Mason Taylor, SuperFeast CEO/Founder and renowned tonic herbalist has helped thousands globally discover medicinal mushrooms & adaptogenic herbs. He shares his healing philosophy through workshops, podcasts & evolutionary business leadership.

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Guest Resource

Superfeast – 30 Days of JING is here! Get off stimulants and caffeine and get on the JING! Fortify Your System as the Seasons Change.

3 Value Bombs

1) The core role of the CEO is guarding their evolutionary purpose. The team then comes in and animate roles and animates that purpose and animates the body of the business so it can fulfill its purpose.

2) The reason why we want to be growing on wood is because when you get a mushroom eating its natural food source, which is wood and dead wood, it’s going to have higher levels of immunological modulating compounds, such as beta glucans.

3) These mushrooms and these herbs are so incredible at fortifying the constitution, fortifying your capacity to regulate your nervous system, your hormonal system, your immune system…

Sponsor

HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Mushroom Entrepreneur

[1:27] – Mason shares something that he believes about becoming successful that most people disagree with.

• Especially in product-based businesses – and ones that work with herbs or health things that come from the old world – you are melding with an ancient lineage. You can’t just commodify it.
• You’ve got an obligation.

[3:19] – An ancient lineage in a modern business.

• Medicinal mushrooms came from an ancient Chinese lineage called Daoism, and the Daoists had tonic herbs that they would use to cultivate life.
• We not only bring these medicinal mushrooms and these adaptogens, but we must also bring the context of the lineage and the path that they came from.

[6:39] – The challenges and obstacles that come when working with nature-based business models around these old-world philosophies.

• What you need within a nature-based system is extreme communication and information sharing generously because that’s what nature does.
• The core role of the CEO is guarding that evolutionary purpose.

[9:40] – A timeout to thank our sponsor!

• HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!

[13:04] – The true role of the CEO.

• CEOs are the guardians of the evolutionary purpose of the business. The evolutionary purpose isn’t like a mission statement.
• The job as CEO is to guard that source idea and the pattern and personality that comes off that idea rather than going out and just being profit-focused.

[14:37] – Adaptogens for entrepreneurs.

• Dowers Tonic Herbs includes adaptogens. These are the herbs that you take that help the body regulate itself and potentiate itself.
• The number one thing we’re going to be looking at is when the body isn’t going to be able to keep up with the mind. So, we need to protect the essence of the physical body. That’s where we go to the adaptogens, and that’s the Jing herbs.
• Jing herbs and the nootropic herbs. They’re the ones the entrepreneurs are going to.

[18:04] – The potential cons when it comes to medicinal mushrooms

• When it comes to medicinal mushrooms, avoid the stuff that is grown on GMO grains and the stuff that is using what’s called mycelium, which is the body of the mushroom.
• When people grow mushrooms in labs, what they’re often doing is getting to the cheap biomass.
• If you’re taking medicinal mushrooms, you want the flavor to be popping, you don’t want it to be white, you don’t want it to be gray.

[25:19] – Mason’s key takeaway and call to action.

• Superfeast – 30 Days of JING is here! Get off stimulants and caffeine and get on the JING! Fortify Your System as the Seasons Change.

[23:59] – Thank you to our Sponsor!

• HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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