After a successful 20-year-career in the throes of Corporate America, Kelley stepped away to found his next company, Tiege Hanley, a 6-year-old e-commerce company with the mission of helping men look and feel amazing. He is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.

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Guest Resource

Kelley’s LinkedIn – Connect with Kelley on LinkedIn!

3 Value Bombs

1) It’s about making sure you’re very clear on your mission and why you’re doing something.

2) So many companies are literally forced to not be profitable because all they care about is growth.

3) Little things create success and failure, and they also create huge gaps in your business. Making a couple wrong decisions is inherent in every business.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Why men should care about how they look.

[1:34] – Kelley shares something that he believes about becoming successful that most people disagree with.

There is luck that happens for the companies that reach that ultimate level of success. One wrong turn, one stroke of luck could make a difference.

[2:51] – The reason why men should care about how they look.

Wellness means giving yourself permission to want to take care of yourself. It’s okay for a guy to want to give himself permission to take care of himself.
All men of all shapes, sizes and ethnicities can look as good as they can with skin care systems.

[4:35] – Should men and women treat their skin differently or the same?

We lump cosmetics into skin care
For men, just making sure your skin looks good and knowing you’re protecting it against the harmful rays is important. You want to look good over the long haul and take care of your skin.

[6:59] – The gap between success and failure.

Little things create success and failure, and they also create huge gaps in your business. Making a couple wrong decisions is inherent in every business.
The important thing is trying to identify gaps between success and failure quickly to rectify them as quickly as possible.

[8:24] – Giving ownership options for your company.

It’s important for everybody to feel a part of ownership. It changes how everybody thinks about the company, changes how people spend money, how they’re motivated at the company to get things done… They act like an owner.
It’s really fundamentally important for people today to belong to something, and to feel part of an organization.
Through ownership, they really feel that they feel the impact of what they do.

[10:38] – A timeout to thank our sponsors!

MetPro: Make a strategic investment in your health so you can get to the next level. Visit Metpro.co/fire for a complimentary assessment and consultation with a metabolic expert today!
FranBridge: Jon Ostenson, founder of FranBridge Consulting and top 1% consultant, represents the premier source for the best opportunities in the non-food franchise world. Sign up for a free consultation at FranBridgeConsulting.com!
HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

[13:57] – Having a successful business without raising money first. Is that even possible?

In the world of DTC and high growth and startups, everybody’s thinking about market share growth and they’re not talking about making money.
So many companies are literally forced to not be profitable because all they care about is growth.

[16:37] – When do we know the right time to raise money?

The right time is when you have a really clear idea of how you want to deploy that capital that you raise
Understand your business and understand all the metrics of your business.

[19:50] – Kelley talks about work-life balance.

He who works the least and makes the most is the winner.

[21:57] – Kelley’s key take away and call to action.

It’s about making sure you’re very clear on your mission and why you’re doing something.
Kelley’s LinkedIn – Connect with Kelley on LinkedIn!

[24:30] – Thank you to our Sponsors!

FranBridge: Jon Ostenson, founder of FranBridge Consulting and top 1% consultant, represents the premier source for the best opportunities in the non-food franchise world. Sign up for a free consultation at FranBridgeConsulting.com!
HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Why Men Should Care About How They Look with Kelley Thornton

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