From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Bob Healy is an engineer, businessman, inventor and entrepreneur. He is the founder of GrillBlazer and creator of the GrillGun and Su-VGun, which you can see at GrillBlazer.com, which he funded using Kickstarter and Indiegogo.

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Resources

Grill Blazer Website – Charcoal grilling in 60 second.

Bob’s Email – Connect with Bob!

3 Value Bombs

1) Whenever you want to make something and turn it into a business, you have to be detailed.

2) Figure out an effective marketing strategy for your project regardless of whether or not you run a successful Kickstarter project.

3) There is nothing more important than having integrity. It is easier to remember the truth than to remember what you made up.

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Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Raise $405,000 in 4 Months with My Kickstarter Campaign | The Grill Gun Story with Bob Healey.

[1:24] – Bob shares something interesting about himself that most people do not know.

• He sings classical music and he likes to perform.

[2:25] – What is the origin story of GrillGun?

• Bob and his wife like charcoal grilling, and he had been doing it for nearly 2 decades at the time.
• People are accustomed to the usual 30-minute process for the charcoal lighter to burn off, but he does it in 3 minutes.
• He hadn’t seen anyone else do this, so… ah-ha!
• He designed and modeled it and had a working prototype in May 2018.

[5:48] – Where did the idea to run a Kickstart campaign came from?

• Whenever you want to make something and turn it into a business, you have to be detailed.
• Design a prototype; figure out what you are going to do – figure out where to manufacture it and how to campaign for it.
• He got the idea from realizing the financial challenges he would encounter while developing his GrillGun

[9:20] – Where did you go to learn how to run a Kickstarter campaign?

• Bob studied the successful Kickstarter Campaigns that were already out there.
• He put together a story board of what a successful Kickstarter Campaign looked like.
• He learn from the mistakes of others and from their successes and he just did it!

[13:51] – A timeout to thank our sponsor!

• HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

[13:54] – Bob talks about 7 things you must do to launch a successful campaign.

• Study other successful Kickstarter campaigns and model yours after the commonalities you find.
• Figure out an effective marketing strategy for your project
• Know with absolute certainty what it is going to cost to bring your project to life.
• Be an expert on the topic of whatever you’re offering
• Find and do whatever it takes to get your message out.
• Do not hesitate – do it while you have momentum going for you.
• Communicate with your backers regularly, and above all do everything with complete and absolute integrity.

[30:05] – Bob parting piece of guidance

• There is nothing more important than having integrity. It is easier to remember the truth than to remember what you made up.
• Grill Blazer Website – Charcoal grilling in 60 second.
• Bob’s Email – Connect with Bob!

[32:38] – Thank you to our Sponsor!

• HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

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