From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Matteo Franceschetti has always been obsessed with performance. Athletic performance, business performance, and now sleep performance.

An athlete from a young age—he was a competitive ski racer in his native Italy and played tennis and raced cars on the European stage. Not surprisingly, sleepless nights were a way of life. It was his quest for more restorative sleep, in fact, that led him to quit his previous life and launch EightSleep, a New York-based company dedicated to fueling human potential through optimal sleep, and to turning the bed into a seamless health platform for improved health, performance, and longevity.

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Resource

EightSleep – Get $150 off your purchase of the Pod by Eight Sleep with promo code FIRE! (Sorry! This link was active when this episode was first published in 2019 but is no longer an active offer.)

3 Value Bombs

1) Lack of sleep can affect your longevity and health.

2) When looking for funding, the key is having traction; it will make the process a lot easier.

3) The future of the sleep industry is that you will be able to sleep for 6 hours yet get more rest with the help of technology.

Sponsors

Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now!

HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Building a Business on Sleep with Matteo Franceschetti

[1:48] – Matteo shares something interesting about himself that most people don’t know.

• He loves motorsports; he has been racing cars since he was 14 years old, and his last race was in Abu Dhabi back in 2018.

[3:21] – Matteo talks about the importance of sleep.

• 3 Pillars of health:
  • Sleep is the foundation. Lack of sleep can affect your longevity and health.
  • Nutrition
  • Fitness

[6:40] – Matteo talks about why EightSleep is unique and discusses its mission and goals

• The mission of EightSleep is to make the world sleep fit. They want to help take care of your sleep and achieve a state of sleep fitness that will unlock your full potential.
• The goal is to help improve your sleep performance; technology can enhance your sleep recovery and make you sleep for a short time while still achieving the same amount of recovery and rest.
• EightSleep is not just about tracking; you can use the data to take action to enhance your sleep.

[9:49] – Matteo talks about the benefits of The Pod by EightSleep

• It enhances the changes in body temperature to get you into deep sleep faster and longer.

[13:30] – Matteo talks about their funding process

• The key is having traction; it will make the funding process easier.
• Matteo did a crowd funding campaign on Indigogo for EightSleep in 2015.
• They went through a Y Combinator program for 3 months, and with that they were able to raise $6 million.

[18:48] – A timeout to thank our sponsors!

• Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now!
• HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

[19:21] – How does EightSleep stand out in a saturated market?

• EightSleep beds come with software and provide sleep enhancement – compared with other traditional beds that don’t offer the software component.

[22:16] – How does EightSleep help improve sleep?

• The core feature of EightSleep is its Thermoregulation. This helps you get into deep sleep faster and stay in deep sleep longer.
• In the morning, the Thermo alarm will help raise your body temperature and get you ready to wake up before your alarm goes off.
• Their Sleep Coaching System provides insights, information, and content based on the struggles you have during sleep.

[23:57] – What is the future of the sleep industry?

• The future of the sleep industry is that you will be able to sleep for 6 hours, yet get more rest with the help of technology.

[26:13]- Matteo’s parting piece of guidance!

• Sleep is changing, and it will continue to be enhanced through technology.
• EightSleep – Get $150 off your purchase of the Pod by Eight Sleep with promo code FIRE! (Sorry! This link was active when this episode was first published in 2019 but is no longer an active offer.)

[29:30]- Thank you to our Sponsor!

• Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now!
• HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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