Kevin Kruse is a New York Times bestselling author, an Inc 500 entrepreneur, and he’s been the founder or cofounder of several multi-million dollar companies. He is the host of the Extreme Productivity Podcast and his new book is 15 Secrets Successful People Know About Time Management.
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Resources Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
- Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
- 15 Secrets of Successful Time Management – Kevin’s new book
- Gift for Fire Nation – Free giveaway from Kevin (Sorry! This link was active when this episode was first published in 2016 but is no longer an active offer.)
3 Key Points:
- Thoughts are things, and we generally become what we think about.
- Hard, HARD, work does not translate to success.
- You need a client avatar, but you also need a unique value prop.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:20] – Kevin shares his story
- [01:37] – Kevin decided to become an entrepreneur in 1980
- [02:42] – How Kevin’s father almost lost EVERYTHING
- [03:24] – Everyone has a driver—if your driver is money, it’s not ideal, but it’s not bad either
- [04:15] – How Kevin cranks out revenue
- [04:56] – The most profitable source of revenue? The books.
- [05:49] – Create the content in one place and then filter it out
- [06:04] – Worst Entrepreneurial Moment: Post-college trying to cash in on the 1980’s – early 90’s computer boom
- [08:10] – Hard work does NOT translate to success — but it does help.
- [09:01] – Don’t over-pivot — at some point, you need to focus and dedicate yourself to a target market
- [10:44] – Entrepreneurial AH-HA Moment: When a client taught him that a single WORD can radically alter your marketing
- [13:00] – Figure out your avatar and the unique value prop to PARTNER with that avatar
- [14:48] – Biggest weakness? — Empathy
- [15:16] – Biggest strength? – A penchant for ACTION
- [15:46] – What has Kevin most fired up today? His new book — 15 Secrets of Successful Time Management
- [20:18] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – Fear of failure
- What’s the best piece of advice you’ve ever received? – Thoughts are things and we become what we think about
- What’s a personal habit that contributes to your success? – Create in the morning, collaborate in the afternoon, connect in the evening
- Share an internet resource, like Evernote, with Fire Nation – Snapchat
- If you could recommend one book to our listeners, what would it be and why? – Ragged Dick
- [24:26] – Master your minutes to master your life
- [24:50] – Gift for Fire Nation – Free giveaway from Kevin (Sorry! This link was active when this episode was first published in 2016 but is no longer an active offer.)
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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