Damian Thompson is the Founder & CEO of Linchpin – a Content Marketing Agency that helps startups gain users faster, retain them longer, and maximize their profit. He believes the best way to build a business is by building a relationship with your audience using content marketing.
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Resource Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Success Quote
- “Unless your answers are clearly better, copy the answers of your betters.” – Warren Buffett
- “Those who do not want to imitate anything, produce nothing.” – Salvador Dali.
Business Failure
- Damian used to work for Mcafee Antivirus and decided to launch his own company providing similar services to large, local companies. He shares why this failed…
Entrepreneurial AHA Moment
- Niche WAY down… then niche down again… then niche till it hurts. See a theme here?
Current Business
- Linchpin has found their voice and their target market. Damian is going to continue to serve them and only them, and build a brand doing it.
Small Business Resource
- Trello: a collaboration tool that organizes your projects into boards.
Best Business Book
- First, Break All the Rules by Marcus Buckingham
Interview Links
- Linchpin (Sorry! This link was active when this episode was first published in 2013. This site is no longer available.)
Mentions
- Seth Godin
- Joe Pulizzi of Content Marketing Institute
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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