Ryan Caswell is the founder of B2BLeads.com, a company that helps businesses find new clients through LinkedIn.

Guest Resources

Ryan’s YouTube – Free training on how to generate leads and clients!

B2BLeads.com – Visit and learn about how to turn your LinkedIn profile into a sales machine: your FREE step-by-step guide!

3 Value Bombs

1) Finding your passion, solving a problem, and excelling at it. When these three things align, you discover your niche, sweet spot, and unique value. This convergence is the catalyst for success.

2) LinkedIn is a powerful strategy for generating leads and growing your business.

3) Take action and initiate conversations without fear.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Cut Through the Noise and Generate Clients on LinkedIn with Ryan Caswell

[1:26] – Ryan shares something he believes about becoming successful that most people disagree with.

He believes in finding your passion, solving a problem, and excelling at it. When these three things align, you discover your niche, sweet spot, and unique value. This convergence is the catalyst for success.

[3:04] – Ryan shares his transition from being an engineer to starting his entrepreneurial journey by establishing a Lead Generation Company.

After working as a mining engineer, he realized his passions lay in building things and pursuing his endeavors.
He and his wife bought a farm in Brazil and started a bed and breakfast, but it did not succeed because they lacked a solid client acquisition strategy and market focus.
Facing financial struggles, he discovered the importance of reliably solving the problem of acquiring clients. This led him to delve into lead generation and find success in selling by addressing an everyday need.

[7:11] – What is the secret of LinkedIn outbound, and why is it better than other alternatives?

Ryan wants to clarify that there isn’t a definitive answer as to which approach is better. It depends on your specific business and circumstances.
Initially, he experimented with various platforms like Facebook, SEO, etc. Still, he realized that many of these strategies were unsuitable for small businesses or individuals due to the need for a significant scale to see a substantial impact.
Hence, he sought a solution that would benefit small businesses with generating leads: LinkedIn.
It allows for targeted outreach, engaging in conversations, and attracting potential customers to your company.

[10:52] – A timeout to thank our sponsors!

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[13:37] – Ryan talks about the four pillars he created that make a successful outbound campaign on LinkedIn.

To effectively leverage LinkedIn:
1. You must ensure your target audience is present and active on the platform.
2. Have a compelling profile and a substantial presence play a crucial role in driving buying behavior, as people will judge your credibility based on it.
3. Prospecting methods vary depending on your business and offer, and finding the right balance between personalized outreach and efficiency is critical.
4. Developing a process that maximizes output while optimizing time and effort is essential, focusing on the 20% of actions that yield 80% of results.

[16:52] – Ryan shares a real-life example to help Fire Nation understand the practical application of these concepts.

He discusses how to drive buying behavior, a typical area where people face challenges. There are four key ways to accomplish this:

1. Ensure there is a market need for your product or solution.
2. Niche specialization establishes you as an expert.
3. Branding and likability contribute to building trust.
4. A firm offer with guaranteed outcomes within a specific timeframe can be persuasive.

Tracking and measuring results are vital, allowing you to refine your strategies through split testing.
Focus on delivering value in your messaging to attract connections and engagement based on what you can offer.
Identifying and addressing any early bottlenecks in your value proposition is essential for success.

[20:38] – Ryan’s key takeaway.

Take action and initiate conversations without fear.
The best approach is to start taking action, observe what works and what does not, and use a feedback loop to guide your actions.
Tracking and measuring your efforts consistently will provide valuable data to determine the most effective strategies for you. The critical aspect is to begin, create your own feedback loops, and continuously measure your progress.

[22:00] – Ryan’s call to action.

Ryan’s YouTube – Free training on how to generate leads and clients!
B2BLeads.com – Visit and learn about how to turn your LinkedIn profile into a sales machine: your FREE step-by-step guide!

[23:16] – Thank you to our Sponsors!

HubSpot: HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence!
Lifeforce: Lifeforce is making proactive and personalized healthcare easier than ever. Start your membership today and receive $200 off! Visit MyLifeforce.com/eofire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Cut Through The Noise and Generate Clients on LinkedIn with Ryan Caswell

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Guest Resources

3 Value Bombs

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Show Notes

Killer Resources!

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