Adam Adams has a loyal following in the podcasting space. After selling his first podcast, he launched the Podcast on Podcasting, which is ranked as a top show for podcasters. Adam is also the founder of GrowYourShow.com where they help you get your message out to the world. Grow Your Show is The Easy Button For Podcasters who want to have a top-rated show without all the hard work.
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Guest Resource
GrowYourShow.com – Think you’re ready to hire a professional team for your podcast? Let’s do a free 20 minute discovery call to see if you’re a fit!
3 Value Bombs
1) You have to follow these 5 things — Be slow; ask, not tell; be short and sweet; wait to send links until they ask; and get personal. If you implement but miss any of those 5 things, you’re going to be flagged as spam immediately.
2) In hosting your own conferences, you can use a marketing strategy to reach out to people and connect with them. You’ll end up filling up rooms larger than a lot of people
3) Have a good conversation with the person who is doing things on your behalf about being friendly, being polite, and not overpromising.
Sponsor
HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Try This Marketing Strategy with Adam Adams
[1:18] – Adam shares something that he believes about becoming successful that most people disagree with.
- People are chasing shiny objects. They think that this is the next big thing. They will try it for a few months and before they strike gold, they pivot and try the next big thing, then blame it on the thing not being as effective as told.
- If you are persistent and determined, you will get success.
[2:44] – What is this marketing strategy that Adam is talking about and why is it so effective?
- Private messaging is going on in different social media platforms. The strategy is all around reaching out to people individually, but on a level that results in more connections.
[3:30] – Some examples Adam shares where the marketing strategy has been effective.
- In hosting your own conferences, you can use this marketing strategy to reach out to people and connect with them. You’ll end up filling up rooms larger than a lot of people
- Don’t tell. Make sure that every message has a question involved in it.
- Make sure the message is short.
- When people send links, they get turned off automatically. Never send a link without permission.
- You always want it to be personal. The copy/paste message doesn’t say anything personal.
[11:01] – Is this marketing strategy a lot of work, and will take up every minute of our lives?
- Hire a virtual assistant to help out. Create 6 different templates of the first outreach. It may only cost you $50-$60 a day. If your product, service, conference, or podcast is valuable enough, and you can find a way to monetize it, then it makes it very simple and hands off.
[13:54] – A timeout to thank our sponsor!
- HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!
[16:16] – Different types of applications this marketing strategy has worked for.
[24:26] – Best practices to have our virtual assistant help us execute the strategies.
- Make sure they have a template. That’s the slightly hard part. Doing the hard work up front pays off. Create about 6 first messages, have brackets with instructions (like insert personal message here), or (insert city here).
- Think about what kinds of discounts you’ll make available.
- Have a good conversation with the person who is doing things on your behalf about being friendly, being polite, and not overpromising. Have conversations about the thought process so they will be empowered and ready to go.
[27:18] – Adam’s key takeaway and call to action for Fire Nation!
- You have to follow these 5 things — Be slow; ask, not tell; be short and sweet; wait to send links until they ask; and get personal. If you implement but miss any of those 5 things, you’re going to be flagged as spam immediately.
- GrowYourShow.com – Think you’re ready to hire a professional team for your podcast? Let’s do a free 20 minute discovery call to see if you’re a fit!
[29:38] – Thank you to our sponsor!
- HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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