Raise Money for Your Big Idea & Go Public with Ron Bauer
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Ron Bauer

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    Raise Money for Your Big Idea & Go Public with Ron Bauer

    Ron Bauer is a Venture Capitalist with 20 years of experience. He’s focused on the Life Sciences and Technology sectors, where he has created ventures alongside world leading entrepreneurs and scientists.

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    Guest Resources

    Theseus Capital – Accelerating Your Innovation.

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    Ron’s YouTube Channel – Subscribe to Ron’s YouTube Channel.

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    3 Value Bombs

    1) The more successful you become, the more responsibility you have – and you lose some freedom.

    2) Raising money from friends and family raises a sense of urgency for success.

    3) Do not create a business just because you want to get rich; do what you love and find your passion. If you love what you do, the money and success will follow.

    Sponsors

    HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

    ZipRecruiter: Discover hiring joy with ZipRecruiter! Try ZipRecruiter for free at ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire.

    Show Notes

    **Click the time stamp to jump directly to that point in the episode.

    Today’s Audio MASTERCLASS:  Raise Money for your big idea and go public with Ron Bauer

    [1:25] –  Ron shares something he believes about becoming successful that most people disagree with.

    • He believes the more successful you become, the more responsibility you have – and you lose some freedom.

    [2:30] – Ron talks about the preparation every company needs before raising money and about ‘The Collateral Materials.’

    • His success formula is always to create a roadmap.
    • Have a visual plan with collateral materials.
    1. Well-written and a graphically designed executive summary
    2. Investor presentation
    3. Business plan
    4. Financial model
    5. Corporate website
    6. Corporate video

    [4:32] – Ron talks about what the perfect investor pitch looks like.

    • As crucial as the collateral materials, and the first impression is essential.
      • He records every founder he works with and watches the investor pitch with them.
      • He takes a deep dive into the pitch.
      • Creates a roadmap around the pitch.
      • Breaks it down into several formats.
        • 3 Types of Presentations:
          1. The Elevator Pitch
          2. The Virtual Pitch
          3. The Best Pitch

    [9:05] – Ron talks about the friends and family round versus raising money from strangers and outside investors.

    • He believes that if a founder cannot convince a friend or family member to give them money, then they can’t expect a stranger to open their wallets either
    • Raising money from friends and family raises a sense of urgency for success.
    • Target angel and seed investors.

    [11:32] – A timeout to thank our sponsors!

    [14:59] Ron shares his thoughts on crowdfunding portals.

    • Crowdfunding portals are a great way to tap into a regulated platform. It allows you to test the waters first.
    • You can use your community or digital means to drive traffic to the crowdfunding platform and to get investors.

    [16:18] – Where can you start a crowdfunding portal?

    • Wefunder
    • StartEngine
    • Republic
    • Ecofund

    [17:15] What is the process for securing an underwriter or an investment bank, and what are the pros and cons?

    • No different than searching for the best deal in any area of life or scouting for a crowdfunding portal.
    • Look for an underwriter in your area of focus, or within the range of your IPO size.
    • Find the best fit for you.

    [19:29] – Can you share your process for finding the right team for going public?

    • Getting a feel for the key players on your team is essential.
    1. Securities Lawyer
    2. Accountant
    3. Auditor
    4. Transfer agent
    5. Financial PR firm
    6. Underwriter
    • Ensure that you are on the same wavelength.

    [22:21] – Ron’s key takeaway and call to action

    [24:22] – Thank you to our Sponsors!

    Killer Resources!

    1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

    2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

    3) Podcasters’ Paradise: The #1 podcasting community in the world!

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