Amber Miller, aka The Delegation Diva, is a product launch manager and advisor for online entrepreneurs running 6 and 7-figure businesses.
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Guest Resource
Remarkable Launches – Generate more leads. Increase your sales. Enjoy the launch. Get your free launch planning kit from Amber!
3 Value Bombs
1) Incorporate the parts that you like that others are doing, and take out what you think is too much, and go with what feels good to you.
2) Measure the sales conversion. It sounds simple, but you need to keep your finger on the pulse when it comes to these numbers daily.
3) When we think in terms of a detailed plan – or a plan at all – we go right into overwhelm. This is actually the most overlooked part of launching, and it’s where it can take you from calm to chaotic in seconds.
Sponsors
HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
Belay: Get Belay’s Ultimate Guide to Working with a Virtual Assistant today! Just text FIRE to 55123 to get started!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Discover the Secrets Behind Remarkable Launches
[1:23] – Amber shares something that she believes about becoming successful that most people disagree with.
- Letting go and getting support is one of the things that many don’t agree with, but it’s best way to grow and scale your business.
[2:29] – Most entrepreneurs create these incredibly detailed plans that are pages and pages long, and it is a mistake. How can we avoid this costly mistake and what we should do instead?
- When we think in terms of a detailed plan – or a plan at all – we go right into overwhelm. This is actually the most overlooked part of launching, and it’s where it can take you from calm to chaotic in seconds.
- If we’re just flying by the seat of our pants, there are going to be things that are missed and dropped.
[3:40] – Amber’s successful and valuable tips for your next launch.
- Having a cart abandoned follow up sequence has easily increased sales for her by 15%.
- Add an additional offer on your thank you page. Know what else you have that you can upsell into and keep them in your sales cycle.
- Add a few more emails towards the end of the day and send just to those who visited the sales page but didn’t take an action.
[5:57] – When something goes wrong, how can we shift quickly and pivot to avoid disaster?
- Plan on something going wrong. Expect it.
- The best way to be able to quickly pivot during a launch is to have thought this out ahead of time and be doing some split testing.
[8:04] – A timeout to thank our sponsors!
- HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
- Belay: Get Belay’s Ultimate Guide to Working with a Virtual Assistant today! Just text FIRE to 55123 to get started!
[11:15] – The five metrics that we should be tracking daily during our launch.
- Look at your leads for each specific lead magnet, e-book or webinar. You want to see how each one is converting and if you’re hitting your goal.
- Look at how many unique leads have been added to your CRM or to your account – how much has your list grown – so you can start comparing when you get sales when your cart opens.
- Measure the sales conversion. It sounds simple, but you need to keep your finger on the pulse when it comes to these numbers daily.
[13:46] – What strategy should we have for our backup plan?
- The first one would be your CRM. It is worth your while to have a backup CRM set up and ready to go.
- Have a backup merchant account.
- Have a sales page up on another domain with a different hosting company.
[17:13] – Amber’s key takeaway and call to action.
- If we follow a plan, and if we have things set up in advance, launching really doesn’t have to be that daunting.
- Incorporate the parts that you like that others are doing, and take out what you think is too much, and go with what feels good to you.
- Remarkable Launches – Generate more leads. Increase your sales. Enjoy the launch. Get your free launch planning kit from Amber!
[18:07] – Thank you to our Sponsors!
- HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
- Belay: Get Belay’s Ultimate Guide to Working with a Virtual Assistant today! Just text FIRE to 55123 to get started!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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