0 (2s):
Lights that spark Fire Nation JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like my first million today, we'll be focusing on growth, hacking success to drop these value bombs. I brought Mario Nawfal into EOFire studios, Mario bootstrapped his first business to eight figures in less than two months, then built multiple businesses to the millions and crypto taking companies public and growth hacking. He recently stepped up as the CEO of NFT Tech, which is expected to go public under ticker, NFT. And today foundation, we chatting about what is growth hacking the power of growth hacking and what is the power of timing really mean?

0 (49s):
Because timing is so important and the BS. Yes, that's right. The BS of entrepreneurship and so much more. When we get back from thinking our sponsors, if you're feeling like you wear many hats in your business, then you're not alone. Great news is just works. It makes it easier for you to start, run and grow your business. By relieving you of some of the administrative work. You don't love. Find out how just works can help your business by going to just works.com. That's just works.com for more info. Mario, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with

1 (1m 24s):
Or subtle, subtle it's up. Something that most people disagree with them. Probably the most, most of the listeners being successful is extremely, extremely, extremely difficult. Many of you might really disagree with what I just said, but it took me a long time to realize this and to start appreciating the success that I have almost went bankrupt. Not appreciating it. When you close your eyes and start just doing the math, there's Google, how many millionaires and stuff there is in the world. And there's 7 billion people being successful is not easy. It's a puzzle. There's a lot of pieces. You have to time it, right when you do get it right. Cherish it, appreciate it.

1 (2m 4s):
Don't lose it.

0 (2m 5s):
I love that message. And I will say that you really do walk the walk, Mario. I mean Fire Nation, if you consume any of Mario's content, you know, whether it be on any of the platforms that he uses, you're always seeing him living in it. I mean, he is working. He is walking around pacing through his house. Like just talking about it. You can just tell Mario from, you know, the few times that we've interacted one-on-one and then of course, the times that I've seen what you're doing in your business, and I'm on, you know, a couple signal and WhatsApp groups with you, and then also just watching your content that you produce. I mean, you eat, live and breathe exactly what it is that you're focused on. And Fire Nation like to be really, truly successful.

0 (2m 46s):
Like that's what it takes. And when you get there, you have to cherish it just like Mario said, I meet it's the journey you have to enjoy. And then the success you have to cherish because sometimes it can be fleeting, but guess what? You have the tools to say, now I know what I need to do next time to get there again. And as I mentioned during this production, we'll be talking today about growth hacking, which I think is something Mario has done fantastically. Well, we're gonna talk about timing. We're gonna talk about entrepreneurship and so much more, but let's just start with growth hacking. Now in your definition, Mario, break it down for Fire Nation. What is growth hacking?

1 (3m 23s):
So I made all my money in econ and then I got into crypto in 2017, launched a consulting firm. That's doing really well partner at a law firm and I do a lot of investments. So that's a brief, brief overview. Now, 20 17, 1 of my business partners, his name is Kyla stylists. He starts telling me about growth hiking, cause he was applying it to my personal brand and entered my businesses and the things that he did my attention that same year during COVID, I was in Turkey when COVID hit and the lockdown started. So I rented a big Villa and 50th on the beach in Turkey, 12 bedrooms. And I started hiring all the best growth hackers around the world from, from Bob to qto, to Cohen, Christiana's all these names, people growth hackers would know.

1 (4m 8s):
And I brought them all under one roof, all of them. And we just started building the things they did have been insane. My businesses, one of them, the north equities up to eight figures in that capital is doing high seven figures. You've got, we are growth hackers as a business is doing really well. Now what is growth hacking? I'm hyping it up like crazy. Everyone talks about Facebook marketing Geraldine. Everyone talks about Google marketing. Everyone talks about influencer marketing, affiliate marketing, but no one talks about growth hacking and that's essentially gaming algorithms. That's it. We've talked about clubhouse earlier. I'll give you examples. That's the best way to think about it. Give your business. And non-business examples.

1 (4m 48s):
We've talked about clubhouse earlier. Now everyone knows in commerce, you have to get people or moderators that have a lot of followers to come up as a moderator to invite them up because they have a lot of followers. It will ping their followers. Now, technically that's a growth hack, a very simple growth hack, but it is a growth hack, but growth hackers would take it a step further. It's like, okay, when does it ping their followers? If we take them up. All right. So what happens if we thank them up, bring them back down and take them up again. It'll ping their followers again. Every time you bring them up, that was in the early days of clubhouse. So I'll do that. Every 15 minutes in my room never had a room less than 2000. Sometimes up to a thousand people, never below a thousand.

1 (5m 30s):
It was the biggest daily room on club house. Seven days a week. That's the growth hack. Another growth hack. You know, basic ones are sending thousands of messages on LinkedIn, Instagram, slack, Twitter, pretty much not little to no cost. Now that's not. Doesn't have to be spamming, but a very big difference here at the end of the day, if the product or the offering or the messaging or the targeting is bad, it's not going to work. So growth hacking essentially accelerates what it is that you're doing. That's working. If you have a good copy with a good message and a good value add at the end, a good product is selling. Then growth hacking would, would pour fuel on that fire. But if you've got message or all your copy is crap or, or the product itself is not great, growth hacking won't help or just accelerate something that's not good.

1 (6m 16s):
And it won't be, you won't get the results you want. You want growth hacking. Isn't like, it's just, it's this gaming algorithm. You've seen me do it from big cloud to clubhouse to, to just basically online. If you go on Google right now, you're right. Best for charter dancer. I travel the world basket, but charter, I come up are number one or number two, depending where you are in the world and a whole bunch of other things. Top clubhouse, moderators, top Clare, bit cloud influences. So that's how growth hackers game algorithms. And it's been working really well. And you can do the same in real life. Not just business.

0 (6m 48s):
I want to ask you for a nation to think about some of the things that Mario just shared are you honing your skills in your focus. Are you getting better at what you're doing? Are you delivering the number one solution to a real specific problem slash pain point in this world? Because if you are then growth, acne is going to work because guess what? When you find ways to grow back and you find ways to arbitrage, then people love great products. They're going to use it. They're going to want it. They love great services are going to talk about it. They're become, they're going to become evangelists. And that way you can game algorithms that work for you. But if your product, if your service, if whatever's coming out of your mouth stinks, if it's just crap, then no matter what you do, it's going to be crap.

0 (7m 32s):
Crap is crap is crap. Like it's really that true. So I really want you to realize Fire Nation. It all starts with the quality that you're putting out, which is why, again, going back to the first thing that Mario and I were talking about is are you eating it? Are you living it? Are you breathing it? And it being your thing every single day, because that's what it takes to become great at something. So we talked a little bit about what the power of growth hacking is bliss, even dive deeper. Like when you do kind of figure out the potential and you get growth, hacking rights, what's the power.

1 (8m 3s):
Do you have a moat around your business? You have an advantage. Others don't have, let's go with IBC, which is a crypto consulting firm. So IBC is now behind the biggest cooktop project out there from bid cloud to other platforms, similar to big cloud, to all these little token offerings. Everyone talks about it's doing all the work behind the scenes because it's able to spread the news on Reddit to be in all these different groups. So that edge is what growth hacking gives us. But as you said, man, it's, the product is bad. At the end of the day, you're wasting your money. Again, the most important thing, if your product or service is bad, you're wasting your efforts.

1 (8m 43s):
The foundation of business hasn't changed, bring value to others, actual value to others and do it consistently. That's business growth hacking allows you to, again, pull on a fire and get that message across to more people.

0 (8m 58s):
Fire Nation. We're going to talk about timing. We're going to talk about entrepreneurship. Mario is going to keep dropping value bombs, just like he has been. When we get back from thanking our sponsors, there is a lot to be excited about right now. Fire Nation summer is here. Things are opening back up and there's never been a better time to start saving time so you can have more of it for life's little adventures. In one way, you can start saving time right now with stamps.com with stamps.com. You can skip trips to the post office and save on postage. Just like we've been doing for years. You can mail and ship any time anywhere right from your computer stamps.com also helps you save money with discount or raise of up to 40% off USBs and up to 66% off ups, making it a no brainer and with their switch and save feature, you can quickly compare carriers to find the best rates every time, stop, wasting time going to the post office and go to stamps.com.

0 (9m 52s):
Instead there's no risk. And with my promo code fire, you get a special offer that includes a four week trial plus free postage and a digital scale. All this with no long-term commitments or contracts, just go to stamps.com. Click on the microphone at the top of the homepage and type in fire that's stamps.com, promo code fire stamps.com never go to the post office again. If you're feeling like you wear many hats in your business, then you're not alone. Great news is just works. It makes it easier for you to start, run and grow your business. And I'm excited to share exactly how just works can help. Just works. Can relieve you of some of the administrative work.

0 (10m 33s):
You don't love, you know, things like running payroll, managing benefits and figuring out state by state rules and regulations think of just works like your ultimate HR platform for small and growing businesses with just works. You can take the guesswork out of employment and tax regulations and requirements, access national health insurance plan. So your employees can get coverage no matter where they live. Save hours on time tracking that syncs with payroll plus gain access to 24 7 expert support as well as certified HR consultants to get answers to your questions whenever you need them, manage your remote team and run your business with confidence, find out how just works can help your business by going to just works.com.

0 (11m 15s):
That's just works.com for more info tomorrow. We're back in. I want to hear your definition and your perception on the power of timing. And as usual, we love hearing specific examples on how the power of timing has worked for you. And maybe even as sometimes against you, there is nothing

1 (11m 35s):
I'm selling right now that has anything to do with timing. Let's see nothing. I'm genuinely just giving anyone listening right now. My probably biggest strategy in business, and it's not only mine go on Google right now, right? Bill dross, bill gross, G R O S Ted. He has an eight minute Ted speech. I've talked about it so many times. You know, I've talked about it yesterday three times in three different interviews, I've asked spread that video is probably responsible for half the million views. So this video and I'm not affiliated, many of you should know bill gross. The research is the main reason for a business's success.

1 (12m 16s):
And he started comparing all the main factors that you think about timing, a business plan funding, the team itself, the ID, all of them, the most important factor for businesses. Success was timing. When you compare YouTube to his business, he started YouTube before YouTube and his goal was to become YouTube, but he started it too early, where the internet was still very slow and it failed. YouTube started as a dating website, but then pivot to videos because that's what the clients wanted the customers wanted. And it is what it is today because the timing was right. So getting timing right is not a necessity.

1 (12m 59s):
Again. I said earlier, business is a puzzle. Just get as many pieces as you can. Timing's a big piece of that puzzle. And when you're building a puzzle, putting the right piece of the right time, just makes it a lot easier to build a puzzle. So you don't have a lot of scattered pieces everywhere. So timing is exactly that. Just timing the right piece at the right time. If you launch a restaurant right now, not a bad thing for launched it a year ago, probably not the best, but if you launch, we've talked about crypto crypto consulting firm, or, or if you're dev some crypto project, you're probably more likely to succeed. Statistically, mine, crypto is blowing up. It's really, really early. You know, we talked about Bitcoin earlier. JLD and you'll really earn it like extremely early in big club.

1 (13m 41s):
That's where you get the real returns, but going and building a brand from scratch on Instagram versus clubhouse. Instagram is not impossible. You can still succeed. It's just going to be more difficult. Clubhouse. You know, I blew up on clubhouse really quickly in a month. I had 60,000 followers and the biggest daily room, because the timing was right now, getting the timing alone is not enough. But again, it gives you an edge. That's what I said about growth hacking. That's what I say about timing. All these different things, give you a headstart, give you an edge and molt around, around your business. So you can beat your competitor. And the more of these pieces that you get, you know, getting timing, right? Using growth hacking, if you can.

1 (14m 21s):
And then of course getting a good idea, good team is important. The more things you add onto it, the more likely you are to succeed. Then it goes back to my first point, succeeding is difficult. I'm talking about financial success right now. Like getting a lot of money. It's not easy to very competitive world. It will become easier. The more things you get, right? Fire Nation

0 (14m 41s):
Timing is a piece of the puzzle. It's not the piece, but it is a piece. And so it is something you need to factor in here. And definitely go check out that video by bill gross has over 4.4 million views. It's six minutes and 41 seconds. So it's not going to take up a ton of your day and it could set you up for life. And that is so key. That first mover advantage of Mario was talking about, which is one reason why I personally got in so early with big cloud, because I saw, Hey, this is going to have some early ups and downs. It's going to shake some people out. There's going to be some crashes. There's going to be some spikes, but people that are in it now and stay with it and go long-term. I mean, there's so many advantages and you know, as long as you're not leveraging and going on margin or certain things for me, I look at, I look at certain things this way.

0 (15m 27s):
It's like, you can only go to zero when you invest in something. And I'm not saying anybody wants to go to zero, but you could only go to zero. So you put in like $10,000, that $10,000. Yes, it can go to zero, but it can go to a hundred thousand dollars or a million dollars. So the upside is potentially infinite. And the downside is just, again, if you're not using margin or leverage just, it's just back down to zero. So when you have that kind of core and explore mentality, where the explore portion of your investment portfolio, you're willing to say, you know what? I can lose all this money. I don't want to, but I can. The upside is unlimited now real quick, before we get onto the next topic, can you give maybe an example, personally, Mario, where you have time thing you time, let's just say one thing, right?

0 (16m 12s):
And then when you timed one thing wrong and again, not a deep dive in the, either one, but just a quick overview.

1 (16m 17s):
Most of my businesses were based on timing. My first, first company through them. And I've got to eight figures in two years, seven in one, and that was in Australia. I didn't know businessman. I dropped out of university. I was studying banking and finance. When I saw some kid making a lot of money, I dropped out of university and I didn't know how to create a website, none of that. But I started selling different products. And then I doubled down on what works. And then I ended up selling blenders and juicers in over 30 countries doing really well. But it started off selling the right product at the right time. Blenders and juicers were blowing up at the time, you know, getting into crypto in 2017. I didn't know anything about crypto, but it made a lot of money.

1 (16m 58s):
Why? Because timing was right among other things. But that was the main, the main reason, the main advantage I had starting out really early on Bitcoin, you said it's longterm. That's another example. No. What timing went against me. I've been so obsessed and timing everything in my life that I, I just avoid anything where I see the timing wrong. I analyze every, everything about anything. There's been businesses I launched where I didn't care about timing and you know, did it make it easier to succeed? So there's no major failures because of timing because I've always avoided a business where the timing didn't make sense.

0 (17m 38s):
Furnish. And I really hope you're understanding the power of timing as we're going through this. Where again, sometimes if you launch something this great and the timing is just off. Like you don't need to chalk that up as an L for you for life. That could again been a big w like it could have been for bill gross. Had he just launched the right time and the right scenario. So think about these different things. I mean, I completely know that time was a huge piece of my success in the entrepreneurs on fire. I launched back in 2012, the first and only daily podcast interviewing entrepreneurs. I got the first mover advantage. I had my barrier so high that it, my competition was so low, meaning nobody was willing or able to do a daily podcast at the rate that I was because there is no clear path to victory.

0 (18m 24s):
Like people didn't know that podcasts were going to blow up. And that just yesterday, Amazon bought a podcast for $60 million. That literally has only been out for a few months. And then before that Amazon bought another podcast for 40 million and Spotify by Joe Rogan for a hundred million and other, I mean, there's crazy things going on now that, to me, I'm kind of like, well, yeah, I, I knew that like, not rally, I didn't know what was going to happen with podcasting, but I thought it was a great platform and I moved on it. So be a first mover. And Mario, let's talk about the BS, just the bull crap. That's out there of entrepreneurship.

1 (19m 0s):
That drives me nuts. You know, both of us spent a fair bit of time on clubhouse, and then you go on all these different rooms and that's where it kind of triggered me. And you see the worst advice or the cheesiest advice given time and time again. And that's because as humans we're imperfect. So there's two, two reasons why many people give wrong advice, ego and lack of self-awareness ego. People think that because they have money, they need to have the answer to everything. And they started giving us is even if it's not accurate, they start giving advice. Even though it makes no sense to the person receiving the advice, but at least they saying something, at least they're giving advice.

1 (19m 44s):
And I've heard this time and time again, feel obliged to know the answer. I love not knowing the answer I love saying I have no clue. And then listening to someone else, talk, I adore doing that. It's my way to learn. So egos number one when this is another big. No, no, no. For anyone, for any one that claims to be a mentor and people listen to them, if they're not self-aware, you should definitely just think twice because they don't know what their weaknesses are. I know what my weaknesses are. I know what I don't know. And if you don't, if you don't know what you don't know, you're in a bad spot, on a personal level and especially in a bad spot to give advice.

1 (20m 25s):
So when in class people used to always ask me and I used to do my rooms. Who, who do we listen to? How do we find the right mentor? Look for someone that don't look, don't look at how much money they have in the bank. That could be billionaire, but if they're not self-aware or they got too big of an ego, the advice could be inaccurate. So who I listened to a personal level, anyone that is humble enough to admit when they don't know something and someone who knows what they don't know. So because of those two characteristics, there's a lot of fluff, a lot of false advice, and a lot of, a lot of advice that relates to the person giving it, but might not relate to someone else.

1 (21m 8s):
You have to also understand that a lot of people would think that because of certain things they're successful, they forget the, the power of luck. And there's a lot of books about this. They forget there's externalities that might've led to their success. They didn't know, or they might miss certain things that led them to being successful. So they assume they succeeded to one reason, they start giving this advice as, Hey, this is a reason to succeed, but it could be either misleading or it could be a small piece of a much bigger puzzle. So that's been a big feed for me. I've just not really fighting it, but it's just something I'm I'm talking a lot about is that is be careful who you listen to too many people getting false advice.

0 (21m 50s):
I love that. And you know, one thing that I really respect about Gary Vaynerchuk is he loves saying that, Hey, I'm only great in really knowledgeable about two or three things. Like, that's it. And I talk about those things over and over and over again. So yeah, I'm repeating myself all the time. Like I admit it, I'm repeating myself because these are the things that I know to be true and everything else is outside of my lane. I just say, I don't know. And that, by the way, is a very freeing notion Fire Nation. Like nobody's going to expect you or should expect you to know everything about everything, because, Hey, you don't want to be good at everything, but a master of none. Like you want to be a master at one amazing thing. And that Bruce Lee quotes, I don't fear the man who has 10,000 kicks.

0 (22m 33s):
I fear the man who's practiced one kick 10,000 times. And I don't know if you follow anything about Nevada, but he has a podcast Mario. And he puts out some great things on Twitter as well. He shares something that really, I think just takes this home, which is don't take for granted that rich people's advice is great because they might be handing you yesterdays winning lottery tickets, and guess how much yesterday's winning lottery tickets worth it's worth nothing because it was a winning lottery ticket yesterday or last year or five years ago or longer because that person may have made it with that one. Great lucky Austin decision like me 10 years ago. So you can't just take that advice for granted.

0 (23m 15s):
So Mario, you have a lot of stuff going on. I want to hand you the mic. Now, as we close down this interview to share with us what you're really excited about right now, what you have going on, how Fire Nation can get involved. And then we'll say goodbye.

1 (23m 27s):
You know, we have a website called we are growth hackers where it's an agency, often growth hacking services, but we can just Google it and learn about it. So that's something you could do right now, but I want to give something of more value to the audience. Something unrelated to really me business is based on two things. Mainly based on two, as part of conscientiousness. Number one is working hard. I'm not going to really talk much about this. I think you can guess why that's important, but before working hard, you have to calibrate your compass. Timing is one part of it showing the right thing at the right time, suspend effort, spend your time doing that.

1 (24m 6s):
Researching what it is that you want to do. Is it the right time looking at other opportunities? And then when you find the right thing, start testing it, testing it, testing, trying a lot of pebbles. When one pebble hits, then throw the damn Cannonball and start working hard consistently as Bruce Lee says. So if you do this, you've got a headstart. And then be careful who you listen to know. You mentioned Navarro. One of the most humble people you'd meet. And one of the most intelligent people that you'd meet, and one of the most self-aware people that you'd meet people like him, you should listen to otherwise just be very, very, very careful avoid all those YouTube and Instagram videos about a person claiming they did X, Y, and Z to achieve success.

1 (24m 51s):
Just ignore those. Be careful who you listen to. There's so much information out there. You have to protect what goes into that head of yours. So it doesn't fill up with crap. So that'd be my 2 cents, right? So one

0 (25m 1s):
More time as we close down here, where's the best way for Fire Nation to learn more about what you have going on, connect with you, learn more of your genius, Google,

1 (25m 10s):
My name and anyone listening Marie or Nawfal N A W F A L. And just ping me on any platform and happy to connect in this ad. You know, my groups, so smart and awful. That's the benefit

0 (25m 20s):
Fire Nation of having a unique name, Mario Nawfal that's N A W F A L just Google let's check out what he has going on. I've been conversing interacting with and following him for quite some time now, and you should too. So Fire Nation, you're the average of the five people you spend the most time with. And you've been hanging out with MN and JLD today. So keep up that heat. And as Mari would say, calibrate your consciousness and head over to eofire.com type Mario in the search bar. And the show notes page will pop up with everything that we talked about here today. And again, Google his name, Mario Nawfal, Mario. Thank you brother, for sharing your truth, knowledge value with Fire Nation today, for that we salute you and we'll catch you on the flip side.

0 (26m 9s):
Hey, Fire Nation today's value bomb content was brought to you by Mario and Fire Nation. If you've ever thought about creating a podcast of your own, the podcast journal is for you. It is a gorgeous, full leather journal that will guide you. Step-by-step in the creation and launch of your podcast and 50 days visit the podcastjournal.com and use promo code podcast, free $15 discounts. And thank you for listening to my podcast, and I will catch you there, or I'll catch you on the flip side. If you're feeling like you wear many hats in your business, then you're not alone. Great news is just works. It makes it easier for you to start, run and grow your business. By relieving you of some of the administrative work. You don't love. Find out how just works can help your business by going to just works.com.

0 (26m 52s):
That's just works.com for more info .