From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Pedro Adao is a 5-time ClickFunnels 2 comma club award winner, Founder of the 100X Academy, and Creator of The Crush It With Challenges Program. Pedro is best known for helping entrepreneurs launch, grow, and scale their business with the power of free and paid challenges. He has impacted tens of thousands of entrepreneurs by delivering his expertise in over 98 countries.
Subscribe
Resources
The 5-Day Movement Maker Challenge – Never miss this challenge with Pedro Adao and special guest.
ClickFunnels – Quickly Create Beautiful Sales Funnels That Convert Your Visitors Into Leads And Then Customers.
The Common Path to Uncommon Success– Pre-order now and get the amazing pre-order bonuses while they last!
3 Value Bombs
1) To be successful today, you must create micro niches.
2) Identify you customers, you need to shift your focus to your target market.
3) Become a movement maker and crush it with challenges.
Sponsors
HubSpot: Meet HubSpot’s new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free!
Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Crush It With Challenges with Pedro Adao.
[01:27] – Pedro shares something he believes about becoming successful that most people disagree with.
- Pedro believes that to be successful today, you must create micro niches.
[03:25] – Pedro’s break down his backstory.
- Pedro went to college, he worked in corporate for 7-8 years, he had real estate side hustle and made more money on his part time hustles.
- After having his wife’s blessing he created his online business, everything he touched turned in gold.
- He met some wrong people, took some bad advice and lost millions.
- He wrote a book, Time to Breathe, he began to invite people on Facebook using ClickFunnels.
- He launched 100x.
- His challenge frameworks helped thousands of entrepreneurs.
[10:30] – Join The 5-Day Movement Maker Challenge – On March 22, 2021 never miss this challenge with Pedro Adao and special guest.
[12:00] – What is a challenge?
- It is a live, interactive learning experience that happens over a number days where you are promising to deliver a primary outcome.
- All you need to run Pedro’s challenge is a smart phone and a Facebook account.
[11:44] – A timeout to thank our sponsors!
- HubSpot: Meet HubSpot’s new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free!
- Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
[14:34] – Real people examples.
- A student that has a Amazon business and was struggling with his marketing, Pedro asked him who is his favorite customers.
- Pedro advised to identify his customers, need to shift his focus to his target market.
- He created a challenge to his target market. Now that student already ran 3 challenges and created 7 figures income with them.
[21:13] – 3 Step Proven Path to Success.
- You must carve a micro niche. Always have a micro niche.
- You must learn the power of movement based messaging.
- You must crush your message with challenges.
[27:04] – Join The 5-Day Movement Maker Challenge – On March 22, 2021 never miss this challenge with Pedro Adao and special guest.
[28:18] – One final thing that will make The 5-Day Movement Maker Challenge irresistable.
- Pedro will help you overcome insecurity, uncertainty, and impostor syndrome.
- He believes that most entrepreneurs are struggling because they are trying to win the battle with other people’s weapon.
- You can win when you can actually go all in on you.
[35:27] – Thank you to our Sponsors!
- HubSpot: Meet HubSpot’s new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free!
- Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
Transcript
0 (2s):
Like that spark, Fire Nation. JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like The Hustle Daily. Today we're pulling a classic episode, From the archives, and we'll be breaking down how to crush it with challenges. To drop these value bombs, I brought Pedro Adao into EOFire Studios. Pedro is a 5-time ClickFunnels 2 comma club award winner, Founder of the 100X Academy, and Creator of The Crush It With Challenges Program. And he's best known for helping entrepreneurs launch, grow, and scale their business with the power of free and paid challenges. Fire Nation, we will be talking about challenges. To be successful, you must create micro niches, identify your customers, shift your focus, and find your target market and Become a movement maker and crush it with challenges and so much more.
0 (51s):
Fire, Nation,
The Gold Digger Podcast (51s):
And a big thank you for sponsoring today’s episode goes to Pedro and ours sponsors The Goal Digger podcast hosted by my good friend, Jenna Kutcher is brought to you by the Hubspot Podcast Network, the audio destination for business professionals. The Gold Digger podcast helps you discover your dream career with productivity tips, social strategies, business acts, inspirational stories, and so much more. A must listen episode is one of Jenna's recent on everything you need to know about affiliate marketing. Listen to Gold Digger, wherever you get your podcasts
Thought-Leader (1m 22s):
ever thought of giving a TEDx talk, it's one of the most powerful ways to share your message with the world. In four time TEDx, speaker Taylor Conroy from Thought-Leader can help you get there. Visit Thought-Leader.com/fire to join Taylor's free training where he teaches you how to land a TEDx Talk and spread your message to millions
0 (1m 43s):
Pedro say What's up to Fire Nation. And also tell me something that you believe about becoming successful that most people disagree with.
1 (1m 57s):
Okay, what's up Fire Nation. This is honor to be here again for I think my second time number two. And I thought you were gonna ask me about the movie thing last time where I, where I dropped my favorite movie was Borat.
0 (2m 12s):
Yeah, I had to change, I had to change it up by the way.
1 (2m 14s):
I think a lot of people didn't see that one coming, you know? But the thing that I believe adamantly strongly fervently that you must do to be successful, that I would say I get pushed back on quite a bit, or at least I'm not sure my contemporaries agree at the same level that I'm convicted on this topic. I believe To be successful today. You must create and carve micro niches. It's no longer okay just to have a niche. You must have a micro niche and I'm happy to go deeper on that if you want.
0 (2m 55s):
Yes, I mean, Pedro, I've been saying for a decade now that the riches are in the niches. And that was true for a decade, but it's no longer true. What is true now is the riches are in the micro niches and Fire Nation, you should love hearing that because it gets more and more simple to just say, there's one thing I'm gonna become the best solution to. Just one thing I'm gonna become known for. And people will be the path to the doorstep of the number one solution to their real problems. Fire Nation. And they will ignore and I mean ignore the second best solution all the way through to infinity. So Pedro, we did hear your backstory last time on Entrepreneurs On Fire, but it's been a year.
0 (3m 37s):
So give it back to us because I think all the new listeners of Entrepreneurs on Fire and the ones that maybe have gotten a little hazy on your history, your backstory, they need to be reminded because it's so much fire, it's so much excitement, it's so much truth. Break it down for us.
1 (3m 54s):
I went to college, I got a four year degree from uc, Davis Economics, you know, got went into, got a job corporate America, seven, eight years, climbed the corporate ladder fast, got rid ridiculously bored, and then launched out as a start a side hustle. Real estate. I was an appraiser, then I became a real estate broker, then I became a lender. Now I'm doing some side hustle real estate. I'm now making more money part-time than full-time. I walk off my full-time job after having my wife's blessing, after having one years of my expenses in the bank after it's now costing me money to keep my full-time job.
1 (4m 37s):
Reluctantly I walked away from it, but happily never looked back, started crushing it in business as my real estate business grew, became a financial planner. Then I began flipping houses. It was just like, man, Pedro was like the Midas touch everything. He, everything he touched, turned on gold. I was having this crazy success. And then I got a little bit carried away. I met some wrong people, took some bad advice. And the millions I had made, I lost all of my own millions and 3 million of my friend millions in just a horrible real estate investment. And for the first time in my life, in my mid thirties with a stay at home mom and three kids to take care of, I found myself completely broken, busted, depressed, massive failure, blame, shame people that were my friends, were now my enemies.
1 (5m 38s):
I was being falsely accused of stuff I didn't do. And it was the worst. It, it was short of, short of, not short of like, short of like having a destructive physical ailment, like short of having some, you know, terminal illness. I, I, it was the worst I can imagine life being. I was depressed for three years. I, I, I spent the better part of a year praying to God to not let me wake up so my wife could collect on the life insurance money and get out of this mess. And, and then man, then I had, just to face a lot of reality as to what happened, how did I end up in that place.
1 (6m 23s):
You talk about personal growth, I went on a, a very spiritual, a deep spiritual personal growth journey. Looking, looking into some, asked myself some hard questions and got back into the financial industry, began to have success again. Took that business online for in 2016. I broke the mold. All of my peers were sending out mailers, inviting seniors to free steak dinners and free chicken dinners. And I was doing that too and having some success. And I'm like, this is dumb. Like why am I sending mail? Like we have the internet. Like these people are on Facebook, right? Like, so I wrote a book, I wrote a book called Retired and Free.
1 (7m 7s):
And I began inviting people on Facebook and using ClickFunnels to come to come to a meet the Author retirement education event. So I taught myself ads and funnels. I grew, I doubled the revenue of my financial planning business, brick and mortar service business from 600,000 a year to almost 1.2 million over like in one year. Doubled it by making that shift. And then I went on to launch an accidental business called 100 X in May of 2018, doing a free masterclass, AKA challenge with no plans of launching a business.
1 (7m 49s):
I just trained my guts out. I found a micro niche of people that I was a part of that I, that I cared for, I wanted to serve. And I just taught them, I taught them through the pains and lessons and failures of, of, of my entrepreneurial journey. I taught them online marketing, they demanded me to make them an offer. They begged me to sell them something. They said, please don't leave us. You are our mentor now you're our coach. Please keep this group going. So we launched a 12 month mentoring program called 100 Acceleration. We launched that three, almost three years ago. And I, I'm like, well if I got this business, I might as well keep growing it.
1 (8m 31s):
So I just ran challenges every single month, sometimes twice a month. John and I ran so many freaking challenges to build my Hunter X business. I became the number one expert at challenges. And then about a year ago this time, people like EB and Pagan, Jeff Walker, Roland Frazier, even you John, we we, we connected. And so many of my friends and industry colleagues were saying, Pedro, you've gotta launch a program with your challenge framework. So a year ago, literally almost a year ago to this, this time now I, you know, burst on the scene, air quotes, I became a air quote overnight success a year ago when I went from an industry outsider, totally unknown.
1 (9m 16s):
No one knew who I was 'cause I was building a wildly successful business in a micro niche. 100 X is catered caters exclusively to like very passionate, you know, faith-based entrepreneurs. And so no, even though I was killing it in that micro niche, nobody really knew me in the industry. So a year ago I had this coming out party, I get discovered and since then challenges are taking over the internet. I've gotten to work with Dean Azizi, Damon, John, Chris Voss, I mean pretty much every industry leading marketer entrepreneur is running my challenge model.
1 (9m 59s):
And I've also more proudly have helped thousands of early stage entrepreneurs finally have success with our challenge framework. We've scaled to eight figures over 10 million, well over 10 million a year in revenue. In just my second year online. I've now crushed highly profitably 47 challenges in a row. And the thing I'm most proud of is John Lee Dumas considers me a friend. And there you go. Wow.
0 (10m 31s):
I mean I will take that as the highest of High Compliments my friend and Fire Nation, there's so much that I love about this story. One of the things I love most about it is the recency of it. I mean so many people are like, yeah, but I mean Jeff Walker, he is been doing it since like 98 and you know, Frank Kern's been doing it since 92. I mean like how can we even compete with these people who have been in the game for so, so long? And like I totally get that, which is why I love bringing Pedro into the game. He's like, yo, in 2018, like I just did something and it just worked. And it was in a micro niche. I had no illusions of grandeur, I had no like conception. This was gonna turn into anything. But I just listened to my audience. I provided massive value and I just continued to follow the value.
0 (11m 14s):
How can I continue to solve my audience's problems? And that's why Fire Nation right now, it's available to you to do something so similar in your world. And by the way, what better way to get fired up and to get excited about what your movement is in this world, about how you can become a movement maker or something that you're passionate about than to do a challenge on your passion, on your topic, on your expertise, on your skillset, on the value that you can bring to the world. Which is why I'm so excited to bring Pedro one for this episode to talk about this. And you know, for you foundation to have the opportunity by the way, on March 22nd, 2021 to start the Movement Maker Challenge for free.
0 (11m 58s):
So just like I said in the intro, EOFire.com/challenges, go there, learn more, sign up, join myself, join Pedro, all the other amazing people that he mentioned are gonna be a great part of it. I'm doing an incredible interview series during it with Billie Jean, with Hal Al Rod, with other amazing entrepreneurs that we have lined up EOFire.com/challenges. But Pedro, before we get too far ahead of ourselves, there might be some people listening right now that are saying, what the heck is a challenge?
1 (12m 29s):
A challenge just to put it as simply and plainly as possible. Let's peel back all the marketing, let's peel back the technology. Let me just give you the essence of what a challenge is. It's a live, interactive learning experience that happens over a number of days. You can pick the days, it can be a five day, seven days where you are promising to deliver one primary outcome. And this all takes place in the context of a private Facebook group.
1 (13m 9s):
That's it. And, A, And, A, and and, and as pure as I can make it JLD, that's really what a challenge is, which means all that you need to actually run a Pedro version, crush it with challenge. Challenge, right? Is a smartphone, And, A Facebook account because you can create a Facebook group for free and literally that's all you need to go live every single day, deliver content, deliver valuable action oriented information. And what makes the challenge unique. They're not just consuming content passively, they're giving you permission to coach them and lead them.
1 (13m 50s):
They're expecting you to give them assignments and do work, which means they're actually gonna be applying something every single day. The challenge framework is built on momentum. It's built on them getting what I call micro wins. Small daily steps, which put them into a positive momentum of progress that they're gonna wanna stay in. And so in a nutshell, JLD, as crisp as I can put it, that's what a challenge is. And I could talk about why they're so effective later, but that's really all a challenge is at it at its core. Yeah,
0 (14m 26s):
We can talk about why they're so effective. For sure. And I also kinda wanna be weaving in like real specific examples, like different examples too, like not from like the Dean Grassi and the Russell Brunsons of the world. Like let's talk about some real people that have done real challenges. 'cause I know challenges can work in any niche. They can literally work from anywhere and they can literally work any time. So start to break this down for us. 'cause I want Fire Nation who, you know, these people that are listening to be able to say, I can identify with that challenge or that person or that opportunity. And that's gonna really start to paint this great picture. So give us some of that.
1 (15m 2s):
Yeah, so for example, I had had a student, he was in one of my, one of my masterminds training program. He was struggling, him and his wife had a course for Amazon. It's basically like Amazon, I think FBA, right? Had a basically private label create products in China and then sell 'em on Amazon and make like, you know, passive income. So he was marketing it as passive income and da da da. And he did one, he did a couple webinars, he made like 60 grand. And now is it stuck, like could not get anyone to buy this thing literally was about to give up on the business and just go to something else.
1 (15m 44s):
And I'm Consulting with him and I'm like, Hey Steven, tell me who are your favorite customers? Like who's gotten the most, who have you seen get the most results from your program and who do you really enjoy the most to work with? Like, who are some of your best success stories? And then he's like, well, and he starts kind of going through and gimme a couple things. And then I saw a pattern that he just, he also, he happened to have quite a few stay home moms, stay home homeschool moms that he really enjoyed working with and we getting success. And I'm like, stop, tell me no more. You need to shift your entire focus of who you're trying to sell your Amazon course to, to stay home homeschooling mothers.
1 (16m 31s):
He's like, what? He's like, dude, you're crazy. Like, he's like, that's a horrible idea. He's like, what about all the other dudes and other people looking at me? I said, dude, I don't listen to me. You're in my mastermind for a reason. If you wanna make this work telling you right now, ignore the rest of the world. Go all in on homeschool moms. You need to change your branding. It's too masculine. Make it change the colors, mix it up and go serve those people and do it on the back of a challenge. So I mapped out his challenge, I gave him his niche, he goes and does his first challenge. I think he does 60 K on challenge number one.
1 (17m 14s):
Challenge number two does I think a hundred grand challenge number three does $1 million not in a year. JLD in one challenge. And now he's done three seven figure challenges in a row selling stuff you could probably learn for free on YouTube to homeschool mobs. That's one example. I have Julia Winston who get this JLD, I I have a lot of people that are attracted to, to me that are very spiritual. They're in what I call the woowoo business, you know, the woowoo business, right?
1 (17m 55s):
JLD, woo woo, the woowoo business, like all the uber spiritual, all that kind of stuff. And they really have a hard time with this money stuff usually. 'cause they're, they want to, they, they have a hard time getting practical with the problems that they solve, right? It's like they can't, they can't tell you why their stuff's so amazing. It's like, well it's just awesome. You have to just trust me. Like ain't no one gonna trust you if you can't tell 'em why. It's amazing. So true. You, if you can't tell 'em why it's awesome, then you don't know what you're doing. Like you need to go get clear. So Julia Winston literally has a business. JLD just had her first six figure year ever in 2020 and just messaged me like two weeks ago, had her first six figure month.
1 (18m 40s):
You know what she does? She teaches Christian business Owners, how to pray in profits for their business. Literally she's, she had her first six figure month, had her first six figure year last year, now six teaching Christian business Owners how to pray a in profits for their businesses. Last time I checked I thought that was kind of free. Isn't that what church is for? But it's not because, so literally I've seen people with make money Amazon niches.
1 (19m 20s):
I've seen people with the most super uber spiritual niches. I've got people in service-based businesses. My financial services company, which I don't even focus on is blowing up and growing tremendously on the back of the leads we create from challenges. I mean, John, I've got like hundreds of examples of different niches I've got. It's, it's not just the typical coaches, consultants, course creators, all that stuff. A hundred percent. We've got service providers, we've got roofers creating roofing liens with these challenges and, and to, you know, what's kind of funny? J l D, the best testimonials of my challenge model, I don't even think I'm aware of.
1 (20m 5s):
There's so many people who've got my framework ran off, are using it, killing it. They've never even wrote me a note and said, Hey, I'm using your model. I'm rich. I'm a million. Like, they like, so I think, I think the best case studies I'm not even aware of. 'cause sometimes people just get so busy and successful they forget to, you know, send you a note. JLD, how many people do you think you've changed their life forever to come and you've, and you've never heard back from them. And so it's cool, it's right. So, but I've got, we're gonna be literally showcasing JLD hundreds of success stories next week of different people's niches. Diff different, different ages. Well, let's just take a
0 (20m 45s):
Step back real quick, Pedro, because you've now shared like how challenges can work literally in any niche literally anywhere, literally at any time. And now you're saying, Hey, I love giving value to the world. I love this world that I've created in this micro niche. Now I want to do it in a big way. I wanna help other people create their movement. And you have this free movement maker challenge. So let's spend the rest of our time that we have to chat here today talking about the movement maker challenge, which by the way, Fire Nation is free, which you can secure your spot at EOFire.com/challenges. And there's a lot of cool things.
0 (21m 26s):
I'm doing a lot of cool things with Pedro during this as well. So if you're part of Fire Nation, you should be part of this movement maker challenge EOFire.com/challenges. Pedro, take it away. And before you hear from Pedro Fire Nation, we're gonna take a quick break to thank our sponsors. Artificial intelligence is at the top of everyone's newsfeed. So we all know there are plenty of business pros out there benefiting from ai. AI can help you save time, brainstorm ideas, and tackle your to-do list. But knowing about it and putting it into practice are two different things. So what's the first step? If you find yourself spending hours each day on content creation, then meet HubSpot's new AI powered Campaign Assistant. a totally free to use AI tool tailor made for marketers and business builders who spend hours each day on content creation.
0 (22m 12s):
Campaign assistant will transform the way you work by crafting personalized emails, ads, and landing pages, which is a few prompts in a matter of minutes. And you can start seeing the benefits fast. Just pick the content type, add key selling points, and let AI take it from there. Campaign Assistant isn't just free, it's also fully integrated with HubSpot's smart CRM. So you can publish the AI generated content directly into your landing pages and emails from your CRM. So work smarter not harder. Head to Hubspot dot com slash campaign dash assistance to test drive campaign assistant for free. Do you have a message inside that you know is meant to be shared with the world? Giving a TEDx talk is one of the most powerful ways to share your message with the world.
0 (22m 54s):
And Thought-Leader can help you get there. Thought-Leader is a speaker coaching company that has helped over 550 and counting coaches, speakers, entrepreneurs, authors and experts land TEDx talks. Thought-Leader is not affiliated with Ted or TEDx, but they're able to get these results because their founder Taylor Conroy is a four-time TEDx speaker himself and past EOFire guest. You might be thinking a TEDx talk sounds great, but where do you start? Taylor has put together a free training that is going to teach you how to land a TEDx talk in as little as 90 days. Join Taylor, learn exactly what TEDx organizers are looking for in their speakers, how to write a talk that goes viral once it goes online and more. Visit Thought-Leader.com/fire, join Taylor for his free training and get your message out of your head, out of your heart and out into the world where it belongs.
0 (23m 43s):
That's Thought-Leader.com/fire. I just want to get better, right? JLD, I just want to get better. I want to, I wanna be a better communicator, a more effective trainer. I'm like, I'm like that's, I'm like God, like how can I help more people? How can I make this easier? How I wanna, I want my frameworks to be the most accessible because if they're not accessible, people can't use them and they can't get the breakthrough and the results. So I was thinking about that yesterday and the download came, I can tell you this, JLD and, and I'm sure when I look through your book, The Common Path To Uncommon Success, as I've looked through it, as I as as we've planned our super cool VIP backstage pass experience.
1 (24m 26s):
I believe every single one of these entrepreneurs that you have featured in here as well as my own story, tell me if this has not been exactly what's happened. There is, guys, I have launched from scratch now three multiple seven figure businesses that hit seven figures in 12 months or less three times in a row. And here's what I've, here's what I did every single time, and here's what I'm gonna be breaking down next week. There's a three step proven path to this. Step one, you must carve a micro niche. You must carve a micro niche, you must carve a micro niche. If you fail to do that, you're going to probably struggle and lose.
1 (25m 9s):
Step one, I always had a micro niche back in the day. It was, it was Solano County, California. I was serving those four or five cities. I was the number one retirement guy. I had, I was a bestselling author. I was, I was running more ads, I was showing up, I was taking market share that there wasn't even a close second, I was literally the number one guy in town, micro niche. I wasn't trying to serve the whole world. I was showing up for my niche market in those three cities. Then with hundred XI did it again for very passionate Christian entrepreneurs who wanna win online.
1 (25m 51s):
And now at a bigger scale, I'm doing it as the challenge guy. I'm don't talk about podcasts. I don't teach a YouTube, I don't know crap about TikTok. I'm, I'm brand new on Clubhouse. I don't talk about webinars, VSLs, lean magnets, high ticket. I don't talk about anything other than how to crush challenges. So one, you must have a micro niche. Two, you must learn the power of movement-based messaging. You must take your business and turn it into a movement. You're on the Entrepreneur on Fire podcast. JLD has Fire Nation.
1 (26m 32s):
What is that about? That's movement based messaging. That, that is John enrolling you in this conversation that hey, you're not just in this by yourself. It's not just, we're not just all here for individuals. We are part of a movement called Entrepreneur on Fire. This is, you're part of Fire Nation and, and you must have a, something that's bigger than you. There must be a cause a stand. You take messaging that you put out there to your ideal customer audience. There is an identity, there is a new identity that you must put out there that your customers want to aspire to become. You must learn movement-based messaging.
1 (27m 13s):
And then, and then when you go learn and run my challenge model, you can crush it with challenges. Because the challenge is, the challenge framework is the magnifier, it's the multiplier, it's the megaphone. But what are we amplifying? If your message is weak, if it's unclear, if you're uncertain, if you lack confidence and we amplify your message, it won't matter because no one's gonna care. And so John, I've done, I'm telling you like I know, like I know entrepreneurs must do these three steps. They must have these three, these three things, elements present at the same time.
1 (27m 53s):
If they fail to violate this, this is a law. Like this is, I'm gonna, I'm, I'm, I'm declaring this law, if they violate this law, they will lose, they will lose, they will struggle. They will have, they will not have the impact and income that they want. So over the next five days, I'm gonna break down every single one of those essential elements. And, and I'm gonna have JLD break it down and I'm gonna have Russell Brunson break it down and Dean Azizi break it down. And you're gonna hear Billy Jean, you're gonna hear probably 15 entrepreneurs all tell you the exact same thing. We've all done these same three steps.
1 (28m 33s):
It just looked different because some of us are white, some of us are black, some of us are tall, some of us are skinny, some of us are in this niche, some of us are in that niche. And because we look different, talk different or different niches, maybe you didn't realize we were all doing the same things. And that's why I love this book, John, that you wrote Common path to Uncommon success. That's why every single one of your people should absolutely join the VIP and get more time with me and you and get your freaking awesome book. Guys, this is the path. Please stop going from shiny object to shiny object, from trend to trend. This is what it means to, to be, to succeed in 2021.
1 (29m 17s):
This is the requirement. It's a very noisy world out there and this is your only shot. In my humble opinion. I'm not trying to be negative, but I honestly believe this is your only shot at winning in 2021 is to cut through the noise and become a movement maker. And Crush challenges
0 (29m 34s):
Fire Nation. What are you doing? If you're listening to these words by Pedro, if you're hearing me tell you this is a meaningful necessary challenge for you to go through, and then you are not going ahead and doing, you're not going ahead and going through with it. What is that saying about yourself? I mean, you're spending time right now to listen to our voices, to hear us. Like you're taking that step. So you're spending time to surround yourself with the right people, to be educated, to be trained by people who are running multi seven figure a year businesses, eight figure a year businesses. I mean, you're consuming the right content. Now are you gonna put in the work? Are you gonna put in the work? And by the way, this is an investment. No, not a money investment.
0 (30m 14s):
This is a time investment. This is an energy investment, this is a bandwidth investments. Ask yourself, am I worth it? Am I worth the investment it's gonna take for me to put my time, my energy, my effort into this? And if the answer is yes that you're worth it, then you will join us at efi.com/challenges. You will join myself, Pedro, Billie Jean, Hal l Rod, Russell Brunson, Dean Graziosi, Pete Vargas. I mean literally the list goes on. It is insanity EOFire.com/challenges. Get over there, sign up for it. Pedro, take us home.
0 (30m 54s):
What do you wanna make sure that we get from everything that we talked about here today? What is maybe one final thing that's just gonna make this challenge irresistible, that starts on March 22nd, 2021, bring it home.
1 (31m 8s):
What I'll tell you is what I said earlier today in our kickoff call, which by the way, don't wait till Monday. There's already amazing kickoff training for you, waiting for you there. I'm going to, I'm, yes. I'm gonna show you our challenge framework. I'm gonna teach you how to, I'm gonna teach you the beginnings of how to run a challenge, but more importantly, here's how I'm gonna help you do. I'm gonna help you overcome insecurity. I'm gonna help you overcome uncertainty. I'm gonna help you overcome this imposter syndrome. I'm gonna, I'm not just gonna be showing you another amazing marketing strategy.
1 (31m 48s):
This is this, I use the analogy today of golf, which I don't ever golf, but I used to golf a little bit. Here's what I know. The golf clubs are irrelevant for the most part. Golf clubs and equipment only matter when you are an expert golfer, what matters is the swing. And many of you are going, are go are buying a new pair of golf clubs every week, every month, hoping that these new golf clubs will save you. And the challenge is no golf club will save a horrible swing. And during this challenge, I'm gonna help you get your swing dialed in so that when you put my challenge golf club in your hand, you can wield it as a powerful weapon.
1 (32m 36s):
But there's gonna be a lot happening on the inside of you as well. We're gonna be one thing I talked about today, JLD. I believe most entrepreneurs are struggling because they're trying to win the battle with someone else's weapons. I talked about David and Goliath. I got old school. David did not win Goliath wearing Saul's armor and sword. David won the battle with a slingshot. And many entrepreneurs are losing and struggling because they're trying to win battles with other people's weapons. They're copying, they're modeling, they're mimicking, they're in comparison traps.
1 (33m 17s):
And I'm not only here to teach you my challenge model, I'm here to set you free and hopefully give you a path to back to yourself. That's the the reason, the reason why people say they appreciate me is like, Pedro, you're so real. You're so authentic, you're so yourself. I'm like, what the hell does that even mean? How is that? How? Why am I being complimented for being me? Like what the hell is my other option? Like the fact that people compliment me for being myself tells me how broken we are as people today. So the biggest gift I'm gonna give you is a week of introducing you back to the real you.
1 (34m 1s):
Because you're not gonna win this game of marketing trying to be JLD. You're not gonna win being me. I'm pretty good at being Pedro ade. Let me tell you, I got 46 freaking years in my skin. You're not gonna beat me trying to be me, but you can win when you actually go all in on you. And there's gonna be a lot of time spent to helping you get through limiting beliefs, mindsets as and then, and then when you put the golf clubs in your hand, then when I put the megaphone on you of our challenge framework, now you have a clear, powerful, concise, congruent message that cuts through the noise and resonates deeply with your ideal customer who's waiting for you to show up.
1 (34m 51s):
So JLD, if that's not enough to get 'em into that free challenge, nothing is
0 (34m 55s):
Fire Nation. If you are not ready to run through a wall to get to this free challenge, check your pulse. Check your pulse because it's not beating right now if you're not. So I will see all of you there. EOFire.com/challenges. We're gonna have fantastic, awesome time. So much value's gonna be dropped and it's all for free and it is all amazing. EOFire.com/challenges. Pedro, thank you brother for sharing your truth, your knowledge, your value with Fire Nation today. For that, we salute you and we'll catch you on the flip side. Peace
The Gold Digger Podcast (35m 31s):
The Gold Digger podcast hosted by my good friend, Jenna Kutcher is brought to you by the Hubspot Podcast Network, the audio destination for business professionals. The Gold Digger podcast helps you discover your dream career with productivity tips, social strategies, business acts, inspirational stories, and so much more. A must listen episode is one of Jenna's recents on everything you need to know about affiliate marketing. Listen to Gold Digger, wherever you get your podcasts
Thought-Leader (35m 57s):
ever thought of giving a TEDx talk, it's one of the most powerful ways to share your message with the world. In four time TEDx. Speaker Taylor Conroy from Thought-Leader can help you get there. Visit Thought-Leader.com/fire to join Taylor's free trading where he teaches you how to land a TEDx talk and spread your message to millions.
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!