all of us. There's, there's the part of John Lee Dumas that is the humanitarian. Yeah. He wants to make a massive impact. He's doing the podcast because he wants to reach a whole bunch of people, build a community, people that are like-minded and making impact in the world, right? And there's the John Lee Dumas that also likes to have nice things. Yeah. You know? And he likes to have a thriving business and he likes to be able to support his child. He likes to be able to do all these things in the world. And we all have these two sides of us and most of our clients, you know, we get on calls with him and they're like, I wanna make an impact. I want to, whatever. It's build schools or, or, or help. We got a client who has a talk his, his name's Ellie Nash and he did a talk called Escaping Porn Addiction.

1 (13m 29s):
So he wanted to help men overcome porn addiction. The talk got viewed 5 million times. Wow. It started like a fricking movement. He part, he's partnering with NBA stars, he's got a clothing line, he's getting speaking gigs all over the world, all that kinda stuff. All because of this, this TEDx talk and coaching clients and all that jazz. So we've seen it, you know, fill people's coaching practices, increase their close rate by, you know, up to 60% when they were at a 6% close rate, increases 'em up to 60%. We've seen it do like insane things. But what I would think is like for everybody out there, they're gonna have something unique that they want to achieve in the world, right? Beyond the impact they wanna achieve in their own lives. And by the way, you're human, so it's fine that you want to make more money and have more time off.

1 (14m 9s):
We all do, right? So what I like to encourage people to do is like picture a stadium, picture a stadium with 50,000 seats in it. This for and giggles right now, picture a stadium with 50,000 seats in it and everyone in those in that stadium is watching your talk. Everyone's watching your TEDx talk. Then my question to you, the people that are picturing the stadium is like, of those 50,000 human beings watching your talk, there's gotta be a percentage of them that are gonna wanna sign up with you to be a coaching client, right? They're gonna resonate with your message so much that they're like, dude, I want this guy as my coach, right? I want them to help me. I want them as a consultant. Something like that. To me, a percentage of 'em think like what is the number that pops into your mind? The person who's listening to this, a 50,000 people.

1 (14m 50s):
What percentage, like how many people will sign up to your coaching program? We're probably thinking in the hundreds at least, right? Some people think in the thousand, probably in the hundreds is my guess. And what percentage of those people are gonna buy your book If 50,000 human beings watched your entire TEDx talk, how many they're gonna want more, right? That's what the TEDx talk is for. So like wet their whistle, it's like, it's the very, very top of the funnel. It's the thing that people go, oh man, this guy Simon Sinek, I watched this TEDx talk, I like it, I wanna buy his book. And they bought, they buy start with y Brene Brown. Wow. Badass Talk at TEDx Houston that she did. I want more. That's when they buy your book or that's when they sign up for your, your online course or that's when they buy your coaching, right? Is when they, you know, you like, you trust you. They develop that in your TEDx talk.

1 (15m 32s):
So if you've got 50,000 in your talk, there's gonna be a percentage of them that buy your book. There's gonna be a percentage of them that sign. You hire you as a coach, there's gonna be a percentage of them that book you for speaking gigs and there's gonna be a percentage of them that just wanna do something else with you, donate to your nonprofit, whatever it might be. And the reason they use that example of 50,000 views is, dude, I mean I've been doing this for seven years, right? My first TEDx talk was, what, 11 years ago? I've done four of 'em, right? But our clients in total have reached almost 50 million people, right? So we've been doing this for a while. We've been around the block a couple times. And so we know how to get people a whole bunch of views. We know how to get them a stadium full of people worth of views. So, which is why in like you, you mentioned we're a partner of, of Entrepreneur Fire and we've helped a whole bunch of your clients land TEDx talks already, and all of them get at least 50,000 views.

1 (16m 19s):
Like we don't work with anyone without promising and guaranteeing giving them a money back guarantee that we, we will get, not only that, they'll land a TEDx talk, but they'll get at least 50,000 views because we have the community and the capability to promise that to every single person. So if you're someone who's like picturing like a stadium full of 50,000 people watching their talk and you think that could be some, do some cool things for your coaching, you know, career, then hopefully we get to work together, especially for an impact driven human to scale your coaching business, to scale your offer, whatever it's that you're working on. Because if you got 50,000 people's eyes on it, only good things are gonna happen.

0 (16m 52s):
And think of the doors that opens Fire Nation that now you have in your back pocket, in your front pocket, a TEDx talk that is beautifully done recorded. You're delivering amazing content in a concise manner. There's over 50,000 views of this. I mean, the credibility, the doors of that opens. It's literally mind-boggling. Now, a lot of people Taylor think it can take years to land and to create the right TEDx talk. What's the reality?

1 (17m 20s):
You know, the reality is to land a TEDx talk specifically, like for someone who's listening to, it's like, yo, it's, it's 2024. I wanna make this like a bonkers ridonculous year. I don't know if how many people wrote that down bonkers and ous, but we should, right? Like why, why not? Let's make people are, let's make it your best year yet. Why not be bonkers or ulus bonk ulus. Anyways, I, I mean we've honestly, JLD, we've seen everything. We've seen people land TEDx talks in three applications. Wow, we've seen people landed in a week. We've seen people, some people takes 90 days, some people take 60. Really the only thing that the process is it's a system. It's, it works the same every single time. The only thing that would slow it down are the, the killers, right?

1 (18m 3s):
That pop up for people. Procrastination, imposter syndrome, fear of not being enough, fear of their message not being important enough or not being quote unquote good enough to get on the TEDx stage. Those are the things that I've seen really creep up for people. And you know what? It's completely natural and normal for those things to creep up. They crept up very loudly at every single TEDx talk that I did. The first TEDx talk that I did, like I said 11 years ago, I'd never spoken on a stage before in my life. I was terrified of public speaking. If you fast forwarded 11 years and, and I was like, and you were like, you're gonna be on this cool podcast and you're gonna be talking like you're confident and, and you're not even gonna be nervous. I wouldn't have believed you. Right?

1 (18m 43s):
And this is in front of you one person right now, right? JLD. Back then I was terrified. You, when I would do speaking, I would like get blotchy skin, I would sweat, my pits would just get like crazy sweaty. I would, it sounded like I'd been chewing on two bags of cotton in my mouth. My mouth would get so dry 'cause I'd get so nervous. Yet that talk did, you know, built and schools and whatnot all over the world. And, and it was because at some point everyone has to make the decision what's bigger for me, my fear or my message, what's more important? Is it my fear or my message? Because all the fears are gonna come up. I about, dude, there's people listening to this right now that are going deep down inside and they know they want to, to do a TEDx talk, whether it's with thoughts or someone else.

1 (19m 24s):
I mean, you know, go do your thing. I it's up to you, but what deep down they know they're supposed to do it, but then the imposter syndrome comes up, the procrastination comes up, the I'll do it next year comes up. They don't realize that life is like slipping them by, right? So the answer to your question, concise of how long does it take to land a TEDx talk in 2024, it takes a week. If we craft your application the way that we craft applications, if we get it out to the right people, which is our job that's sort of built an entire company around, it could take a week, take two weeks. What really matters is like, is those fears that come up and helping people work through those so they can get to the other side and they can like be that definition of that saying The definition of courage is not the absence of fear. It's feeling the fear and doing it anyways

0 (20m 6s):
In fire. Nation, how do you ensure that you don't let fear win? That you rise above, that you overcome it, that you recognize that you're a human. So yes, you're gonna have doubts, you're gonna have fears, stresses and anxieties, being a human being. How do you overcome these things? How do you rise above? You have the right support system, the right support individuals, the right team around you. And that's what Taylor's offering. So Fire Nation, listen to these next words, tailor, what do they need to do to take the next step?

1 (20m 38s):
I mean, it's pretty simple. We just have a fun conversation. You know, we have a fun, a fun conversation with someone on my team who are amazing. We've helped hundreds of people get over the fear, the imposter syndrome and just kind of acknowledge, yeah, that can be here while you stay on your purpose. You know what I mean? The fear doesn't have to go away. So the way that we do, let's have a fun call, let's chat, let's, let's discuss your idea. Most people have a bunch of ideas. You know, most people have at least 3, 4, 5 different talks that they wanna do. So on the call, the the idea is like, let's narrow it down, let's figure out which is the, which is the TEDx talk that you should do this year. You know, it's not saying you can't do ano another one next year. We've got clients that have landed. I think the most I've seen someone land is nine TEDx talks.

1 (21m 19s):
I think that's insane. And, A, little bit overkill. But we've got clients that I've got client, Jason Reed, his first talk got 130,000 views, his next talk, got over a million views, got another client who, what is her first talk had 60,000 views, which is nothing to Shake a stick at, that's great. But her next one had 14 million. So sometimes you got that warmup talk, you know what I mean? So the, those people that have some, a bunch of ideas in their mind, welcome to the club, you're a human being. You got a bunch of stuff that you could share. So it all starts with one phone call. Chat about the idea that is, you know, emerging, wanting to come out now. And then we can go over the system, the blueprint, like the playbook. This is how you land a TEDx talk. And if at the end of the call you, you choose to work with us. Amazing. That, that sounds fantastic. And if not, at least you know exactly how to get there and, and you can actually get your message outta your head, outta your heart and into the world this year.

0 (22m 5s):
Fire Nation, I hope you are fired up. And what is the URL that you want Fire Nation to go to, to take that next step?

1 (22m 13s):
Okay, the URL is Thought-Leader.com/fire.

0 (22m 21s):
If you're ready to get fired up, Fire Nation, take that call to action that Taylor just shared. Have a conversation with somebody on his team to see if this is the right fit for you. For a lot of you, it will be for some of you, it won't be no harm, no foul, but at least take that next step to find out. Taylor Fire Nation knows that they're the average of the five people that they spend the most time with. They've been hanging out with us TC and JLD. So Fire Nation, keep up the heat and for links to everything we talked about, visit EOFire.com type Taylor in the search bar and the show notes page will pop right up. But your call to action today, Fire Nation, is to take the next step. Thought-Leader.com/fire. Taylor, thank you for sharing your truth, your knowledge, your value with Fire Nation for that brother, we salute you and we will catch you on the flip side.

0 (23m 9s):
Hey, Fire Nation, a huge thank you to our sponsors and Taylor for sponsoring today's episode and Fire Nation successful entrepreneurs accomplish big goals. That's why I created The Freedom Journal to guide you in accomplishing your number one goal in a hundred days. And we're talking step by step. So visits thefreedomjournal.com and I'll catch you there. Or on the flippity flip side, Marketing Made Simple hosted by my friend Dr. JJ Peterson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals Marketing Made Simple brings you practical tips to make your marketing easy and more importantly make it work. A recent episode on whether vulnerability is a superpower in business is a must. Listen, listen to Marketing Made Simple wherever you get your podcasts.