0 (2s):
Who’s ready to rock today, Fire Nation? JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like The Sales Evangelist. Today, we're pulling a classic episode from the archives and we'll be breaking down how band royalty is revolutionizing music. To drop these value bombs, I brought Noble Drakoln into EOFire Studios. Noble has been an avid music royalty investor for decades and started out as a features in commodities broker at the age of 19. And today Fire Nation, we're talking about the beautiful ways to collect revenue on NFTs, how NFTs are not a fad, how to Figure out what rights are being conveyed by these NFTs and so much more.

0 (44s):
And a big thank you for sponsoring today’s episode goes to Noble and ours sponsors

Marketing Made Simple hosted by Dr. JJ Peterson (49s):
Marketing Made Simple hosted by my friend Dr. JJ Peterson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals Marketing Made Simple brings you practical tips to make your marketing easy and more importantly make it work. A recent episode on whether vulnerability is a superpower in business is a must listen, listen to Marketing Made Simple wherever you get your podcasts.

FranBridge Consulting (1m 11s):
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com. Alright, Fire Nation here. We are ready to roll and as I mentioned in the introduction, we're gonna be talking all about how band Royalty is Revolutionizing music, and we have those two all stars that I mentioned on the mic, Joel Calm and Noble Drakoln and we're gonna be having some real fun today, having some real good conversations, all about this Revolutionizing of music. I've, I've got just two studs on the mic with me here, so make sure you're strapped in. This will be what I call a two listener, where you actually come back and listen to this episode twice 'cause there's gonna be a lot of new concepts, a lot of things you really have to take some time to kind of bend your mind around and then you're really gonna get it, it's gonna crack something open and you're gonna go all in with this new world that we now live in.

0 (2m 26s):
So let's just start off with my man, Noble. Why Noble? Why is it important that we find a way to change the current music industry?

1 (2m 37s):
Thanks Jon for having me on. Sure. I, appreciate it. You know, it's fun to, to always listen to you and, and now I get to be on the show. You know, the, the music industry started way back as we know it in the jukebox era. And jukeboxes were the primary way that people would listen to music and they would find the most latest, greatest hits. And so all the royalty facets of it were designed around that concept. And the reality is most of the jukebox at the time were controlled by the mafia and that was a way that they created revenue across town. So here we are, you know, it's 2021 and all the royalty laws actually derive from the jukebox era, even though we have streaming, nobody knew, you know, give a good example.

1 (3m 25s):
Pll did 43 million at one point, did 43 million since plus 43 million plays of his music on streaming. They sent him a check for I think a little less, a little over $2,000. You know, this, the era of how music was performed and how they came with these royalties didn't never envision streaming and the way it functioned today. So the royalty side is just really broken. You know, we, we have things like Shazam and Shazam will let you hear music immediately, but for some reason it still takes ASCAP and BMI and some of the other csac, other cut other, you know, aggregators months to give people their royalties.

1 (4m 6s):
So the industry is just, just not functioning at an efficient level based on today's technology.

0 (4m 10s):
I mean, let's just be honest, it's broken, it's a broken industry and we live in a world now where we don't need to fall in line with the gatekeepers. We don't need to fall in line with 2, 5, 10 people that make all the decisions for different things. We live in a world now that's, we can make our decisions, we can be the gatekeepers. I mean, look at what I'm doing right now. Fire Nation with Entrepreneurs on Fire over a hundred million listens of this podcast over the past 10 years and literally was me buying a microphone, hooking up to my computer and saying, I'm gonna interview some really awesome people and have to go through gatekeepers and I have to go on a radio show or, or, or try to like just go through that old school gatekeeper process.

0 (4m 54s):
This is a new world, which is why we're talking about how Noble specifically and band royalty is literally gonna be Revolutionizing music. And so I wanna kind of dive right into that Noble right now with, you know, all the different music NFTs that are coming out. And for people, again, I told you this might be a a two listener so you can really wrap your head around everything we're talking about. But I do have a resident expert on this topic who we'll be hearing from very soon. Of course, Joel Calm who I talked about in the introduction, and you heard from yesterday, of course on the episode, but with all the different music NFTs, which are Non fungible tokens coming out, I mean people are seeing the opportunity with NFTs in the music world.

0 (5m 38s):
What specifically did you do Noble to make band royalties special?

1 (5m 43s):
Let's not gloss over what the musicians are doing in the, in the Non fungible token space. You know, it's the idea of creating a collectible for your fan. And you know, you have Kings of Leon, they created their albums so their fans could actually own the album. You have people putting out special editions of their records, you have people going ahead and for their concerts. I think another guy put out an NFT where he sold out his concert for 1.5 million using NFTs. And the cool part about it is you're able to create something special. It's almost like fan memorabilia that they could not otherwise get because you know, we've been in a pan a pandemic, there's no concerts going on and in fact majority of musicians make something like seven 80% of their money touring going out on the road, being in front of people selling merchandise and the like.

1 (6m 34s):
So it's really an awesome movement that musicians are trying to follow suit with the visual artists that have found tremendous success in Non fundable tokens. You had Bele go to the Christie's auction. Yeah, sell $69 million the largest amount ever sold of a living artist. Insane on. And it was digital. There's no physical prints. So you know, the people look at Non collectible tokens and they look at the collector environment as a real clear way to kind of escape obscurity and to make themselves global immediately. But there's a problem with a lot of what's going on, I think on the music side. And the music side I think has a limiting factor because unless people like that specific genre, whether it's country or I don't know, rap or heavy metal, unless people like that specific genre, you're not gonna really pull people in to your ecosystem that aren't already committed to you and already believe in what you're doing.

1 (7m 36s):
And so when we created Band Realty, we really focused on being music agnostic, meaning that all music has value solely because every piece of music we hear generates royalties among multiple verticals. They generate mechanical royalties, they generate publishing royalties, they generate synchronization royalties, they generate performance royalties and then sometimes they'll generate producer and manager royalties. And so when we create a band royalty, the focus was on the business of music. So whether you like rap or you like country or you like classical, it doesn't really matter because when you tap into our ecosystem, you're getting a behind the scenes access to the royalties that those mu those music, those types of music and all those types of genres produce.

1 (8m 24s):
And so Band Realty for us is a celebration of both the diversity of music, the inclusion of music, and the ability to be a global brand day one. You know, we're talking to musicians in India who are super popular in Bollywood. Yeah. And at the same time we're talking to, you know, pop stars who we, nobody in the United States has ever heard of, but super popular in Mexico. So there's a lot of music around the globe and that's what makes Band Realty distinct. We're not a music NFT, we are a business of music NFT. And that's a key distinction.

0 (9m 0s):
So I love all this stuff and Fire Nation, I mean you just need to learn more about this industry and band royalty.com is just a wealth of resources. It kind of really helped me understand everything that Noble's doing and everything that Noble is now talking about here by just going to his websites, you know, looking at what he's created, looking at the roadmap that they have there and just really understanding that wow, you can literally now create a collectible. I mean, I love Kings of Leon. I used to listen to them all the time in my late twenties, early thirties. There's so many songs I can name with them. And to think about the opportunity of being able to own part of their album or actually, you know, own the album with my own individual NFT of that, like that just is something that is a way for fans to give back, to feel more intimate with, you know, a listener and artist, a creator that they really resonate with.

0 (9m 52s):
And that's actually where I wanna bring in our residents, NFT and just overall crypto expert who's of course the podcast host of Bad Crypto who we had on the show yesterday to talk in detail about all of this stuff. But Joel, what do you wanna add on this topic right here to really kind of add to what Noble's talking about for our listeners, Fire Nation to maybe grasp exactly what this opportunity is.

2 (10m 19s):
For those of you that might not have heard yesterday's show, make sure you go back and listen because a lot of the, the basics about crypto and NFTs and why they're so important, you know, we covered more in depth. This particular project is fascinating to me because Blockchain is so disruptive that it is truly changing dozens and dozens of verticals. And one of those areas that is prime for disruption is indeed the music industry. And what I love about this project, when I discovered what Noble and his partner Barnaby are doing, is that they're disrupting the music industry in a way that's very organic for them. Noble's background in music royalties goes back more than two decades and he understands this industry and how broken it is and it combines fixing that for the artists with the technology that we now have on Blockchain and in Non fungible tokens.

2 (11m 14s):
So that everybody is a winner in this, you know, the the the what we would call big music, right? The the big record labels that, that have won the most profits at the, the expense of the artists. They might not be quite as thrilled about it, but for everybody else, you know, from the musicians and the writers all the way down to the, those who enjoy the music, there's a great opportunity to collect beautiful NFTs. And I mean they are stunningly beautiful, but they're NFTs that have something behind them. They're not just pretty pictures. You actually, by owning these NFTs and staking them into the platform, that's where you earn a piece of the performance royalties from these songs.

2 (12m 3s):
And the, the song list, I mean the artists that are part of the band royalty music catalog includes Beyonce, Justin Timberlake, I mean we got, we got Rihanna in here, there's big names and 50% of the royalties that are earned from the different tracks that are in the catalog are gonna be paid to those who own and stake their NFTs. So it's, it's really exciting.

0 (12m 28s):
Fire Nation, I hope you're starting to kind of grasp again. It took me a while as well. And of course having Jolo my neighbor has been a huge help. And the interview that we did yesterday on Entrepreneurs, on Fire A must listen if you're kind of scratching your head. 'cause we get really down to the basics here, but not just even owning the NFT itself, which is a pretty special opportunity. But again, being able to partake in, you know, some of the recurring revenue that's going forward, some of the recurring royalties going forward and you know, just the overall opportunity for it to maybe just increase in value as an NFT, as a standalone, but also as you hold it and you're staking it and it's actually yielding things like yielding revenue for you potentially. I mean this is where things really get exciting.

0 (13m 10s):
Things really get interesting. Frankly, we're just in a new world and believe me it is worth your time to invest in yourself to learn more about this world. So Noble, let's be honest, I mean it's not all rainbows and sunshine when it comes to these things. I mean there are things that we really need to talk about when it comes to things like regulatory hurdles that can happen when it comes to new opportunities like this. So with your background in investing, what do you foresee as some of these hurdles for your specific NFT?

1 (13m 45s):
For 28 years I've been in the investment industry. I've written seven books on Trading and I've run my own brokerage firm and hedge fund and compliance. And one of the issues when we created this was we wanted to make sure that the NFT had a standalone sale. That there was no direct rights given to the music. Just because you have the NFT, it doesn't give you ownership of the music and it doesn't give you rights to any of the music. It's you're buying an NFT. And so that's why I went in Thank you Joel, I really appreciate it. We really want to make the the NFTs be art And A collectible in and of itself to have value. And we also limited the number of NFTs, you know, in this issuance there's only gonna be 3000 NFTs.

1 (14m 28s):
And then once they're gone, they're gone for this series one. That's it. But we also wanted to really create a mechanism that allowed people to stake and participate in different royalty streams. Again, you don't get any ownership when you stake, it's just part of the revenue. But we just wanted to give people an opportunity that their NFT has an intrinsic value or an opportunity or de what they call decentralized finance that will organically grow from us. Kind of connecting the NFT and you picking the pools of royalties that you want. So we set up initially three different pools of royalties.

1 (15m 10s):
There's gonna be a mechanical rights Royalty pool, there's gonna be a performance royalty pool, there's a synchronization pool, plus there's a publishing pool and people get a chance to decide, but at the end of the day, it's just them sharing in the revenue. Now of course we, you know, we're talking to attorneys and we're making sure that it's laid out properly so that it doesn't turn into a securitized instrument. But if we have to, you know, file whatever we need to file, we will. So the staking has really been set off for at least the next two to three months. So the staking will start in July and that'll be after the actual band token does an IEO. And, but we we're excited and we, we believe that whatever the regulatory or potential regulatory hurdles there may be, we're gonna be able to overcome them because we've designed an ecosystem that we believe is disruptive but also is just smart for the times.

2 (16m 3s):
Let me jump in for a second here and say, you know, some of the terms that Noble's using might be unfamiliar to many people who are just learning about NFTs for the first time. You know, words like IEO and tokens and and staking. You know, it might be useful to explain a little bit about what it means to stake in NFT.

1 (16m 23s):
Thanks Joel, I appreciate that. You know, you, what happens is you get into an industry and you get inundated by new language, right? When you stake or when you take your NFT, it's almost like doing a CD or deposit. So you take it off the board. So if you go to your local bank and you want to get a cd, they'll tell you you can, you know, put park your money with us for six months a year and different timeframes create in different interest levels. Well that's what happened in the NFT world and in the online token world, that you can actually take these Non fundable tokens, these NFTs, these collectibles. And if you don't decide to sell them or trade them away or whatever the case may be, you can come back to our company Ban Royalty and like a cd, put them on loan to us for a certain period of time.

1 (17m 14s):
It could be 90 days, it could be six months. We have it up to five years and you'll get a chance to participate in the royalty pool that comes in 'cause we're allocating 50% of the income from all the royalties to all the staking pools. So you get a chance to just park your, your NFT with us and hold onto your collector's items and generate part of the royalties as time goes on.

0 (17m 38s):
So again, Fire Nation, there is a lot here and that's why we're here and that's why obviously I had Joel join us because Joel is the resident expert when it comes to these type of conversations. We're gonna keep bringing him in as we continue this conversation. But some things we're gonna be talking about coming up is where Noble sees NFTs in two to five years. And of course I want Joel to chime in on that. And then you know, really why Noble chose music and why now. I mean there's some obvious reasons but then there's some not so obvious ones we're gonna talk about then of course how you can learn more about the project and potentially even get involved when we get back from thanking our sponsors.

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0 (21m 22s):
Noble Joel, we are back and we have some important things to talk about. First and foremost, let's start with you Noble. I mean, you are someone who did dive head first into this NFT craze. You obviously saw the potential because of your vast experience and history with music and with royalties. So where do you see NFTs in say like a two to five year timeframe? What's the future Nostradamus?

1 (21m 51s):
I really love the idea of Non fungible tokens and I love the idea of collectors and collecting. My biggest concern, and it has been from the beginning, is what happens when no one wants to collect and when people are kind of exhausted on NFTs or it's been inundated to the point of where there's so much junk out there. Let's be frank that the good stuff is hard for people to find and or buy because they can't liquidate the junk they bought. And so when we look two to five years out, there's gonna be a couple of real serious things that are gonna have to happen. Number one, the people who spent a lot on Non fundable tokens on these collectors items, there's gonna have to be a financial mechanism that is gonna allow them to unlock that store value.

1 (22m 41s):
And bit by bit people are creating it. And that's when I said the defi, the decentralized financing is really gonna become a significant portion of the NFT space. I also believe there's gonna be a lot of buyer's remorse. People bought things randomly because they saw the craze, but they didn't really look at what was the underlying value. So more projects that have real connections. You know, there was an NFT project recently where, and Joel could speak to us better than I, but they actually were able to sell NFT sneakers and then delivered sneakers to your home. There's NFT projects recently with one of the baseball teams in which you actually got the physical bat.

1 (23m 23s):
In addition to the NFT collectible, there's gonna have to be a real intersection between what people are getting digitally and then what they can basically hold on physically, whatever the format that looks like. And then I think there's gonna be a need to really Figure out what rights are being conveyed by these NFTs. So if I own an NFT, can I print a T-shirt of it or is it that I can only own the digital version and then I've gotta pay an additional royalty if I wanna make a T-shirt of it even though it's a one of one. So there's these other things that we're gonna start seeing over the next few years that are gonna start parsing out and dividing up the rights of these NFTs. And we, we really, when we, when we developed band, we tried to kind of be futuristic in our thinking.

1 (24m 7s):
We wanted to make sure the NFTs look great, but the only right they conferred was the ability to tap into the royalty pools. We wanted to make sure there was some backing for the NFTs. If in two years nobody's buying them and they're not going up in value, well you can at least come and stake them and know that you have access to the royalty pools. So, you know, with our limited prognostication, we were able to kind of build in some of the things I was already concerned about in day one with the anticipation that a lot of this stuff is coming down the pipeline,

0 (24m 36s):
Lots of stuff is coming down the pipeline. Fire Nation and Joel. This is where I'd love you to jump in here, maybe kind of round this out for a little bit broader than just the music space and talk about NFTs in general and just kind of where you see Fire Nation could, could help knowledge-wise.

2 (24m 54s):
You can call me Joel Radus. I a little bit of Joel a futurist as you know, I don't see necessarily see the future, but I do get there first. And it's not because I'm so smart, it's because I like to play with all the toys and you know, when you're the the first kid to play with the toys, you discover some cool things and then you play with them some more. And invariably people come to you and say, how did you do that? And that's how all my books got written pretty much. And so with NFTs, first of all, they're not a fad as we addressed in yesterday's show. They are here to stay. And I promise you that because all you have to do is look at the collectible world, whether it's art or you know, whether it's specific IP brands, bands, you know, no matter what it is, baseball cards have been sold for over 70 years now.

2 (25m 45s):
And there's so many other collectibles that look at the success of Funko Pop, which by the way are gonna be launching NFTs here in the very near future. And you know, they don't take up space, they're just, they're in your digital wallet. They don't get damaged by water or by fire. They can't get lost unless you lose your wallet, which isn't a good idea unless you lose the keys to your wallet, which is an even worse idea. And you know, they're secure, transactions are instant. You don't have to worry about selling to somebody on eBay and am I gonna ship it? And maybe I'll get paid, maybe I won't. Is it gonna be what I said? You know what they said it was, it's always in the perfect mint condition and this is the new way of collecting, they're not going away.

2 (26m 27s):
I'll echo what Noble said, that the more of the projects that augment by backing them with something that may be physical or some other substance, I think is gonna be important. But there are so many niches out there. You know, think of all of the bands. Everybody's got a favorite musician, everybody's got a favorite film or TV show. Everybody's got their favorite brands. Even if the market seems inundated with NFTs from everywhere, when it's your favorite brand or band or actor that releases them, they're gonna have your attention. And you're not gonna care how much of a glut there might be in the rest of the marketplace.

2 (27m 9s):
And this is why they're here to stay

0 (27m 11s):
By our Nation. Again, we need to refer to yesterday's episode where we really go into depth about the why, the who, the where, and why this is the present and the future. And this is why I wanna get you on board. And I also love hearing from you as well. Fire Nation. I mean are these type of episodes, is this type of content something that's exciting you? 'cause it really is exciting me. So I'm thinking about bringing a lot more of this content to you going forward on a more regular basis. So please, if you are enjoying this stuff, reach out to me Jon at EOFire.com because I would love to hear that. And, and I will listen to you. And if you want this as more part of the regularly programed conversations, then we can make that happen.

0 (27m 55s):
So Noble, I wanna go back to you and before we end with a bang about more details about your specific project and how Fire Nation can get involved, you could have gone into a lot of different areas. Why music and why now,

1 (28m 10s):
You're absolutely right. I could have gone into a lot of different areas. It was an epiphany, I guess the best I could say. I have one of a close family friends, she's a well known TikTok musician, she's got TikTok Pop star effect, her name's I am Kai. And she shared with me her TikTok page and the TikTok page had over, you know, 2 million people following her. 65 million people viewed her tiktoks and yet she was having a hard time figuring a way to monetize her life. And, and it didn't make sense to me.

1 (28m 50s):
How is it there? You know, the a platinum record that's sold is only a million albums sold, right? So here she has 65 million people watching her videos and she's not reaping the rewards from it. All the major corporations are all the me mega, you know, Meg, you know, billion dollar Facebook and billion dollar TikTok. All of them are reaping the rewards from the content that's being provided. And she's trying to figure out exactly how she was gonna monetize that. Then you look at Pharrell and his situation, you know, one of the top songs, 43 million, you know, happy people, loved it, put hundreds of millions of plays, a few thousand bucks. And it was

2 (29m 29s):
An and that made him very unhappy.

1 (29m 31s):
It made him very unhappy. And, and I looked at the article, but then it dovetailed, right? So there was a follow up. Spotify was supposed to pay these guys more money, et cetera, and years later they still hadn't paid their musicians more money. And so, you know, the activist part of me, because I understood and I understand how royalties work, realize it's not just the performers who are hurt by that. The guys singing the song may not be the guy who wrote it. They're gonna be three to four writers behind the scenes who are also getting gypped. There could be a producer who actually produced the music, who's got producer royalties is also getting taken advantage of. And so something has to change in that system because music is beloved by everyone in the world.

1 (30m 12s):
No matter what genre you like, there is a business component to it and it's vastly misunderstood and is vastly ignored. And so when I looked at the industry, I said, you know what? There's probably an opportunity here to create a little bit of disruption to number one, teach fans how royalties work. Most fans don't know that the song Whitney Houston sang, I'll Always Love You produced millions and millions of dollars for Dolly Parton because Dolly Parton actually wrote that song. She really, she, she generated over $10 million off of that song. And in she, some people say she jokes about how that actually paid for Dollywood to be built. That's how that industry is.

1 (30m 52s):
That there's so many players who are generating royalties and income that some people just get lo lo left on on the side. And it's unfortunate, you know, these guys who are quote unquote hit makers making songs for famous people, Justin Timberlake or Tim McGraw or all these guys who are hit makers in Nashville, they're having to grind, write new songs because the royalties take forever to get to them. So for me, the activism part of me has always felt that if the fans knew a little bit better of how their musicians and their favorite musicians were being paid, they would take a little less starstruck part of it out of it and really understand that they can be instrumental in helping the business side of it and actually step away from, you know, you have the story, I dunno if you guys heard of it, but you know, TLC, they had multi-platinum records, you know, Grammy Awards after their first album came out and they were literally broke.

1 (31m 53s):
They had no money because the advances produced by their label ate up every single one of their royalty commissions that came back to them in addition to the, the, the label charging them for, you know, regular stuff and inflated prices. So here you have these Grammy Award-winning women who are loved and beloved around the world and they're broke. How does that work? You know, they're, they're smiling and having to be happy in front of the camera and they don't know where their next rent check is coming from. So these are the things that, you look at the music industry and you see how broken it is and someone has to start somewhere.

1 (32m 33s):
So we started, we bought our own royalty catalog and we just started and we're gonna buy more music and eventually we'll start working with musicians and we'll get Master rights. But the vision is to really create an ecosystem that puts fans in touch with their artists and the fans to really comprehend what the business side of this looks like

0 (32m 52s):
In Fire Nation. That's the word that we kind of keep coming back to, is broken. This is a broken system. And so, you know, at some point you just gotta ask yourself, do you want to be part of the solution or do you want to continue to be part of the problem? And I don't, I'm not saying anybody should feel guilty about listening to their favorite artists on Spotify, but just know that that artist man, I mean hundreds of millions of listens, a couple thousand bucks. I mean there's something broken there and this is what Noble and other people in the industry are looking to do. So Joel, I wanna pass it back over to you for some, some final thoughts and I want to end with Noble telling us a little bit more detail about the project, how Fire Nation can get involved if they wanna check out more and then we'll say goodbye. So Joel, what's up?

2 (33m 32s):
Well, I think it's important to note there, you know, it's a bit of a learning curve here. Blockchain could be intimidating to people. You know, one of the things we do on Bad Crypto podcasts is try to make these seemingly complex subjects easy to understand. And I know, you know, one of the reasons you're excited about Blockchain and crypto and projects like this are because you're an entrepreneur. You know, you're on Fuego, you're Jon Lee Dumas, and you have a knack after talking with so many people of seeing what's hot and what's not. And we know, we know that Blockchain is here to stay. We know that these different verticals are being disrupted as we speak. And there are people that are not paying attention.

2 (34m 12s):
I just spoke to somebody today, they're like, what is this Bitcoin thing? And I'm thinking, oh my gosh, you know, it's, it's been in the news for years, it's been around for 11. How do you not even know the basics? And there's no shame in that. There's a lot of people that just aren't paying attention. They don't understand how revolutionary Blockchain and crypto really are. They don't understand that NFTs are not just something that the media is hyping up. They are going to change the way that we do so many things. And as I referenced yesterday, NFTs are not just art and collectibles. Your home title will become an NFT, your automobile title, your insurance policy NFTs provide secure, provable, demonstrable ownership and are, you know, easy to transfer and transact with.

2 (35m 4s):
And so having the opportunity, you know, when I discovered this project, you know, full disclosure is that myself and Travis Wright, my co-host of Bad Crypto in the Nifty Show, we became advisors with Band Royalty. In fact, I told you about them because I think Jon, you're really gonna dig this. This is some cool groundbreaking stuff

0 (35m 26s):
Because I've seen what it means to take away those like handful of gatekeepers in the audio space, in the radio space, you know, in the media space that I've been in now for a decade. And being able to build Entrepreneurs on Fire, you know, into the literal media empire that it is now with again, a microphone, And A computer and the desire to interview cool people and the commitments to working hard and doing it consistently. And I've been publishing my monthly income reports for 91 months in a row. And there's a reason why I have an average of an 80% profit margin on every dollar that comes in the door for Entrepreneurs on Fire is because it comes into my door.

0 (36m 9s):
And do you, do you think I'd have even a fraction of that if I was, you know, some radio host for some big conglomerates, you know, somewhere in one of the big cities, you know, around the United States? Of course not. But you know, I'm able to be my own gatekeeper and as a result, loving to continue to do this type of content for you, Fire Nation for free. Like you are consuming this right now for free because it is worth it to me to continue to run my business because I am my own gatekeeper. So Noble, let's end Strong Brother. Tell us a little bit more about the specific project. 'cause there is actually some timeliness to this.

0 (36m 50s):
And then share how Fire Nation could get involved if they wanna learn more and potentially even get involved. And then we'll say goodbye.

Band Royalty (36m 57s):
The reality is, you know, a decade from now, people are gonna be using NFTs to live their life. That'll be their digital identity. And so we look at Band Royalty, you guys can go to band royalty.com, just band bandroyalty.com and you can check out the actual NFTI, the layout of what we're doing, how things are working. You can see the musicians that we have. You can scroll down the page. So if you go to band royalty.com, just go ahead and put your email address and we'll keep you abreast of what's happening. We are actually launching Band Royalty on May 5th Special day for someone else here. And we're gonna be in between there talking and introducing people to new music that we're acquiring music that's on the table that we're looking at. And it's a real simple idea. You buy one of these, you know, highly designed NFTs on May 5th, they then at some point will allow you to do what I said before, which is the staking like a cd and one of the pools, one of three, the three pools that we have. And you can scroll down the website and it lays, lays it all out. And there may be some questions, you may not understand everything. So we actually have a tele a telegram group called Band Royalty as well that you can find at the bottom of the website. And we've got people on standby to answer all your questions to give you an idea of what's happening and what the fun part is. You know, not all the royalties we acquire will actually have music attached. Sometimes it'll be sync royalties or sometimes it'll just be just be publishing rights. But the cool part is we put the performance royalties that we own on the website and we created a YouTube page with all of the musicians. And so you'll find Demi Lovato in there, you'll find Justin Timberlake as, as Joel mentioned earlier, you'll have Rihanna, you'll have Cher as in this particular catalog. We got Will, I am. And that's why I say we're completely agnostic to genre. We just collect the royalties that are available to us and we put it out there. So just have a good time, you know, just understand that there's a business side to music and you guys, for the first time everyday people are getting a glimpse into what that business side looks like and getting a chance to potentially profit from it has never been done before. And so we're really excited about this and you're gonna have some cool NFTs that are be collectibles as well. You know, one of 3000 is a small number of NFTs. I I think it also pays to note for those that don't understand the crypto world, that this is a purchase that will be done with Ethereum. And so in order to purchase these NFTs, you'll have to have Ethereum in your crypto wallet. Yeah. And we'll, and we'll guide you through all that stuff. I mean, like I say, if you join the Telegram group, we, we will guide you through all of it. We'll tell you how to, you know, where to set up your wallet. There's all these little nuances to it that, you know, you probably need another episode, Jon, on just how to set up an Ethereum wallet. But you know, we, our team on the Telegram group will help everybody. And that's what you want. Fire Nation. You want somebody who's willing to guide you, somebody who's willing to take the time to go listen, these are the steps you need to take because this is a crazy world. This is a new world, this is an exciting world. And believe me, you don't wanna be thinking five years from now, man, when I listened to that episode with Noble and Joel and I kind of, I kind of knew what they were talking about, but I was still kind of clueless. I didn't take the time to go to YouTube and to just search some of these things we're talking about and watching some videos and some tutorials. I didn't take the time to go to bandroyalty.com, scrolling down to the bottom and joining the signal group and, and and being able to learn from the people that Noble has on his team. They're gonna step by step take you through this process. So, you know, don't be that person five years now that has the regret that they didn't take the time to invest in themselves. Not just Moneywise. I'm talking about timewise bandwidth wise, intelligence wise, to educate yourself to learn these things. That is the future, whether you like it or not. Fire Nation is, this is the future. And again, if you're listening to this episode, you're part of Fire Nation, you are excited about the future and you want to be on the cutting edge, this is the cutting edge stuff. So join us, be a part of this. You're gonna hear a lot more coming out from me about this topic because Joel and I have some pretty interesting things cooked up in other areas as well. So it's gonna be a lot of fun. But your call to action here is band Royalty dot com. Go learn more. Join that signal group, educate yourself. There's a lot of free content out there. You can educate yourself. Joel's bad crypto podcast is a great place to start 'cause you know that you're the average of the five people that you spend the most time with. You've been hanging out with nd JC and JLD today. So keep up that Heat Fire Nation. And I just wanna say Noble Joel, thank you for sharing your truth, your knowledge, your Value Bombs with Fire Nation today. For that we salute you and we'll catch you on the flip side.

The Freedom Journal (42m 4s):
Fire Nation. Today's value bomb content was brought to you by Noble and Fire Nation. Successful entrepreneurs accomplish big goals, huge goals. That's why I created The Freedom Journal to guide you in accomplishing your number one goal in a hundred days. And we're talking step by step. So visit thefreedomjournal.com, use promo code PODCAST for a $15 discount. And thank you for listening to my podcast. And I will catch you there, or I'll catch you on the flip

0 (42m 29s):
side.

Marketing Made Simple (42m 31s):
Marketing Made Simple hosted by my friend Dr. JJ Peterson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals Marketing Made Simple brings you practical tips to make your marketing easy and more importantly make it work. A recent episode on whether vulnerability is a superpower and business is a must. Listen, listen to Marketing Made Simple wherever you get your podcasts.

FranBridge Consulting (42m 53s):
Many EOFire listeners have launched non-food franchises and FranBridge Consulting has guided them. FranBridge's founder and frequent EOFire guests, Jon Austinson has done more placements than any other in the country and his service is free. Sign up for a consultation with Jon or get a free copy of his book, Non-Food Franchising at FranBridgeConsulting.com.