Kevin Cottrell is a life-long serial entrepreneur originally from Silicon Valley and veteran of more than 9 startups. Passionate about all things health and wellness, he was the thought leader and co-founder of the original Paleo f(x)™ in 2012 and co-host of FitFluential Radio.

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Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• Entrepreneurial Personality Type – Kevin’s small business resource
• The Primal Blueprint by Mark Sisson – Kevin’s Top Health Book
• Fitfluential – Kevin’s website (Sorry! This link was active when this episode was first published in 2017. This site is no longer available.)
• Connect with Kevin on Instagram
• How to Finally Win – Create your dream life one step at a time!
• The Freedom Journal – Set and Accomplish your #1 goal in 100 days!

3 Key Points:

1. In difficult situations, you need to triage and have the right people who will help you through that problem solving process.
2. We have to give importance to our health, as it directly affects how we do our work.
3. Know when say “no” and HOW to say it properly.

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Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [00:15] – How to Finally Win – Create your dream life one step at a time!
• [01:00] – Kevin grew up in Silicon Valley where he worked as a CPA for entrepreneurs and startups
• [01:43] – Kevin learned it’s all about the team—there are always going to be hiccups and he had to learn a lot before being able to contribute
• [02:26] – One BIG and Unique Value Bomb: I am experienced in helping people understand what’s realistic
• [03:00] – I am the guy that makes an impossible goal doable
• [03:24] – Kevin did rescue work and found out he is not easily stressed
• [03:53] – From a business development standpoint, Kevin learned what he could and could not do, the risks involved in the process, and how to keep his cool
• [04:46] – As a rescue swimmer, Kevin learned that he could not necessarily rescue all the people he encountered, but he could do his best, and this is how he thinks in business
• [05:19] – JLD shares how this is similar to what he learned in Iraq
• [06:28] – Worst Entrepreneurial Moment: Kevin was part of the company that invented the @ symbol in the email address!
• [07:00] – They ran across a company called Geocities and they bought 70 racks of servers from Kevin’s company – this was highly unheard of at the time
• [08:17] – 48 hours before the launch of Geocities, Kevin started to get concerned as the leadership team and staff did not know what to do with 70 racks of servers
• [09:20] – Kevin got an alert from the tech team saying they could not make it to work on time…
• [09:39] – Kevin went into “crisis team mode” and assembled a team to fix the problem
• [10:17] – They found a hacker who could fix the servers and was just released by a federal program
• [10:51] – The morning of the launch, there were 5 people working and dealing with the problems
• [11:01] – The CEO called Kevin, thanked him, and wanted him to teach them about quick reaction and problem resolution
• [11:41] – When you have a daunting challenge, you have to triage
• [12:28] – When you look at your options you need to have the right mentors that will give you the right input
• [12:43] – Greatest Idea: There is big misunderstanding about being your own health advocate
• [13:50] – There isn’t a great resource out there that is not directly selling you something
• [14:52] – Kevin’s podcast is for people who just want to listen and learn
• [15:39] – Kevin used to push his body by working all the time and he realized he was wrong in thinking that he would always stay healthy
• [16:05] – He learned he had to look at his health the same way he approached his business and that he needs to be proactive
• [17:17] – JLD says we have to be proactive with our health
• [18:05] – We do have control over our health
• [18:35] – The Lightning Round
  • What was holding you back from becoming an entrepreneur? – “Initially, I did not have all the pieces together”
  • What’s the best piece of advice you’ve ever received? – “You’re going to get pulled in a thousand directions; you’re going to have people that have their own agenda and your ability to navigate that well is very important; you’re going to have to learn to say ‘no’ to a lot of things and still make people understand why – and feel good about it”
  • What’s a personal habit that contributes to your success? – “Saying ‘no’ to a lot things and a list of things to say ‘no’ to”
  • Share an internet resource, like Evernote, with Fire Nation – Entrepreneurial Personality Type group on Facebook
  • If you could recommend one health/fitness/nutrition book to our listeners, what would it be and why? – The Primal Blueprint by Mark Sisson
• [25:24] – Connect with Kevin on his website, podcast, and Instagram
• [26:04] – Focus on your priorities and your health
• [26:52] – The Freedom Journal – Set and Accomplish your #1 goal in 100 days!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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