Jon Benson is the creator of the video sales letter, which ushered in a new form of selling on the web. To date, his 3X Formula style of video sales letter has generated over 1 billion dollars in sales for hundreds of entrepreneurs and businesses. He now teaches his 3X Formula live in corporate settings, as well as through courses on the Internet.
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Resources Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
- Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
Sponsors
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- Host Gator: Host Gator offers site hosting AND design and marketing services all in one place! Visit HostGator.com/fire and the number thirty for a thirty percent discount today!
Worst Entrepreneur Moment
- Jon was $80k in debt, and when walking by a homeless person one day he realized how much better off that guy was financially… That’s when Jon knew it was time for a change. His next move changed EVERYTHING!
Entrepreneur AH-HA Moment
- This AH-HA moment is so vivid I feel like it could have been any of us, Fire Nation. But it wasn’t… It was Jon, and he started a 12-billion dollar empire as a result!
Small Business Resource
- Readability-Score.com: Free Online Readability Calculator
Best Business Book
- Open Click Buy by Jon Benson
- Walden by Henry David Thoreau
Interview Links
- Sellerator: There’s only one VSL and Sales Page Formula that can boast more than $1 Billion …. The 3X VSL Formula; Sellerator’s VSL Generator (Sorry! This link was active when this episode was first published in 2015. This site is no longer available.)
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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