Ryan Serhant, renowned real CEO of SERHANT., and Bravo TV star, $5B+ in sales. Author, innovator, and speaker, he revolutionizes real estate and inspires others worldwide.

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Guest Resource

Brand It Like Serhant – Pre-Order Ryan’s book and get $400 in FREE bonuses!

3 Value Bombs

1) You used to have to run ads and you spent all this money and you have no idea really who would see that. Today, with the power of mobile, with the power of VR, with everything that’s coming now through AI, you are your own personal enterprise. You are the business of you.

2) By 2027, 50% of the workforce in the US is going to classify at least a portion of their income as 10-99 income, which means that they will classify at least a good portion of their income as independent contractor income that they get from selling something.

3) What people don’t realize is everyone is selling something, even as an attorney, you’re selling your future clients on why they should retain you instead of somebody else.

Sponsors

HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.

Coda: A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Build and Leverage Your PersonalBrand with Ryan Serhant

[1:05] – Ryan shares something that he believes about becoming successful that most people disagree with.

• Luck does have a lot to do with becoming successful. Work so hard that you make good luck easy to find.

[2:15] – The biggest predictions on the 2024 market.

• The Fed is probably going to adjust the benchmark rate earlier than people think. That’s going to create a significant amount of demand.

[3:34] – Building a personal brand in 2024 and beyond.

• You used to have to run ads and you spent all this money and you have no idea really who would see that. Today, with the power of mobile, with the power of VR, with everything that’s coming now through AI, you are your own personal enterprise. You are the business of you.
• Brand is your core identity. However you present yourself, however you talk, however you look, however you put yourself out there across the Internet in writing, anything you do that’s how you put yourself out.
• That perception turns into reputation the minute you leave the room, because now people are talking about you behind your back and that reputation overtime creates your personal brand.
• Once you’ve developed that core identity, you have a really clean and clear understanding of who you are.
• You can be behind the camera. You can do video. You can do the written word. But you have to be consistently visible.
• Shout successes from the mountaintops. Amplify each win.

[9:25] – A timeout to thank our sponsors!

• HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.
• Coda: A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire!

[12:36] – The gig economy being the new working class.

• By 2027, 50% of the workforce in the US is going to classify at least a portion of their income as 10-99 income, which means that they will classify at least a good portion of their income as independent contractor income that they get from selling something.
• What people don’t realize is everyone is selling something, even as an attorney, you’re selling your future clients on why they should retain you instead of somebody else.
• Sell more, earn more, live a better livelihood, take control of your life, live and work wherever you want to work.

[16:39] – AI changing the way we work.

• Peter Thiel says, “The greatest businesses of the next generation are those that are going to use technology to empower people, not replace them.”
• AI is there to empower salespeople to be even better representatives of their clients.

[19:20] – Ryan breaks down his third book.

• What Sell like Serhant was, was the toolkit for the gig worker, the toolkit for the salesperson. Learn how to sell anything to anybody.
• The second book, Big Money Energy, is what he used to call successful people that he would see that walked around with the confidence of somebody who knew what they were doing and were not afraid of money.
• The third book, Brand It Like Serhant, teaches you how to take your skills and put them to work by either building a personal brand or the brand of a product.

[23:01] – Ryan’s key take away and call to action.

• Brand It Like Serhant – Pre-Order Ryan’s book and get $400 in FREE bonuses!

[23:14] – Thank you to our Sponsor!

• HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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