Maya Nazareth is an award-winning entrepreneur transforming the world of women’s MMA. She started Alchemize Fightwear at 20 years old with $2K to her name. Alchemize is now a multiple 6-figure business disrupting the athletic apparel space.

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Guest Resource

Maya’s Instagram – Follow Maya on Instagram!

3 Value Bombs

1) It’s not about you, it’s about the customer.

2) Creating immense value for the people around you who interact with the brand and turn it into an ecosystem that benefits that community and that customer is key.

3) Work with your community to develop the solution with them – create evangelist customers and de-risk your business.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: 5 Keys to Building a Kickass Community to Power Your Brand

[1:16] – Maya shares something that she believes about becoming successful that most people disagree with.

No one’s really special. People just try to be 1 percent better every day. Some people have natural talents, but anything that you can dream, you can do.

[1:53] – Why should we focus on creating a community?

Community is a great way to de-risk your business because you can start before you ever build a product – before you ever start building a brand and investing your time and your money in building a company.
Work with the community to identify a problem, and then to identify the solution, and then iterate on that.

[3:43] – The best strategies to build communities.

Entrepreneurship and building businesses is an act of service. It’s not about you, it’s not about what you want, it’s about the community and what that community and your customers want.
Look at the communities that you’re already a part of.
If you’re approaching this for the first time, the best strategy is to look at the problems in your own life, what sucks in your own life, what sucks in your own communities.

[5:57] – What Brazilian Jiu Jitsu means.

Brazilian Jiu Jitsu is one of the main arts that is part of the UFC.
The goal is to take someone from standing, down to the ground, and pin them.

[8:47] – Tried and tested strategies in product development and marketing.

After you hear a problem from many people, work with those customers and ask them how they would like this problem solved.
Work with customers or community members to develop the solution along with them

[11:29] – A timeout to thank our sponsors!

HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!
LMNT: An electrolyte drink mix with everything you need & nothing you don’t. Try it totally risk-free today: visit DrinkLMNT.com/EOFire and get a free sample pack with any purchase – plus a no questions asked money back guarantee!

[13:31] – What is a large bucket, and how can we start expanding our community when we have a small bucket?

There are a lot of people who may tie into or resonate with your values who might not be in your direct community.
You have to be creative. Not having a large budget, not having a ton of resources when you start a business, obligates you to be creative.
Position yourself as an expert in the community.

[17:47] – Doors that building communities open.

An online community can start to translate into an in person community very easily.
Creating a community really gives people an opportunity to connect.

[19:35] – Maya’s key takeaway and call to action.

It’s not about you, it’s about the customer.
Maya’s Instagram – Follow Maya on Instagram!

[20:54] – Thank you to our Sponsors!

HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!
LMNT: An electrolyte drink mix with everything you need & nothing you don’t. Try it totally risk-free today: visit DrinkLMNT.com/EOFire and get a free sample pack with any purchase – plus a no questions asked money back guarantee!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

5 Keys to Building a Kickass Community to Power Your Brand with Maya Nazareth

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3 Value Bombs

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