0 (2s):
Boom, shake the room, fire nation. JLD here with an audio masterclass on 48 days to the work and life. You love to drop these value bombs. I brought Dan Miller on the mic. He's the author of the New York times bestselling 48 days to the work you love and an encourager to those seeking to bring their dreams to life and foundation through it. We'll be talking about the importance of having one continuous core message we'll tackle. The question of does every entrepreneur gets rich and some ways that you can get traction in a timely manner, fire nation, all this and more. When we get back from thinking our sponsors fire nation, what if you could run an e-commerce business with no tech experience or employees and generate 10 K or more each month today's sponsor qwantify is doing just that.

0 (49s):
Qwuantify guarantees your success and revenue with complete end to end training and supports apply for their partner program today qwantify.com. Hiring is challenging, especially with everything else you have to consider today, but there's one place where hiring is simple, fast, and smart that places zip recruiter try ZipRecruiter for free at ziprecruiter.com/fire. That's ziprecruiter.com/fire ZipRecruiter. The smartest way to hire Dan say what's up to fire nation and share something interesting about yourself that most people don't know.

1 (1m 25s):
Wow. You know, I, I grew up as a really poor farm kid. A lot of people assume that I just came right into this wild and crazy and profitable information space. And I grew up so poor. I remember we got our first cow one cow that we milked by hand, and that was my responsibility. You know, from the time I was like six years old till I was about 12 man,

0 (1m 47s):
I've known you now, Dan, for eight years and that time has flown. And one thing I can say about you for sure is you've always come across as a very present and grateful person. And I mean, I think it probably traces back a lot to that is that, Hey, you can remember a time when you know, you weren't being able to, you know, move on a, on a whim from Tennessee to Florida and kind of live the good life and do all these different things with cruises and all this jazz. So congratulations on you for again, remaining presence for remaining grateful. It's one of the things I've always looked up to you for and fire nation. As you know today, we're talking about 48 days to the work and life that you love because Dan is celebrating his 20th year anniversary of publishing his book 48 days to the work you love.

0 (2m 35s):
And I'm excited. Shout him about it. This is now his fourth time on entrepreneurs on fire. And every time it's just such a pleasure to chat with Dan. And we'll go into a lot of details as for why, but I want to kind of start the focus, Dan, with the fact that a lot's changed since you published 48 days to the work you love 20 years ago. So breakdown some of the biggest changes that's relevant for our listeners fire nation.

1 (3m 2s):
So you think things have changed, huh? I guess, I guess that that's the understatement of the day 20 years ago. Oh my gosh. No, that seems like a blink of an eye, but you better believe it. Now the book itself I've updated every five years. So the original content, there's about 30% of that original content in there. But see, but 70% or more has changed because of the application of work. When we think about how many people, you know, were working remotely, even before this wild, crazy year came along. But now we're having things like artificial intelligence interviews, where somebody may have three interviews where they're screened for a position, then they've never interacted with a human being because we have the technology to do that really, really well and really consistent.

1 (3m 51s):
But that freaks people out, the idea of having digital nomads, where people can be anywhere in the world and still do fully functional work, electronic immigrants, another title people can compete for a job in your hometown when they live completely on the other side of the world. So those things have really changed things up. And we see a lot of people who have gone from the traditional 40 hour workweek to other models, consultant, freelancer, independent contractor, all those are the terms that describe work that is available. So, so much has changed. Especially this year. You talk about ramping things up.

1 (4m 31s):
What an opportunity for entrepreneurs. I mean, we know how to handle this. I mean, my gosh entrepreneurs eat change for breakfast. We bring it on. I mean, this is when we thrive when things are unpredictable, not secure, this is when we can show what we're made up. So it's been a lot of, it's been a time when a lot of people have become entrepreneurs, some of them reluctantly, but some of them experiencing because of circumstances that freedom that can come from being an entrepreneur,

0 (5m 2s):
Fire nation, you can't see me now, but I'm just nodding my head because everything that Dan is saying is just so true. And one thing that 2020 is brought to us is a ton of industries that always made the comment for decades of, Oh, we, we can never have work from home or virtual workers. It could just never happen in our industry. Well, they've been forced to cope and guess what? They're actually now seeing, wow, not only do we not think this could happen well now a it's happening, but B we're getting better results. We're having happier people. They're not commuting. They're not having to struggle through rush hour traffic. They're actually getting stuff done. We're able to communicate through tools like Slack and zoom and Microsoft teams and fill in the blank.

0 (5m 43s):
So things have changed at quite a rapid rate for the years, 2002 or 2000 to 2019. And then 2020, just hit that fast forward button for all the reasons that Dan has just about. And now people are being forced to look at the fact that, Hey, this is just the new world that we live in. And Dan, one thing that I've always admired about you, and back when I launched entrepreneurs on fire, you were already crushing the game with 48 days to the work you love as you were. One of the people I looked up to, I was just having this unbelievably powerful brand. And again, that was eight years ago and it's only grown since then. So you have built this unbelievably powerful and well-known, and just really genuine brand with 48 days of the work you love.

0 (6m 29s):
So what's the most important action that you've taken over the years to accomplish this feat.

1 (6m 35s):
The thing I've done to really maintain the strong brand and awareness of that is what we're doing here. Nurturing relationships. There's nothing that undergirds, that's a foundational piece for being successful over a long period of time as nurturing relationships. You know, you see a lot of people who in our space who have a little success and all of a sudden they're written accessible. All of a sudden you can't touch them. You don't. And they start to burn the relationships that got them, where they are that breaks my heart. When I see that. So I stayed true. I'm a loyal friend and just nurturing those relationships. And the other thing really is to make sure people know what you're all about when you say 48 days brand.

1 (7m 17s):
I mean, if you, I'm still known as a career coach primarily. So if you put career coach in a Google search, you're going to get 13, 14 million sites that come up I'm in there somewhere. But I have no idea where, and I really don't care. You put in 48 days, I own that. I'm going to own the first couple of pages, you know, in a Google search, not because of fancy SEO or paid positioning or anything, but because I'm the guy who says not only we can you change your life dramatically, you know, when the kids are grown, when you get another degree, when the mortgage paid off, no, I'm the guy who says you can change your life dramatically in 48 days. If you create a plan and act on it. And I think that's so central, you know, that is my brand.

1 (7m 59s):
That's what people think of when they hear my name. It's not just Dan Miller, 48 days. Wow. That gives people hope that they can see something new on horizon in a very short period of time. And that's just worked incredibly well for a very, very long time

0 (8m 15s):
Belief that when you try to resonate with everybody, you resonate with nobody. And you have this belief in having this one continuous core message. Now, of course, you just kind of touch upon that with, you know, how you own the 48 days name, the brand you just own really just that kind of mental thought. You know, just like what I've been trying to do over the years with entrepreneurs on fire and kind of owning that and building a brand around ignite and you know, all of these different things to do with entrepreneurs being on fire and crushing the world and doing their thing. So show the fire nation, this belief about this one, continuous core message.

0 (8m 55s):
Why do you believe in it so strongly? And you know, maybe one or two examples of people who you feel like have really built up a great core message you can share with us.

1 (9m 4s):
Sure. You know, we we've seen companies who have gotten very successful and all of a sudden, in addition to selling cars, you know, they're selling patio furniture, you know, and lawn equipment and they dilute their message what they're known for. And then struggle as a result of that. Seeing that a lot, we see people who are known for one real queer thing. And then because of some success there, they think, well, I got the Midas touch. I'll just jump over here. I'll jump over there. And they get so diluted in what they're doing. We don't know who they are, what they're all about anymore. Now there are some notable exceptions like Richard Branson, you know, seems to be able to control a whole lot of different things at once.

1 (9m 44s):
I don't, I don't know how he does it, but for most of us, it really accelerates. I mean, if we think about the field of medicine, if somebody is generalist anything wrong with you, come in and we'll try to help you with that. They're usually at the bottom of the barrel, but you talk about a brain surgeon or a cardiologist they're known for that. And it elevates the reputation that's success dramatically. I think if we have one core message, it can do that for us. I mean, my core message from day one has been, let's figure out what your unique passions and talents are. And then let's look at ways that we can apply those on Monday morning to meaningful, purposeful, and profitable work.

1 (10m 26s):
That's it, I've written quite a few books and I've got a whole, we've got a really broad product suite and we've got online communities, mastermind and all, but they all relate back to that central message. That's what Dan Miller is all about. And I think if you can find that core message, now, if you need to readjust in the first couple of years or whatever. Sure. But you can't just keep jumping around and think that you can get a strong audience or build a strong business. If people don't know what you're all about

0 (10m 56s):
By our nation, what is your one continuous core message? Does it just jump to the top of your mind? Is it at the tip of your tongue? Is it even exists for you? One continuous core message. Dan knows you need to have one. I know you need to have one. Dan has one. That's why I have such a strong brand. I have one. That's why I have such a strong brand. Like that's something you need to have at top of mind for you, for your audience, top of mind, tip of your tongue, make that happen. And we have so much more value coming your way. When we get back from thanking our sponsors, have you ever considered a running an e-commerce business, but Phil, you don't have the skillset or resources to make it happen.

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0 (12m 17s):
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0 (13m 43s):
So Dan we're back and, you know, fire nation. I mean, one thing that I'm so honored by is every now and then I get an email from you when you've listened to a podcast on your treadmill, or when you're working out. And you're like, Oh, I really had this great takeaway. And I'm like, Oh my God, Dan Miller listens to my podcasts. Like I've always loved those emails. So thank you for that. But so, you know, my audience is my point. That was a lot of people in fire nation are getting started or they're trying to get traction, or they're starting over, they're hitting the reset button or they're trying something new. How can our listeners get traction in a timely manner?

1 (14m 17s):
We see so many people getting into the specialty end of the year entrepreneurial space, and they want the kind of success. You know, that John Lee Dumas has had, or Michael Hyatt or Dave Ramsey or somebody immediately, well, it doesn't happen like that. But the way you start getting traction is to build those relationships, go to conferences, connect with people. If you want to get next to somebody, who's an influencer, buy their products, buy their books, buy their seminar, buy their course, show up, get involved. I've done that from the very beginning. You know, in the early days, I didn't have two nickels to rub together. And I reached out to people like Brian, Tracy, and Tommy Hopkins and Zig Ziglar and said, Hey, I know you're going to come to Nashville for a big success seminar.

1 (15m 0s):
My wife and I want to help you out. We want to help you sell product. We know how to do this. We know how to engage with people. We can help you sell product. You know, I don't think I ever had anybody say, no, we did that over and over again where we got free access to the event. I usually had. We're given free product as a result of being there. And we just got next to those people. And then I became friends with those people over time. I just had Mark Victor Hansen, nichos go author chicken soup for the soul on. I just interviewed him on my podcast. A couple of weeks ago, I went to his conference about, well, it was in 2002. So 18 years ago went to his conference. I went repeatedly, got to know him, got to be on stage with them.

1 (15m 41s):
We become friends. We promote each other's things back and forth. That's the kind of thing you need to do now. That's not instantaneous, but it's very doable for anybody. But a lot of people want to be successful just in a silo. You know, they don't want to have to make the effort to reach out, engage or connect with. They just want to, you know, somehow be vertical in their success and it just doesn't happen. I mean, nobody's successful on their own. You got to build those relationships. John, I usually see you about twice a year. You and Kate at conferences that we go that are in common. I go to those conferences, not to learn more new information. Information is easy to get, but I can't have John, John Lee and Kate around the neck.

1 (16m 21s):
You know, when I'm just looking online, I go for that purpose and that purpose only.

0 (16m 26s):
I love that. And actually most recently at the conference that we were at, we actually had dinner together. I mean, it was a great time. We got to sit down, break bread together. It was just the four of us too. And I mean, so we got to have some quality conversation, you know, over, you know, not just like a 15 minute, hello, but like a 45 minutes to an hour, like meal that we were able to share. And this is stuff that's so important and goes in such a long ways. Fire nation. You need to realize that there's a reason. I end every entrepreneurs on fire episode with the Jim Roan phrase. You're the average of the five people you spend the most time with because it's true. Like right now you're listening to myself and Dan you're hanging out with us. Your average is awesome right now.

0 (17m 7s):
Like I'm not trying to sound egotistical. It's just true. Like we're really cool people. I mean, I can tell you where cool people in the business world and we're cool people on the dance floor. That's just a fact. It really is. You're the average fire nation of the five people you spend the most time with. So who are your five? Who are you surrounding yourself with? And sometimes you've got to make some tough decisions. Sometimes you've got to look and say, Hey, number two and four are Debbie downers or Donnie Doolittle's. And unless saying, never talk to them again, but they can't be in your top five. They've got to be bumped down that list. And you've got to start doing things like Dan did back in the day, surround yourself with the right people, by being proactive, going out to conferences, to meet ups, to gatherings where, you know, people exist.

0 (17m 51s):
That's actually one reason I moved from Maine to San Diego. It was kind of quick, funny story that involves you. Dan is the day I moved to San Diego. I talked about like on my podcast and Dan reached out to me and said, don't John. Like, I want to talk about your move from Maine to San Diego and on my podcast. And I was like, Oh my God, that'd be fantastic. Like, what do you need from me? Yada, yada. So that was like super cool that you recognize why I was making that move from a little town in Maine to an entrepreneurial Haven of San Diego. And it worked out so well for me for four years. And you know, now I'm in a very similar type of community down in Puerto Rico and this place Palmas Del Mar and doing those type of things. Since Dan, if I'm being honest, this is going to sound to fire nation, like a trick question, but fine.

0 (18m 34s):
I need foundation to hear it from you. Do all entrepreneurs

1 (18m 39s):
Get rich, do all entrepreneurs get rich, man. I love the question of the setup. I grew up. As I mentioned, you know, very, very poor in a given day. It's humbling to me today to realize that I make more money than my dad ever made in a year. I mean, that times have changed. There's no question about it, but the opportunities that I've had have been pretty astounding, but what I really value is the relationships that I've developed, the people I get to hang out with. That's where my wealth is. The kind of people I get to hang around and you better believe it. You know, the five people you hang out with. Oh wow.

1 (19m 19s):
Dr. Phil McGraw says we all have 10 defining moments in our life by pivotal people by pivotal people. You don't know. I think back well, I've had those. I mean, I, wow. I became friends with Dave Ramsey. 30 years ago, we were broke. Both absolutely broke. I mean, we cried together and tried to figure out what we were going to do when we grew up. And we, we kind of figured this out.

0 (19m 45s):
You guys have grown up by the way,

1 (19m 49s):
But that friendship has remained incredibly strong. You know, David's one of those I have, I have John, I've never talked to you about this. I have a 3:00 AM list. I have a list of people that I know I could call at 3:00 AM in the morning. They take the call and if I needed $10,000, that was another one of the criteria I put in there that they would give it to me without any questions, ask, I have a list now here's, here's how I put that list together. I think you ought to have a list like that, of people that are that good. Now I don't, I don't want to make it just about money. I mean, you could have on there, you know, 10 bucks, if you want. I don't care about that. We're not making about that, but somebody, you know, that would come to your aid in whatever way they could.

1 (20m 31s):
If you call them at 3:00 AM. Unfortunately, there are people who don't have anybody. I think you ought to have at least equal to your age number on that list at least equal to your age. So that's a pretty easy kind of parameter that people. I think if you do that, I think if you really have those kinds of connections, you are a rich person just by definition. By the way I described it, that is worth more to me than what I have in a financial portfolio, knowing that I have people that I could reach out to. I mean, what are the chances that I'm ever going to be homeless or that John Lee is ever going to be homeless?

1 (21m 13s):
It's not going to happen. I have, I could have 20 places to stay for the next month if I needed to in a heartbeat. But if you are operating now, but here's where it comes back to them. Are all entrepreneurs rich, being an entrepreneur requires a mindset that we're talking about. If you have the mindset to connect with other people who are on the same path, if you have a mindset to see opportunities where other people don't, if you have a mindset to take action, when other people are sitting under haunches, hoping things get back to normal. If you have that, all that, you're going to end up with resources that are so readily available to you it's mind-boggling.

1 (21m 53s):
And in that case, yes, I think a true entrepreneur is going to be rich in the way that I defined it.

0 (21m 59s):
Fire nation. I can second that, that Dan will never be homeless. In fact, I can't even get him to come and spend a week with me and Kate down here in Porto Rico. Even though I have the nicest guestroom in all of Puerto Rico. So this guy believe me, he's got plenty of options, plenty of opportunities. And I said, it was a trick question before, because I knew how Dan was gonna, I had, I had a guest on the direction he was going to take. That is so true. Fire nation is like rich. Doesn't just mean money all the time. It doesn't just mean finance and financials. It can just mean the people you're surrounded with like the family, the friends, the, you know, the experiences, the network you develop.

0 (22m 39s):
There's so many different ways to look at this. And Dan, you shared so much value with us today. Talk a little bit as we sign off here about your update, two 48 days to the work you love. I mean, you've been updating this every five years now for the past 20 years, since you publish it, now it's 2020 and Hey, like this go, this is the time to do another update. So break it down for us

1 (23m 4s):
In looking at the book, the book came out early this year in light of what happened this year that we couldn't have anticipated and certainly was not known what I wrote the content for the book. You know, it makes me look like a genius because I addressed all these ways to take advantage of unexpected change that comes along. You know, how to build a side business with only 15 hours a week. You know how to tap into your unique zone of genius. So you can set apart and be not vulnerable to no matter what the changes were. So I love that. And here here's the thing too, since I've set this pattern updated every five years, I already have pages and pages of notes about what I want to include in the 2025 version. So we're getting ready for that already, but having a lot of fun with this, it continues to be my core message.

1 (23m 49s):
And we made a really cool landing page to give people access to some of the content. John let's do it. So we set up a unique page and it's very simple, 48days.com/fire, easy to remember, 48days.com/fire. People get access to the first chapter. There's a really cool quiz in there about how close are you to living your very best life. And I'll give you a percentage, you know, 87% at 58, eh, you know, you've got some room to improve, but it's really fun thing to go through a team put together. I'm really proud of that. So there's that. And some other bonuses there that connect to the content, but yeah, just go to 48days.com/fire to see what we offer friends of John Lee Dumas, my friend,

0 (24m 30s):
Boom. Yeah. And fire nation. Let's be honest. There are few human beings that exist in the world that have the kind of unbelievable and proven track record that Dan Miller has, you know, over the past 20 plus years, what he's been doing with thousands and thousands of people. And it's just exciting to see him continue to evolve and do amazing things. So fire nation, as I prefaced earlier, in this episode, you are the average of the five people you spend the most time with. And you've been hanging out with D M and J L D today. So keep up that heat. And if you head over to eofire.com and type in Dan in the search bar, every episode we've done together, and there's now been four will pop right up.

0 (25m 12s):
And these are the best show notes in the biz. And every one of those episodes that I just mentioned are straight gold. So listen to those, going a little Dan Miller entrepreneurs on fire binge. You won't regret it. Of course, your direct call to action, 48days.com/fire 48days.com/fire. Go see what Dan has cooked out for you. Fire nation, Indiana. I just want to say thank you brother, for sharing your truth, your knowledge, your value with fire nation today, for that we salute you and we will catch you on the flip side. Hey, fire nation today's value bombs are brought to you by Dan. And if you've ever thought about creating a podcast of your own, the podcast journal is for you.

0 (25m 55s):
It is a gorgeous, full other journal. That's going to guide you. Step-by-step in creating a launching your podcast in 50 days, visit the podcast journal.com use promo code podcast free nice $15 discount as a thank you for listening to my podcast and we'll catch you there, or I'll catch you on the flip side fire nation. What if you could run an e-commerce business with no tech experience or employees and generate 10 K or more each month today's sponsor qwantify is doing just that qwantified guarantees your success and revenue with complete end to end training and support apply for their partner program today at qwantify.com.

0 (26m 34s):
Hiring is challenging, especially with everything else you have to consider today, but there's one place where hiring is simple, fast, and smart that places zip recruiter try ZipRecruiter free at ziprecruiter.com/fire that's ziprecruiter.com/fire ZipRecruiter. The smartest way to hire.