Bryan Gentry is an entrepreneur, songwriter, music producer, and author. He’s the founder and CEO of SunTap Power, a solar sales agency, and Lucid Dream Music, a music publishing company.
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Guest Resource
Bryan’s Website – Become a master of sales! Get Bryan’s new book: 21 Hacks to Sell More Deals – it’s FREE!
3 Value Bombs
1) The journey towards success is ongoing, and once a certain level of success is achieved, more work needs to be done.
2) Everyone is a salesperson, even if they don’t realize it.
3) Be genuine with people who will open the doors to more things than you think.
Sponsors
HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!
Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Sales Lessons From a Top Music Producer with Bryan Gentry
[1:25] – Bryan shares something he believes about becoming successful that most people disagree with.
- The journey towards success is ongoing, and once a certain level of success is achieved, more work needs to be done.
[4:35] – Bryan shares his belief that everyone is a salesperson.
- Everyone is a salesperson, even if they don’t realize it. From convincing your spouse where to eat, to expressing your political beliefs, we use sales skills daily.
- Robert Cialdini, a famous psychologist, identified six principles of persuasion, including social proof and authority. These principles are used by everyone in their daily interactions, from political debates to asking someone out.
- He believes we are all natural-born salespeople and haven’t perfected our skills yet.
[6:42] – Bryan gives a real-world example of his belief that there is power in being genuine.
- He has worked in music since 2007, starting with a publishing deal after high school.
- He co-wrote the theme song for the Housewives of Miami.
- Salesmanship allows you to establish meaningful connections and negotiate better deals. Talent is just the essential requirement – it is all about selling yourself and navigating the complex web of relationships in the music industry.
[10:47] – A timeout to thank our sponsors!
- HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!
- Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
[13:01] – Why do you believe sales skills matter more today than ever?
- Based on studies, most people spend a significant portion of their time selling non-sales, such as persuading, influencing, and convincing others. In today’s digital age, selling oneself and ideas has become even more critical given the competitive digital landscape.
- Understanding your audiences needs and desires and being genuine is essential. People are intuitive and can tell when someone is manipulative or a sleazy salesperson.
[18:33] -Why are you excited to share your “21 Hacks To Sell More Deals” book with Fire Nation?
- The book “21 Hacks to Sell More Deals” covers various techniques to improve your sales skills ethically and genuinely.
- The key is understanding how people think and adjusting your approach accordingly while remaining genuine and authentic with your prospects.
- By doing so, you can open the door to many referrals and become a “referral machine.” It all starts with your mindset and being genuine with your customers.
- Bryan’s Website – Become a master of sales! Get Bryan’s new book: 21 Hacks to Sell More Deals – it’s FREE!
[20:14] – Bryan’s takeaway.
- Be genuine with people who will open the doors to more things than you think.
[20:31] – Thank you to our Sponsors!
- HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!
- Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
Killer Resources!
- 1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
- 2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
- 3) Podcasters’ Paradise: The #1 podcasting community in the world!
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