Nirav Sheth is the founder and CEO of Anatta. For 15 years he has partnered with game-changing entrepreneurs who have big dreams, incredible products, and a desire to help people and the world.
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Guest Resource
Anatta.io – For fast-growing DTC brands that don’t take shortcuts.
3 Value Bombs
1) When we get to do our best work and when we are truly serving as partners, we’re able to raise the overall gross margin and create growth.
2) When you help a client grow and you stay deeply involved in their business as a partner, you build such a strong trust and relationship with them that will carry through both on the business side and making sure that you succeed from that.
3) There is not going to be a one-size-fits-all solution for technology in any brand.
Sponsor
HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Game-Changing Partnerships to Help Your Brand Evolve
[1:34] – Nirav shares something that he believes about becoming successful that most people disagree with.
- Entrepreneurs need to keep their blinders on. You have to stay focused and you have to learn to say no a lot more than you say yes.
[2:29] – Creating a world-class global team of engineers, designers, researchers, and strategists.
- The biggest thing was to figure out how to get out of his parent’s house, how to make enough money to live off of, and be able to create a savings.
- Pick a niche. Jumping into e-commerce is really important to him.
- If you don’t have a niche, you become too much of a generalist and you can’t really grow from that.
[4:42] – Cultivating and maintaining a client base.
- Be in alignment with the goals of your clients versus your own goals. When your goals are separated and different from the goals of your clients, that’s where you see a misalignment happening.
- Stop fractionating staff members.
- Traditional agencies hide how they go about doing the work.
[7:39] – Having an average tenure be more than 3 years is key.
- When we get to do our best work and when we are truly serving as partners, we’re able to raise the overall gross margin and create growth.
[8:38] – Structuring the initial conversation all the way through to the partnership.
- Have a strategy for success – or at least have a framework for your strategy – to be able to implement with the client.
- Sticking to your guns and having a strong point of view.
- Refrain from fractionating your resources. People do their best work when they’re dedicated and solely focused on one thing.
[11:01] – A timeout to thank our sponsor!
- HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
[14:33] – Working with multiple direct-to-consumer industry leaders, how do you maintain partnerships – and as importantly – maintain lasting success?
- Work with a strong strategic partner to be able to see technology and brand from a business perspective.
- There is not going to be a one-size-fits-all solution for technology in any brand.
[17:37] – The secret sauce to success.
- What has really led to success is our ability to retain our clients.
- When you help a client grow and you stay deeply involved in their business as a partner, you build such a strong trust and relationship with them that will carry through both on the business side and making sure that you succeed from that.
- Business relationships don’t have to be purely transactional. They can be partnerships without having to include a revenue share.
[19:24] – Nirav’s key takeaway and call to action.
- Find really strong partners. When you find the right partner and you find the company that cares and wants to be a part of the process, that’s where you’re going to win.
- Anatta.io – For fast-growing DTC brands that don’t take shortcuts.
[18:40] – Thank you to our Sponsor!
- HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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