Mark Lachance is a serial entrepreneur, strategic thinker, and investor. He possesses a deep understanding of blitz scaling companies. He is the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world.

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Guest Resource

The Lucky Formula Quiz. – Determine your Lucky Score© and discover your likelihood of attracting luck. Don’t wait! This quiz will help you take your business and life to the next level! (Sorry! This link was active when this episode was first published in 2022. This resource is no longer available.)

3 Value Bombs

1) The way to avoid entrepreneur dilemma is to drop your ego and swallow your pride. Hire people that are a lot smarter than you to do the jobs you’re not good at.

2) The formula is Internal Mastery (I) + External Mastery (E) + Action (A) = Luck.

3) What you don’t measure, you can’t fix. What you measure, you can fix. Measure where you’re at and get better as you go through life.

Sponsors

HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

Roll by ADP: Roll is the first chat- based payroll app designed for small businesses. Ready to Roll? Check out RollByADP.com/fire to download the Roll by ADP app and get your first 3 months free!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Get Lucky With Mister Lucky with Mark Lachance

[1:17] – Mark shares something that he believes about becoming successful that most people disagree with.

• Meditation is a secret weapon. People don’t believe it’s true. They don’t want to take the initiative or the time to meditate.

[2:44] – From 5 to 250 employees in 2 years — Mark shares how to emulate the blitz scaling technique.

• It takes the willingness to hire the right people, fire the wrong people, and continually add to it. Roll your profits back in, and back in, and back in.

[4:24] – One of the biggest mistakes that people make when they’re going through rapid growth.

• The entrepreneur’s dilemma, is when a founder / entrepreneur believes they have to be the smartest in the room (or in the company).
• The way to avoid entrepreneur dilemma is to drop your ego and swallow your pride. Hire people that are a lot smarter than you to do the jobs you’re not good at.

[8:08] – The importance of the use of language in leadership.

• Using empowering language is huge. Pointing out people’s positive attributes versus ripping them down and pointing out their negative attitudes goes a lot further.

[9:40] – Some examples of using positive language

• He had an editor he thought was a phenomenal writer. When he told him this, his body language perked up, he became wide-eyed, and he was really happy.
• Empowering language will get people to rally around you and work harder for you versus trying to get out of anything to do with you.

[10:59] – The power of empowering employees.

• Put people in a position where they will succeed.
• Manage them from afar. Let them succeed.

[12:42] – A timeout to thank our sponsors!

• Roll by ADP: Roll is the first chat- based payroll app designed for small businesses. Ready to Roll? Check out RollByADP.com/fire to download the Roll by ADP app and get your first 3 months free!
• HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

[15:06] – Mark is the author of the best-selling book “The Lucky Formula.” Why does Fire Nation need to read this book?

• The Lucky Formula is about how to stack the odds in favor of cash and success.
• Luck is not a fluke. It’s a formula.
• The formula is Internal Mastery (I) + External Mastery (E) + Action (A) = Luck.
• Write down 20 things over the course of your life that you have been successful in doing, and if you ever feel down, go back to that list.

[18:00] – Let’s chat about another strategy in the book that will be powerful for Fire Nation

• What crew do you hang around with? You’re the average of the 5 people you hang around with.

[19:59] – Mark’s key takeaway and call to action for Fire Nation!

• The Lucky Formula Quiz. – Determine your Lucky Score© and discover your likelihood of attracting luck. Don’t wait! This quiz will help you take your business and life to the next level! (Sorry! This link was active when this episode was first published in 2022. This resource is no longer available.)
• What you don’t measure, you can’t fix. What you measure, you can fix. Measure where you’re at and get better as you go through life.

[23:59] – Thank you to our sponsor!

• HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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