Ron Bauer is a Venture Capitalist with 20 years of experience. He’s focused on the Life Sciences and Technology sectors, where he has created ventures alongside world leading entrepreneurs and scientists.
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Theseus Capital – Accelerating Your Innovation.
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3 Value Bombs
1) The more successful you become, the more responsibility you have – and you lose some freedom.
2) Raising money from friends and family raises a sense of urgency for success.
3) Do not create a business just because you want to get rich; do what you love and find your passion. If you love what you do, the money and success will follow.
Sponsors
HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
ZipRecruiter: Discover hiring joy with ZipRecruiter! Try ZipRecruiter for free at ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Raise Money for your big idea and go public with Ron Bauer
[1:25] – Ron shares something he believes about becoming successful that most people disagree with.
- He believes the more successful you become, the more responsibility you have – and you lose some freedom.
[2:30] – Ron talks about the preparation every company needs before raising money and about ‘The Collateral Materials.’
- His success formula is always to create a roadmap.
- Have a visual plan with collateral materials.
- Well-written and a graphically designed executive summary
- Investor presentation
- Business plan
- Financial model
- Corporate website
- Corporate video
[4:32] – Ron talks about what the perfect investor pitch looks like.
- As crucial as the collateral materials, and the first impression is essential.
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- He records every founder he works with and watches the investor pitch with them.
- He takes a deep dive into the pitch.
- Creates a roadmap around the pitch.
- Breaks it down into several formats.
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- 3 Types of Presentations:
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- The Elevator Pitch
- The Virtual Pitch
- The Best Pitch
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[9:05] – Ron talks about the friends and family round versus raising money from strangers and outside investors.
- He believes that if a founder cannot convince a friend or family member to give them money, then they can’t expect a stranger to open their wallets either
- Raising money from friends and family raises a sense of urgency for success.
- Target angel and seed investors.
[11:32] – A timeout to thank our sponsors!
- ZipRecruiter: Discover hiring joy with ZipRecruiter! Try ZipRecruiter for free at ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire.
- HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
[14:59] Ron shares his thoughts on crowdfunding portals.
- Crowdfunding portals are a great way to tap into a regulated platform. It allows you to test the waters first.
- You can use your community or digital means to drive traffic to the crowdfunding platform and to get investors.
[16:18] – Where can you start a crowdfunding portal?
- Wefunder
- StartEngine
- Republic
- Ecofund
[17:15] What is the process for securing an underwriter or an investment bank, and what are the pros and cons?
- No different than searching for the best deal in any area of life or scouting for a crowdfunding portal.
- Look for an underwriter in your area of focus, or within the range of your IPO size.
- Find the best fit for you.
[19:29] – Can you share your process for finding the right team for going public?
- Getting a feel for the key players on your team is essential.
- Securities Lawyer
- Accountant
- Auditor
- Transfer agent
- Financial PR firm
- Underwriter
- Ensure that you are on the same wavelength.
[22:21] – Ron’s key takeaway and call to action
- Do not create a business just because you want to get rich; do what you love and find your passion. If you love what you do, the money and success will follow.
- Theseus Capital – Accelerating Your Innovation.
- Ron’s Instagram – Follow Ron on Instagram!
- Ron’s Twitter – Follow Ron on Twitter
- Ron’s YouTube Channel – Subscribe to Ron’s YouTube Channel.
- Ron’s TikTok – Follow Ron on TikTok!
[24:22] – Thank you to our Sponsors!
- ZipRecruiter: Discover hiring joy with ZipRecruiter! Try ZipRecruiter for free at ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire.
- HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!