Ofer Familier is the Co-founder & CEO of GlossAi, a generative video-AI platform that repurposes content. He was previously VP of business development and General Manager at Vayyar Imaging. He brings over 10 years of experience and a proven track record in executive global business management.

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Guest Resource

GlossAI – AI Video Generator That Storifies Existing Content.

3 Value Bombs

1) We hope that our content is interesting enough so people will go out of their way to consume the content the way we intend it to be consumed.

2) The understanding is that there are many options in life, and when you are at a crossroads, you need to decide what you do. The ability to know the illustration you want to portray is difficult, therefore, it’s not something that AI can do.

3) There are risks associated with AI and some people may misuse it. We should be upfront about what we’re using and why we’re using it. Don’t let it be misrepresented.

Sponsors

HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Artificial Intelligence as it Applies to Video

[1:30] – Ofer shares something that he believes about becoming successful that most people disagree with.

• Becoming successful is much more hard work and dedication. You should try and never be afraid to fail. It will make you stronger.

[2:49] – Many of us work so hard to produce great content and then we only share it on a single platform. Why should we repurpose the content we create?

• Our audiences lives on social media and consumes content there. They’re used to consuming content in certain ways. That’s how they interact.
• As companies, we are struggling to keep up. Creating content, with continuous changes in trends and platform, is getting more difficult.
• We hope that our content is interesting enough so people will go out of their way to consume the content the way we intend it to be consumed.
• We need to give people the content in the way they are used to consuming it.

[5:38] – Humans strive to avoid pain and seek pleasure. Does repurposing have to be painful?

• It used to be painful. Marketers would go in loops of back-and-forth when they were asked to repurpose content.
• AI will save us from these painful processes.

[8:19] – Generative video AI and its readiness for prime time.

• Generative AI started with enabling someone to write a prompt and create a content. It then turned into audio, then the emergence of video.
• Some of it can be generative in avatars, but it’s not entirely ready for prime time.

[11:49] – A timeout to thank our sponsors!

• HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!

[13:20] – Are we seeing the end of post-production services?

• Post-production services are being reshaped. It’s enabling creators and professionals to be able to focus more on what we’re good at
• Our human touch, opinions, and uniqueness can be focused on.
• The world is changing. Technology is now changing things that are technical and repetitive.

[16:52] – The possibility of AI replacing humans.

• There are many options in life, and when you are at a crossroads, you need to decide what you do. The ability to know the illustration you want to portray is difficult, therefore, it’s not something that AI can do.
• AI is doing explicit tasks in gathering information. But it’s not trying to be imaginary or illustrative, as these are things that are kept for humans.
• Humans now have tools that enables us to be more efficient.

[20:04] – What should we focus on for content marketers and entrepreneurs?

• Don’t fight it. Understand what it is and what you can get out of it.
• Focus on building things that AI cannot do. Let’s not hide from it
• There are risks associated with AI and some people may misuse it. We should be upfront about what we’re using and why we’re using it. Don’t let it be misrepresented.

[23:02] – Ofer’s key takeaway and call to action.

• GlossAI – AI Video Generator That Storifies Existing Content.

[25:04] – Thank you to our Sponsors!

• HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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