Suzanne Evans went from secretary to a 7 million dollar business in record time. Her company, Suzanne Evans Coaching, has been on the Inc 500/5000 list of fasting growing companies for 5 straights years and her NY Times Bestselling book The Way You Do Anything is the Way You Do Everything set hundreds of thousands of small business owners on their fast path to success.
Subscribe to EOFire
Free eBook
How Speaking Saved My Business
- Free, full-color 19-page report on how speaking can 2x, 3x, or even 10x your income.
- How to get clients in the next 14 days, even if you’re a complete “unknown” and even if you have no email list.
- 5 simple steps to getting in front of the perfect prospects who have stages to fill and money to spend.
- The “Step System” that will help you prepare with focus, speak with power, and position yourself as an authority almost instantly.
- BONUS: an advanced 15-Minute Training, giving you the juicy backstory behind how Suzanne built her business. This might as well be called “Confessions of a 7-Figure Speaker”.
Free Masterclass!
The Speaking Solution
This Masterclass includes:
- Seven real-world examples of how Suzanne’s students have used speaking everywhere from the supermarket to the stage to get massive results
- How to use speaking to open up business opportunities right where you are, even if you don’t live in or near a major city
- The four-part “IEIM” formula Suzanne personally uses to mobilize and monetize her messages
- How to overcome the top obstacles you’ll face in speaking effectively, including “I’m an introvert”, “I’m not an expert”, “I hate the way I look”, and more.
- Join this class, and Suzanne will show you the secrets to using speaking to supercharge your business!
Resources Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
- Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
- The Speaking Solution Launch
- The Mastery Journal – Master productivity, discipline and focus in 100 days!
- Free Podcast Course – A free 15 day course on how to Create, Grow, & Monetize YOUR Podcast!
3 Key Points:
- Start speaking about your vision wherever you can—it’s an ability that you already have.
- Create a movement by using the art of speech.
- Use STORY! Speaking from a stream of consciousness far outweighs speeches that are written and recited.
Sponsors
- DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project!
- LegalZoom: Invest your time and money in your business, and use LegalZoom for the legal stuff. Save even more by entering EOF in the referral box at checkout!
Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:18] – Suzanne’s greatest accomplishment is being in the INC500/5000 5 years straight
- [01:36] – The most important thing in her life right now is being a mom to her 4 month old baby
- [02:07] – Suzanne’s new program, The Speaking Solution, launches today, January 5th!
- [02:42] – Go to EOFire.com/evans
- [03:00] – People should stop marketing and start moving
- [03:40] – “Speaking is something you already have”
- [04:02] – People want to come back to a personal connection
- [04:27] – Starting to speak
- [06:07] – Writing speeches is one of the mistakes speakers make most of the time
- [06:36] – Whatever your topic is, BE relevant
- [07:24] – Stream of consciousness outweighs written speeches
- [07:41] – Suzanne shares about their use of “Hell Yeah Hacks”
- [08:07] – They’ve spent almost nothing to boost their Facebook ads and had 12,000 names in their list that were engaged again
- [08:33] – Talk about what pisses you off and what breaks your heart and post it on Facebook
- [09:04] – “Every great thing in the world starts from an incredible speech”
- [09:18] – Get engaged in what your point of view is and talk about it everywhere you can
- [10:18] – JLD shares his use of The Daily Skimm to get updates on the latest news
- [10:53] – “You can’t be a leader without using speaking”
- [11:19] – Have a platform for speaking
- [11:55] – Suzanne is not the most savvy tech person in the world, BUT she built her business off of speaking
- [12:57] – All you need to have is a movement
- [13:16] – “You have to have the FOOL FACTOR – be willing to get up everyday and make an ass of yourself”
- [16:35] – Information is not something people get excited about nowadays; instead, it’s inspiration and innovation
- [17:45] – Head to EOFire.com/evans to get information about The Speaking Solution
- [18:08] – “You can’t make money unless you do”
- [18:27] – People are too focused on the technical side and they’re losing sight of people buying into movements, stories, and hearing experiences they can relate to
- [19:14] – Every great product, movement, program, social change has come out of speaking
- [20:45] – Suzanne’s heart breaks when people get caught up in the mechanics of marketing and they forget about creating a movement
- [21:31] – The Speaking Solution launch goes from Jan 5th to Jan 24th at EOFire.com/evans
- [22:08] – Everyone has their own unique mission to lead people
- [22:39] – Suzanne’s goal is to start a movement that could change the lives of people around the world
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!