Penny Elliott works with motivated female entrepreneurs to give them the confidence to live a life they love through enhanced sales in their business. She has completed 18 Ironman races (incl. the World Champs in Kona), 40 marathons, runs a 6-figure business and has been published in over 25 magazines and media outlets.
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Resources
Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
Toggl– Penny’s small business resource.
E-Cubed and E-Squared – Penny’s Top Business Books. (Sorry! This link was active when this episode was first published in 2017. This resource is no longer available.)
PennyElliot – Visit Penny’s website.
The Mastery Journal – Master productivity, discipline and focus in 100 days!
Free Podcast Course – A free 15 day course on how to Create, Grow & Monetize YOUR Podcast!
3 Value Bombs
1) You can enjoy your life and run your business successfully at the SAME time.
2) Find help in the form of a coach to take you to that next level.
3) Set your end goals, know your priorities, and invest in yourself.
Sponsor
ZipRecruiter: Unlike other hiring sites, ZipRecruiter doesn’t depend on the right candidates finding you; it finds them. Post your job on ZipRecruiter for FREE – that’s right, FREE! Just visit ZipRecruiter.com/fire.
Show Notes
(click the time stamp to jump directly to that point in the episode.)
[01:08] – Penny is from New Zealand
[01:38] – Penny believes that as an entrepreneur, you can have a life and a business that supports you at the same time
[02:30] – Penny is passionate about sales and believes that if you don’t have sales coming into the business, then you don’t really have a business at all
[02:36] – Sales brings an entrepreneur the confidence that leads to motivation and momentum
[04:27] – If you don’t have the right sales skills, you’ll get stuck tweaking your strategy
- A conversation about sales will help you establish your sales process
- Lead that conversation
[07:08] – Worst Entrepreneurial Moment: It was when one of Penny’s biggest clients fired her via text message the day that her grandmother died
[09:06] – You need not worry about your business when something happens with your family
[09:34] – Entrepreneurial AH-HA Moment: Penny realized that it’s not enough to rely on free resources for her business development. She needed to have a coach for support, just like with her training for Ironman
[12:57] – Know your end goal and surround yourself with support to get to that end goals
[13:16] – What is the one thing you are most FIRED up about today? “Having an office for women of all levels to invest”
[16:43] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “I loved my 9-5, I loved my company car, and so it was the safety that was holding me back”
- What’s the best piece of advice you’ve ever received? – “Take it all in, do as much as you can, and live life to the fullest”
- What’s a personal habit that contributes to your success? – “I love getting outside every single morning; get my heart pumping, connecting with nature, push my brain to push my body…”
- Share an internet resource, like Evernote, with Fire Nation – Toggl
- If you could recommend one book to our listeners, what would it be and why? – E-Cubed and E-Squared audiobooks – “Both show tangible ways that we can be connected with the universe” (Sorry! This link was active when this episode was first published in 2017. This resource is no longer available.)
[19:23] – PennyElliot – Visit Penny’s website
[19:55] – “Sales is fun and it can be as easy as brushing your teeth”
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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