Joe Pulizzi is founder of multiple startups, including content creator education site, The Tilt ($TILT coin on Rally.io) and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
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Guest Resources
The Tilt Website – Turning Content Creators into Content Entrepreneurs.
CEX Events Website – Get the Edge You Need to Succeed in the Creator Economy. Join 500+ fellow content creators to explore the latest strategies, tactics, and tools — plus make valuable connections — for achieving big success as a new breed of content entrepreneur. Happening in Arizona May 2 – 4, 2002!
Joe’s Instagram – Follow and connect with Joe on Instagram!
3 Value Bombs
1) You need to teach yourself how to be successful.
2) As a content creator, when you just focus on the platforms you give away all your control, and you are not learning how to build the business as a real entrepreneur.
3) You have to figure out your content tilt, pick a platform, be patient, and move forward.
Sponsors
Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually – all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!
HubSpot: A CRM Platform that gives you exactly what you need to help your teams thrive. Learn more at HubSpot.com!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Why the Creator Economy Needs a Creator-Focused Event with Joe Pulizzi
[1:32] – Joe shares something he believes about becoming successful that most people disagree with.
- He believes that you need to teach yourself how to be successful.
[3:25] – Most content creators are frustrated these days, and the reality is they are just doing it wrong.
- As a content creator, when you just focus on the platforms you give away all your control, and you are not learning how to build the business as a real entrepreneur.
- You have to understand and realize the time and consistency it takes to be a successful content entrepreneur.
- Joe’s mission is to educate and help content creators become content entrepreneurs.
[5:53] – What is Web 1, 2, and 3, and do entrepreneurs need to pay attention?
- Web 1 started during the late ’90s; it is about the democratization of content. Media companies control the sources of content.
- Web 2 is about the centralization of the content. Few businesses owned content creation.
- Web 3 is a move towards the de-centralization of content creations. Content creators can now build their own business models through an open blockchain.
- Entrepreneurs need to pay attention and become aware that they are a community, and you can see and make things change more now than ever before.
[10:10] – JLD talks about how you can control your content creation
- Podcasters’ Paradise Coin – Law of Supply and Demand.
- Kevin Rose launched a limited number of Proof Collective NFT Membership cards.
[13:59] – A timeout to thank our sponsors, Clay Clark and HubSpot!
[17:01] – Should content creators build their own mini-economies? If yes, how?
- Yes, if you want to be a content entrepreneur.
- You can start by building an audience and community, pick your platform, and decide on your business model.
- Have a strategy to move forward.
[20:58] – The pandemic left a gaping hole in both creator education and networking. Do we need a physical event?
- The pandemic will probably stay for a long time, but we learn and interact best through human interactions.
- Physical events bind the community together.
- If you are a creator, consider focusing on building your own business. The best way to do that is to have in-person instruction from the experts.
[24:06] – Joe’s parting of guidance.
- You have to figure out your content tilt, pick a platform, be patient, and move forward.
- The Tilt Website – Turning Content Creators into Content Entrepreneurs.
- CEX Events Website – Get the Edge You Need to Succeed in the Creator Economy. Join 500+ fellow content creators to explore the latest strategies, tactics, and tools — plus make valuable connections — for achieving big success as a new breed of content entrepreneur. Happening in Arizona May 2 – 4, 2002!
- Joe’s Instagram – Follow and connect with Joe on Instagram!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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