Aleric Heck is a YouTube Ads Expert & the Founder of AdOutreach. Aleric has helped his clients generate over $200 Million+ in sales & scaled his own business to over 8 Figures.

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Guest Resource

AdOutreach.com/gift – Claim your YouTube Ads gift from Aleric!

3 Value Bombs

1) There’s so much power within video marketing – it’s second only to meeting somebody in person and having a conversation with them. You have a high level of connection on video. A picture is worth 1000 words, a video is worth a million.

2) You are either going to succeed or you’re going to gain lessons that are going to get you closer to success the next time.

3) Be the king of your own castle – even if it’s a smaller one to start – instead of being a knight of somebody else’s.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Scale Your Business to 7-8+ Figures with Laser-Targeted 3D YouTube Ads

[1:26] – Aleric shares something that he believes about becoming successful that most people disagree with.

You are in complete control as to whether you succeed or fail.
There are only two true types of failure. Giving up, which is the ultimate failure, or failing to learn.

[2:33] – From solopreneur to an 8-figure business owner.

It started with teaching people how to use their iPhone, the best mobile apps, and tech tutorials.
He started to automate some of the processes that he was already using for his YouTube channel. Then hired some college students, video editors, scriptwriters, teach people – and taught them how to do the business development, the sponsorship, and the sales.
It wasn’t his goal to create a four-hour work week and enjoy the lifestyle or just sit back… He wanted to build the next business.
Be the king of your own castle – even if it’s a smaller one to start – instead of the knight of somebody else’s.

[6:06] – Growing the business over 6052% over the past three years.

He attended HubSpot’s INBOUND conference and was exposed to the world of HubSpot and inbound marketing – as well as ClickFunnels.
On the agency side, it’s very hard as you continue to grow and scale to maintain the ability to help clients to the level that they need
Build an asset in other people’s businesses so that they have a marketing powerhouse on their team.

[10:00] – A timeout to thank our sponsors!

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Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now!
HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

[13:21] – The advanced 3D targeting ad strategy that has generated over $200 million for his clients.

On the video side, you want to make sure you have a YouTube Ad that is a value add. You’re providing value inside of the video because people who are on YouTube have a learner’s mindset.
Create an ad that has a hook. It draws people in so it captures their attention, then educates and provides real value.
Make sure that you reach the right person.
Google is everywhere. They have Google search, they have YouTube, Gmail, Google Chrome, Google Analytics… And because they have such a big footprint, they’re collecting millions and millions of data points about every single user.

[17:24] – Bullseye optimization.

As you throw more darts, some of them may land on the outer rim, and those might not work as well. But then you’ll have some that are going to get closer and closer to the bullseye, and each time you can make small adjustments to get closer to the result you want.
You are either going to succeed or you’re going to gain lessons that will get you closer to success the next time

[19:53] – Aleric’s key take away and call to action.

There’s so much power within video marketing itself – second only to meeting somebody in person and having a conversation with them. You have a high level of connection on video. A picture is worth 1000 words, a video is worth a million.
AdOutreach.com/gift – Claim your YouTube Ads gift from Aleric!

[22:24] – Thank you to our Sponsors!

Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now!
HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How to Scale Your Business to 7-8+ Figures with Laser-Targeted 3D YouTube Ads with Aleric Heck

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